How competitive is the Protein Pulver Schoko niche on Amazon Germany?

10 brands and 24 sellers compete in Protein Pulver Schoko on Amazon Germany. The top 5 Protein Pulver Schoko products take 60% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Protein Pulver Schoko?

Protein Pulver Schoko buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Protein Pulver Schoko niche?

Protein Pulver Schoko sells for €32.12 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €1.86–€81.12. The average incumbent carries 4,028 reviews — the moat a new listing must climb.

Protein Pulver Schoko

Protein Pulver Schoko shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 35% of 2,966 Drogerie & Körperpflege niches · +3 vs the category median of 49

This niche Category average · 2,966 niches

Is Protein Pulver Schoko profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Protein Pulver Schoko is a €74K/yr Amazon Germany market (71K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 52/100.

Protein Pulver Schoko: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +60.2% over the last 90 days and 3.3% of searches end in a purchase.

€74K

revenue / yr

Units sold / yr4K

Search volume / yr+60.2%71K

Conversion rate3.3%

Avg price€32.12

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers10 · 24

Top-5 product click share60%

Open market6%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Top Protein Pulver Schoko products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ESN Designer Whey Protein Pulver Chocolate 1 kg

Price: €35.88
Rating: 4.4/5
Reviews: 7,430
Age: 15y ago

ESN Designer Whey Protein Pulver Cookies and Cream 1 kg

Price: €37.15
Rating: 4.4/5
Reviews: 2,444
Age: 11y ago

ESN IsoWhey Hardcore Proteinpulver Chocolate 1 kg bis zu 26 g Protein pro Portion - made in Germany

Price: €44.38
Rating: 4.3/5
Reviews: 3,531
Age: 15y ago

ESN Designer Whey Protein Pulver Vanilla 1 kg

Price: €36.20
Rating: 4.4/5
Reviews: 9,382
Age: 15y ago

2x ESN Designer Whey Protein Milk Chocolate 300g | Hochwertiges Eiweißpulver und Nahrungsergänzungsmittel für effektiven Muskelaufbau | Gratis Zama4zingo Protein Shaker 600ml

Price: €45.82
Rating: 3.8/5
Reviews: 5
Age: 2y ago

Newest

by launch date

ESN IsoWhey Hardcore Proteinpulver Chocolate 2 kg bis zu 26 g Protein pro Portion made in Germany

Price: €81.12
Rating: 4.3/5
Reviews: 3,531
Age: 1y ago

ESN Designer Whey Protein Pulver Eiweißpulver Milchschokolade 2000g 2.0kg 66 Portionen

Price: €80.89
Rating: 4.8/5
Reviews: 7
Age: 2y ago

ESN Flexpresso Protein Coffee White Chocolate Mocca 908 g cremiger Protein-Kaffee mit bis zu 22 g Protein pro Portion - made in Germany

Price: €38.63
Rating: 4.6/5
Reviews: 125
Age: 2y ago

2x ESN Designer Whey Protein Milk Chocolate 300g | Hochwertiges Eiweißpulver und Nahrungsergänzungsmittel für effektiven Muskelaufbau | Gratis Zama4zingo Protein Shaker 600ml

Price: €45.82
Rating: 3.8/5
Reviews: 5
Age: 2y ago

ESN Designer Whey Pulver Cinnamon Cereal 1000g

Price: €36.21
Rating: 4.6/5
Reviews: 371
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

ESN76%
frankonia CHOCOLAT9%
Zama4Zingo5%
MaxiNutrition2%
MORE NUTRITION2%
NEOH1%
Open — no brand owns it (4 brands, 5%)

Protein Pulver Schoko demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR3.3%Products24Brands10Top 5 Brands94%OOS Rate1.8%Rating4.4★Reviews4,028Avg BSR#56

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.6×

Top Protein Pulver Schoko search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

esn protein pulver schoko16K/yr +149.1%3.1% conv.
protein schokolade21K/yr -24.9%2.1% conv.
esn schoko protein pulver8K/yr +91.8%3.3% conv.
esn milk chocolate7K/yr +143.9%1.3% conv.
esn protein pulver schokolade5K/yr +268.9%2.9% conv.
esn schoko4K/yr +44.9%2.4% conv.
esn chocolate protein3K/yr +166.4%2.4% conv.
esn whey protein schokolade3K/yr +93.6%5.3% conv.
protein chocolate4K/yr -3.0%1.9% conv.

What reviews say buyers love and hate about Protein Pulver Schoko

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Geschmack insgesamt38%

“Yummy”

Geschmack14%

“Leckerer shake”

Ernährungs Gehalt10%

“Super Protein”

Süße7%

“Franconua CHOCOLAT NO SUGAR”

Qualität insgesamt5%

“Es ist mit Abstand das beste Produkt”

What buyers complain about

65% of reviews

Geschmack insgesamt16%

“Ungenießbar. Schmeckt ekelhaft”

Preis-Leistungs-Verhältnis14%

“Enorme Preiserhöhung”

Süße10%

“No Sugar heißt wohl doch Zucker”

Geschmack9%

“0 Geschmack”

Ernährungs Gehalt5%

“Achtung....die Schokolade ist NICHT glutenfrei”

Protein Pulver Schoko return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschmack

50%

2Software/Anwendung

50%

Common Protein Pulver Schoko questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Pulver Schoko 52/100 on Amazon Germany — Worth a look. The niche generates €74K/yr across 24 tracked products. Search demand moved +60.2% over the last 90 days.