protein riegel
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Great€1.7M€1.7M/yr · 3.3M searches
Competition
Great30%top-5 click share — an open shelf
Avg price
Great€17.35avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good997.91avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.63–€31.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, protein riegel is a €1.7M/yr Amazon Germany market (3.3M searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 1,500–2,000/product
- Revenue / yr
- €1.7M–€2.2M
- units × avg price
- Launch success
- 100%
- 7 of 7 new (360d)
- Conversion rate
- 2.9%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 2.9%
- Avg brand age
- 53 months
- Avg seller age
- 171 days
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
48
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
30%
Top 20: 69%
Open market
36%
- Premier Protein19%
- Warrior13%
- Powerbar11%
- MORE NUTRITION8%
- MaxiNutrition6%
- Corny6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 65 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premier Protein - High Protein Bar 50% - Multiflavourbox - 20x40g - Low Sugar - Low Carb - High Protein Bar
Premier Protein€21.644.1★1,028 rev
Premier Protein - High Protein Bar 50% - Double Chocolate Cookie - 16x40g - Low Sugar - Low Carb - palmölfrei
Premier Protein€15.244.1★2,258 rev
Powerbar - Protein Plus - Low Sugar - Chocolate-Brownie - 30x35g - Riegel mit nur 107 Kcal - Fitnessriegel mit Ballaststoffen
Powerbar€26.564.4★6,592 rev
Warrior Raw Proteinriegel 12 x 75 g Ballaststoffreicher Haferriegel mit Protein High Protein Snack ohne Zucker Natürlicher Haferflocken Riegel mit Präbiotika Schoko-Brownie
Warrior€12.943.6★2,044 rev
MaxiNutrition Creamy Core Bar MIX BOX 6 Sorten (12 Riegel x 45 g) Jede Sorte enthält mindestens 14 g Eiweiß pro Riegel Low Sugar ohne Zuckerzusatz ohne künstliche Aromen
MaxiNutrition€20.944.3★492 rev
Newest
by launch date
Müsliriegel Corny Classic Protein Erdnuss Süß & Salzig | 24% Protein | Proteinriegel mit gesalzenen Erdnüssen | Ohne Zuckerzusatz | Genuss für Sport Büro und unterwegs | 4 x 25 g
Corny€2.1569 rev
Müsliriegel Corny Classic Protein Banana-Vanilla | 24% Protein| Proteinriegel mit Banane und Vanille | Ohne Zuckerzusatz | Genuss für Sport Büro und unterwegs | 4 x 25 g
Corny€2.3048 rev
MORE Protein Satisbites 12er Box Proteinriegel 12 x 2 x 25 g Dark Chocolate Caramel Brownie bis zu 16 g Protein pro Portion ohne Zuckerzusatz made in Germany
MORE NUTRITION€30.4082 rev
MORE Protein Satisbites 12er Box Proteinriegel Dark Cookie Crumble
MORE NUTRITION€31.4199 rev
MORE Protein Satisbites 12er Box Proteinriegel White Chocolate Strawberry Cream
MORE NUTRITION€29.95130 rev
Trending
90-day click momentumMüsliriegel Corny Classic Protein Banana-Vanilla | 24% Protein| Proteinriegel mit Banane und Vanille | Ohne Zuckerzusatz | Genuss für Sport Büro und unterwegs | 4 x 25 g
Corny€2.304.4★
MORE Protein Satisbites 12er Box Proteinriegel White Chocolate Strawberry Cream
MORE NUTRITION€29.954.7★
Müsliriegel Corny Classic Protein Erdnuss Süß & Salzig | 24% Protein | Proteinriegel mit gesalzenen Erdnüssen | Ohne Zuckerzusatz | Genuss für Sport Büro und unterwegs | 4 x 25 g
Corny€2.154.9★
Eat Natural Riegel - Protein Erdnüsse Mandeln & Salzkaramell 12 x 40 g
Eat Natural€16.364.4★
Grenade Proteinriegel Caramel Chaos Proteinreich & Zuckerarm 12 x 60 g
Grenade€18.414.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy”
“Bester Proteinriegel ever”
“süßer Note ist sehr gelungen.”
“Perfekte Flavor”
“Super Produkt”
“Preis Leistung ok”
“Konsistenz ganz ok”
“Hält was er verspricht”
“crunchy zu gleich”
“Gesunder Snack”
What buyers complain about
“Nachgeschmack”
“Doppelt so teuer”
“Wenig Zucker”
“Geschmack eher flop”
“Schmeckt dann überhaupt nicht trocken”
“Achtung nicht glutenfrei”
“Süßstoff-Nachgeschmack”
“Konsistenz wie Knete”
“Absolut irreführend”
“Schmeckt nickt und sind sehr hart”
Top return reasons
Common questions
- Is protein riegel profitable to sell on Amazon Germany?
- The niche generates €1.7M/yr across 65 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (68/100).
- How competitive is the protein riegel niche?
- 24 brands and 48 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in protein riegel?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
- When does demand for protein riegel peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the protein riegel niche?
- Listings span €1.63–€31.41; the average listing price is €17.35 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.
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