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Protein Riegel

Protein Riegel shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

68
Worth a look

Top 2% of 2,966 Drogerie & Körperpflege niches · +19 vs the category median of 49

Market size 89Growth 18Conversion 37Competition 85Returns 100Price range 55Avg price 81Brand share 77Review moat 63Quality gap 77
This niche Category average · 2,966 niches

Is Protein Riegel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Protein Riegel is a €1.7M/yr Amazon Germany market (3.3M searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 68/100.

Protein Riegel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.6% over the last 90 days and 2.9% of searches end in a purchase.

€1.7M

revenue / yr

Units sold / yr125K
Search volume / yr-14.6%3.3M
Conversion rate2.9%
Avg price€17.35

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers24 · 48
Top-5 product click share30%
Open market42%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 65 products

Sponsored placement88%
New entrants (1y)7· 7 succeeded
Avg rating4.3★
Avg reviews998

Top Protein Riegel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

€0€33K€67K€100K€133K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

48

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

30%

Top 20: 69%

Open market

36%

  • Premier Protein19%
  • Warrior13%
  • Powerbar11%
  • MORE NUTRITION8%
  • MaxiNutrition6%
  • Corny6%

Protein Riegel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.3MCVR2.9%Products65Brands24Top 5 Brands58%OOS Rate2.9%Rating4.3★Reviews998Avg BSR#18
125K75KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Protein Riegel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • protein riegel1.4M/yr
  • proteinriegel384K/yr
  • riegel & getränke zur nahrungsergänzung297K/yr
  • protein snacks174K/yr
  • protein bar131K/yr
  • riegel128K/yr
  • riegel & getrnke zur nahrungsergnzung161K/yr
  • eiweißriegel105K/yr
  • protein riegel ohne zucker82K/yr
  • proteinriegel ohne zucker80K/yr

What reviews say buyers love and hate about Protein Riegel

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Geschmack insgesamt45%

Yummy

Ernährungs Gehalt11%

Bester Proteinriegel ever

Süße8%

süßer Note ist sehr gelungen.

Geschmack8%

Perfekte Flavor

Qualität insgesamt3%

Super Produkt

What buyers complain about

64% of reviews
Geschmack insgesamt24%

Nachgeschmack

Preis-Leistungs-Verhältnis10%

Doppelt so teuer

Süße7%

Wenig Zucker

Geschmack6%

Geschmack eher flop

Feucht/Trocken5%

Schmeckt dann überhaupt nicht trocken

Protein Riegel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschmack insgesamt
20%
2Haftung/Klebrigkeit
15%
3Produktzustand
13%
4Preis-Leistungs-Verhältnis
11%
5Geschmack
9%

Common Protein Riegel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Riegel 68/100 on Amazon Germany — Worth a look. The niche generates €1.7M/yr across 65 tracked products. 7 of 7 products launched in the last 360 days are still selling. Search demand moved -14.6% over the last 90 days.
Search demand for Protein Riegel on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.