Is protein snack profitable to sell on Amazon Germany?

The niche generates €203K/yr across 67 tracked products. 12 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (60/100).

How competitive is the protein snack niche?

31 brands and 55 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in protein snack?

Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.0%.

When does demand for protein snack peak?

Demand peaks in Feb–May; the busiest month runs 1.9× the quietest.

What does it cost to enter the protein snack niche?

Listings span €0.91–€37.61; the average listing price is €10.31 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.

protein snack

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Competition

Great24%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good728.75

avg incumbent reviews — the moat a new listing must climb

Price range

Good€0.91–€37.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay€203K

€203K/yr · 561K searches

Avg price

Okay€10.31

avg listing price — sweet spot $15–$100

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, protein snack is a €203K/yr Amazon Germany market (561K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–May. Verdict: Worth a look — 60/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

protein snack market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: €258K–€309K; units × avg price
Conversion rate: 3.5%
Avg BSR: #38
Page quality: 0%
Prime: 97%
Sponsored: 84%
Out of stock: 7.2%
Avg brand age: 54 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

24%

Top 20: 60%

Open market

35%

Corny39%
RUF7%
IronMaxx7%
feel fit6%
Barilla4%
Jack Link's4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

Peak months: Feb, May · busiest ÷ quietest = 1.9×

Open Trend

Top protein snack search terms

protein snacks174K/yr -29.9%2.0% conv.
high protein132K/yr -5.4%1.1% conv.
corny protein riegel52K/yr +57.1%7.8% conv.
protein snack45K/yr -10.2%2.2% conv.
high protein snacks34K/yr -12.6%1.2% conv.
protein essen18K/yr -6.4%1.0% conv.
protein schokolade21K/yr -24.9%2.2% conv.
corny protein11K/yr +68.4%7.7% conv.
protein produkte14K/yr -3.6%0.7% conv.
protein lebensmittel13K/yr -14.8%1.1% conv.

All search terms

Top protein snack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Corny Nussvoll Protein Chocolate | Nussriegel & Proteinriegel ohne Zuckerzusatz | Mit 38% Nüssen & 25% Eiweiß | 3 x 35 g

Corny€2.404.7★269 rev

Corny€2.154.9★69 rev

Barilla Pasta Protein+ Fusilli 400g I der Pasta-Geschmack den Sie lieben mit der Energie die Sie wollen!

Barilla€2.684.5★149 rev

Mandoi Edamame Bohnen 200g geröstet und gesalzen 43% Protein leckerer Snack auch als Topping für Mahlzeiten vegan

Mandoi€7.394.3★253 rev

RUF Protein Pancakes Chocolate Chip mit herben Zartbitter Chocolate Chunks schnell zubereitet Power-Frühstück hoher Proteingehalt 1 x 150g-Beutel

RUF€2.274.3★488 rev

Newest

by launch date

Corny€2.1569 rev

Corny€2.3048 rev

Corny€2.1261 rev

Corny€2.4544 rev

Feel FIT ENJOY! Choco & Peanut Protein Kekse mit Erdnuss Creme und Erdnüssen in Milchschokolade ohne Zuckerzusatz Low-Carb & Keto-freundlich Süßigkeiten Kekse für Diabetiker Protein Snacks 96 g

feel fit€2.6598 rev

10mo ago

What buyers say about protein snack

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt41%

“Yum Yum”

Geschmack9%

“Mein Favorit ist Crunchy Vanilla € White Chocolate flavour”

Süße9%

“Super schokolade”

Ernährungs Gehalt9%

“Low carb Schokolade”

Qualität insgesamt3%

“Super Produkt”

Knusprigkeit3%

“Sie sind crunchy”

Textur/Konsistenz – insgesamt2%

“Konsistenz ganz ok”

Preis-Leistungs-Verhältnis2%

“Preislich noch okay”

Gesundheitliche Vorteile – insgesamt1%

“Gesund”

beworben Vs Tatsächliches Produkt1%

“Sieht auf dem Foto besser aus”

What buyers complain about

Geschmack insgesamt18%

“0 Geschmack”

Preis-Leistungs-Verhältnis10%

“Doppelt so teuer”

Süße7%

“Wenig Zucker”

Geschmack6%

“0 Geschmack”

Ernährungs Gehalt5%

“Achtung nicht glutenfrei”

Feucht/Trocken4%

“Trockener, geschmackloser Riegel”

Künstliche Süßstoffe2%

“5 Stück essen, da der Zuckerersatzstoff abführend wirkt”

Textur/Konsistenz – insgesamt2%

“enttäuschende Konsistenz”

Lagertemperatur2%

“Ungenießbar bei den Temperaturen”

Gesamtgröße2%

“die Riegel wirken 'klein'”

Top return reasons

Qualität insgesamt33%

Ernährungs Gehalt33%

Nicht nachhaltiges Design17%

Geschmack17%

Common questions

Is protein snack profitable to sell on Amazon Germany?: The niche generates €203K/yr across 67 tracked products. 12 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (60/100).
How competitive is the protein snack niche?: 31 brands and 55 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in protein snack?: Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.0%.
When does demand for protein snack peak?: Demand peaks in Feb–May; the busiest month runs 1.9× the quietest.
What does it cost to enter the protein snack niche?: Listings span €0.91–€37.61; the average listing price is €10.31 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.

protein snack

protein snack market data

Competition & brand share

Demand & seasonality

Top protein snack search terms

Top protein snack products on Amazon

Top sellers

Newest

Trending

What buyers say about protein snack

What buyers love

What buyers complain about

Top return reasons

Common questions

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