Is protein riegel mix profitable to sell on Amazon Germany?

The niche generates €207K/yr across 56 tracked products. 9 of 17 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the protein riegel mix niche?

12 brands and 16 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in protein riegel mix?

Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.

What does it cost to enter the protein riegel mix niche?

Listings span €3.73–€36.28; the average listing price is €20.84 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.

protein riegel mix

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€20.84

avg listing price — sweet spot $15–$100

Review moat

Great237.23

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€3.73–€36.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€207K

€207K/yr · 348K searches

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, protein riegel mix is a €207K/yr Amazon Germany market (348K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

protein riegel mix market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: €261K–€313K; units × avg price
Conversion rate: 2.9%
Avg BSR: #85
Page quality: 0%
Prime: 66%
Sponsored: 100%
Out of stock: 6.2%
Avg brand age: 56 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

KoRo48%
MaxiNutrition37%
HEJ7%
Yubi Bar2%
Nakd1%
N!CK'S1%
Open — no brand owns it (6 brands, 4%)

Demand

Weekly Amazon search volume, last 23 weeks — +6.1% search growth over the last 90 days.

Open Trend

Top protein riegel mix search terms

koro protein riegel112K/yr +21.4%1.9% conv.
maxi nutrition56K/yr +17.3%2.9% conv.
koro riegel38K/yr -10.9%1.8% conv.
hej protein riegel21K/yr -8.5%3.0% conv.
maxi nutrition protein riegel21K/yr -3.1%5.3% conv.
protein riegel mix box12K/yr +6.5%2.7% conv.
maxinutrition12K/yr +42.3%2.3% conv.
hej14K/yr -23.4%0.3% conv.
protein riegel mix14K/yr -26.0%2.8% conv.
koro proteinriegel6K/yr +17.4%0.6% conv.

All search terms

Top protein riegel mix products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KoRo - Protein Bar Deluxe Vegan Peanut 12 x 55 g - Hoher Proteingehalt - Vegan - Mit Maltit und Sucralose gesüßt

KoRo€25.934.3★27 rev

KoRo - Crispy Protein Bar Dark Chocolate 12 x 60 g - Hoher Proteingehalt - Ohne Zuckerzusatz* - Schokoladiger Snack

KoRo€24.374.6★29 rev

MaxiNutrition Pistachio Spread Protein Waffle Bar 26% Eiweiß 199 kcal (12 Eiweißriegel x 39g) Ohne Zuckerzusatz

MaxiNutrition€19.024.8★160 rev

KoRo - Crispy Protein Bar Vanilla Cookie Dough Style 12 x 60 g

KoRo€24.234.5★28 rev

MaxiNutrition Creamy Core Bar MIX BOX 6 Sorten (12 Riegel x 45 g) Jede Sorte enthält mindestens 14 g Eiweiß pro Riegel Low Sugar ohne Zuckerzusatz ohne künstliche Aromen

MaxiNutrition€20.944.3★492 rev

Newest

by launch date

KoRo - Bio Flapjack Raspberry White Choc 15 x 60 g - Vegan & glutenfrei - Ballaststoffreich - Idealer Snack für zwischendurch

KoRo€23.7819 rev

2mo ago

KoRo - Crispy Protein Bar Vanilla Cookie Dough Style 12 x 60 g

KoRo€24.2328 rev

3mo ago

MaxiNutrition MaxClear+ Ultra Punch Exotic 300 g Protein Eistee 79% Eiweiß mit Koffein zuckerfrei fettfrei ohne künstliche Aromen

MaxiNutrition€16.938 rev

4mo ago

KoRo - Crispy Protein Bar Chocolate Caramel Style 12 x 60 g - Hoher Proteingehalt - Ohne Zuckerzusatz* - Karamellgeschmack

KoRo€25.0920 rev

6mo ago

KoRo - Crispy Protein Bar Dark Chocolate 12 x 60 g - Hoher Proteingehalt - Ohne Zuckerzusatz* - Schokoladiger Snack

KoRo€24.3729 rev

7mo ago

What buyers say about protein riegel mix

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt41%

“Yummy”

Ernährungs Gehalt13%

“Bester Proteinkaffee”

Geschmack11%

“Der Variety Remix Pack bietet eine tolle Auswahl an verschiedenen Geschmacksrichtungen (wie S'mores, Raspberry Ripple, Hazelnut und Fudge Brownie).”

Süße6%

“Ohne Zucker”

Preis-Leistungs-Verhältnis3%

“ein super Produkt für einen fairen Preis”

Qualität insgesamt2%

“Zum Produkt selbst kann ich nur sagen - Klasse”

Löslichkeit2%

“Es löst sich gut im Shaker”

Textur/Konsistenz – insgesamt2%

“von der Konsistenz gut zu essen.”

Gesundheitliche Vorteile – insgesamt1%

“Gesunder Snack”

Vegan/Biologisch1%

“vegan”

What buyers complain about

Geschmack insgesamt23%

“Schmeckt nicht”

Süße8%

“dafür wenig süß”

Geschmack8%

“geschmacklich nix besonderes”

Preis-Leistungs-Verhältnis7%

“Geldverschwendung”

Löslichkeit4%

“Pulver löst sich nicht auf”

Textur/Konsistenz – insgesamt3%

“Geschmacklich sowie von der Konsistenz enttäuschend”

Feucht/Trocken3%

“Total trockener Riegel”

Gesamtgröße3%

“Bin fit wie nie”

Ernährungs Gehalt3%

“protein riegel”

beworben Vs Tatsächliches Produkt2%

“Irreführende Produktbeschreibung”

Common questions

Is protein riegel mix profitable to sell on Amazon Germany?: The niche generates €207K/yr across 56 tracked products. 9 of 17 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the protein riegel mix niche?: 12 brands and 16 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in protein riegel mix?: Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.
What does it cost to enter the protein riegel mix niche?: Listings span €3.73–€36.28; the average listing price is €20.84 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.