Skip to content

Puffco

Fail

The top 5 brands take 100% of clicks, so Puffco is a Fail.

Flapen Score
34
34 / 100
Ranks 2,845 of 2,966 Drogerie & Körperpflege niches · −15 vs the category median of 49
Market size
€37K/yr60K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
67%top-5 click share · 3 brands · 17 sellers

Flapen Score

Puffco against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Puffco is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puffco market on Amazon at a glance

Shoppers on Amazon Germany searched for Puffco 60K times last year and spent an estimated €37K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €37K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
0.5%
Market size, estimated
€37Ka year
Top search term
puffco42K searches a year

02 · Price

A sale here is worth €112.75.

Listings sell for €112.75 on average, from €17.86 to €232.06. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €112.75 that is €0 to €11K a year per listing.

Average price
€112.75above the $15 to $100 sweet spot
Price range
€17.86–€232.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€11K
Returns
3.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 31.7% of listings are out of stock. The average listing ranks #140 within Medizinische Geräte & Verbrauchsmaterialien. It carries 153 reviews at 3.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
85%
Out of stock, average day
31.7%
Average rank
#140in Medizinische Geräte & Verbrauchsmaterialien
Average rating
3.72 starsAmazon Germany average 4.37 stars
Average reviews
153per listing
Listings tracked
13

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Puffco products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 29%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Puffco search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Puffco search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puffco42K/yr
  • puffco proxy6K/yr
  • puffco peak7K/yr
  • puffco pivot5K/yr

Reviews and returns

What reviews say buyers love and hate about Puffco

We read the reviews and the return reasons for every product selling here.

30%of negative reviews mention “Haltbarkeit”
3.5%of orders come back
“Meiner bereits nach einer Woche kaputt”
A buyer, on “Haltbarkeit”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Puffco questions

Answered from the same tracked data.