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Protein Snack

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -11.4% this quarter, so Protein Snack is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 49
Market size
€203K/yr561K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
24%top-5 click share · 31 brands · 55 sellers

Flapen Score

Protein Snack against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Protein Snack is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Snack market on Amazon at a glance

Shoppers on Amazon Germany searched for Protein Snack 561K times last year and spent an estimated €203K. The top 5 brands take 61% of clicks. Demand peaks in Feb–May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 561K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €203K a year.

Searches, last 12 months
561K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
3.5%
Market size, estimated
€203Ka year
Peak month
February1.9× the quietest month
Top search term
protein snacks174K searches a year

02 · Price

A sale here is worth €10.31.

Listings sell for €10.31 on average, from €0.91 to €37.61. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €10.31 that is €3K to €5K a year per listing.

Average price
€10.31under the $15 to $100 sweet spot
Price range
€0.91–€37.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #38 within Nahrungsergänzung. It carries 729 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
7.2%
Average rank
#38in Nahrungsergänzung
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
729per listing
Listings tracked
67

04 · Newcomers

12 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
12Amazon's first-year sales bar
Average brand age
54 months

Products

Top Protein Snack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

55

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

24%

Top 20: 60%

Open market

35%

  • Brand 139%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Protein Snack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 1.9×

Search terms

Top Protein Snack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein snacks174K/yr
  • high protein132K/yr
  • corny protein riegel52K/yr
  • protein snack45K/yr
  • high protein snacks34K/yr
  • protein essen18K/yr
  • protein schokolade21K/yr
  • corny protein11K/yr
  • protein produkte14K/yr
  • protein lebensmittel13K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Snack

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Geschmack insgesamt”
18%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“0 Geschmack”
A buyer, on “Geschmack insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Protein Snack questions

Answered from the same tracked data.