Prowin
FailDemand is soft, at -25.3% this quarter, so Prowin is a Fail.
- Flapen Score
- 47 / 100Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 4947
- Market size
- €157K/yr374K searches / yr
- 90-day growth
- -25.3%search demand this quarter
- Competition
- 45%top-5 click share · 13 brands · 20 sellers
Flapen Score
Prowin against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Prowin is stronger. Inside it, weaker.
Market
The Prowin market on Amazon at a glance
Shoppers on Amazon Germany searched for Prowin 374K times last year and spent an estimated €157K. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €157K a year.
- Searches, last 12 months
- 374K
- Growth, 90 days vs prior 90
- -25.3%
- Conversion, latest week
- 1.6%
- Market size, estimated
- €157Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- prowin239K searches a year
02 · Price
A sale here is worth €27.15.
Listings sell for €27.15 on average, from €12.33 to €56.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €27.15 that is €0 to €3K a year per listing.
- Average price
- €27.15inside the $15 to $100 sweet spot
- Price range
- €12.33–€56.49
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #535 within Reinigungsmittel. It carries 490 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 42%
- Out of stock, average day
- 2.0%
- Average rank
- #535in Reinigungsmittel
- Average rating
- 4.61 starsAmazon Germany average 4.37 stars
- Average reviews
- 490per listing
- Listings tracked
- 36
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Prowin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
20
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
45%
Top 20: 86%
Open market
9%
- Brand 158%
- Brand 213%
- Brand 36%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (7 brands, 9%)
Demand
Prowin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Prowin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- prowin239K/yr
- prowin angebote50K/yr
- prowin produkte19K/yr
- prowin online shop17K/yr
- pro win15K/yr
- provin9K/yr
- prowin winter gmbh6K/yr
- prowin-produkte7K/yr
- prowin alle produkte3K/yr
- prowin shop3K/yr
Reviews and returns
What reviews say buyers love and hate about Prowin
We read the reviews and the return reasons for every product selling here.
“Sein Geld nicht wert”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prowin questions
Answered from the same tracked data.









