Is protein pulver neutral profitable to sell on Amazon Germany?

The niche generates €409K/yr across 23 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (61/100).

How competitive is the protein pulver neutral niche?

16 brands and 32 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in protein pulver neutral?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for protein pulver neutral peak?

Demand peaks in Jan; the busiest month runs 1.9× the quietest.

What does it cost to enter the protein pulver neutral niche?

Listings span €13.96–€51.67; the average listing price is €25.58 (sweet spot $15–$100). The average incumbent carries 1,326 reviews — the moat a new listing must climb.

protein pulver neutral

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€25.58

avg listing price — sweet spot $15–$100

Price range

Great€13.96–€51.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Good€409K

€409K/yr · 281K searches

Review moat

Good1,325.74

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, protein pulver neutral is a €409K/yr Amazon Germany market (281K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan. Verdict: Worth a look — 61/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

protein pulver neutral market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: €320K–€384K; units × avg price
Conversion rate: 5.7%
Avg BSR: #12
Page quality: 0%
Prime: 87%
Sponsored: 91%
Out of stock: 6.0%
Avg brand age: 63 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

25%

Bulk25%
betterprotein22%
natural elements8%
Body Attack7%
SUNDAY NATURAL7%
Nutri +6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.9×

Open Trend

Top protein pulver neutral search terms

protein pulver neutral58K/yr -11.2%3.9% conv.
proteinpulver neutral32K/yr -9.2%3.7% conv.
whey protein neutral35K/yr -14.2%4.9% conv.
neutrales proteinpulver20K/yr -7.5%3.4% conv.
eiweißpulver neutral23K/yr -7.3%3.0% conv.
protein pulver geschmacksneutral15K/yr +19.7%3.3% conv.
whey neutral13K/yr +24.6%5.9% conv.
whey protein pulver neutral11K/yr -15.6%4.8% conv.
whey protein geschmacksneutral8K/yr +20.8%3.9% conv.
pure whey protein9K/yr -7.8%2.7% conv.

All search terms

Top protein pulver neutral products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Whey Protein - Neutral 1 kg - Produziert in Deutschland aus regionaler Milch - Eiweißpulver zum Muskelaufbau und Abnehmen - Beutel- betterprotein -

betterprotein€27.364.3★1,285 rev

Bulk€21.974.2★3,572 rev

natural elements Whey Protein Pulver Neutral 1kg 25g Protein pro Portion ohne Süßungsmittel ohne Aromen hochdosiert in Deutschland produziert & laborgeprüft

natural elements€33.704.3★278 rev

Bulk€14.014.1★3,570 rev

SUNDAY NATURAL Bio Protein Pulver 1000g Veganes Eiweißpulver 80% Eiweiss 12K Proteinpulver Blend Vollständiges EAA & BCAA Profil Ohne Zucker & Süßstoffe Vegan Laborgeprüft - Natural

SUNDAY NATURAL€25.654.0★124 rev

Newest

by launch date

SUNDAY NATURAL Veganes Proteinpulver 1 Kg Super Creamy Vegan Protein Pulver Neutral 25g Eiweiß pro Portion - 3K Protein-Shake Gesamtes EAA- & BCAA-Profil Ohne Zuckerzusatz Laborgeprüft

SUNDAY NATURAL€25.1267 rev

4mo ago

SUNDAY NATURAL Bio Protein Pulver 1000g Veganes Eiweißpulver 80% Eiweiss 12K Proteinpulver Blend Vollständiges EAA & BCAA Profil Ohne Zucker & Süßstoffe Vegan Laborgeprüft - Natural

SUNDAY NATURAL€25.65124 rev

4mo ago

Body Attack 100% Whey Protein Natural 2 kg - Extra cremiges Eiweißpulver mit Hydrolysat & BCAAs unterstützt Muskelaufbau und Diäten - Für Sportler & Athleten

Body Attack€51.67270 rev

8mo ago

Bulk€19.03793 rev

11mo ago

IronMaxx Sahne Protein 500g Beutel | Proteinreiche Koch- & Backzutat mit Molkenprotein | Ohne Zuckerzusatz & fettärmer als Sahne | Ideal zum Verfeinern von warmen Gerichten

IronMaxx€16.95283 rev

1y ago

What buyers say about protein pulver neutral

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt16%

“Schmeckt”

Ernährungs Gehalt15%

“Bestes Proteinpulver”

Löslichkeit10%

“Das Pulver lässt sich gut in Wasser, Milchalternativen oder Smoothies einrühren und klumpt dabei kaum”

Qualität insgesamt9%

“Super Produkt”

Geschmack9%

“super geschmack”

Preis-Leistungs-Verhältnis6%

“Super Preis / Leistung”

Vegan/Biologisch4%

“Vegan”

Inhaltsstoffe – insgesamt3%

“Das SUNDAY NATURAL Bio Protein Pulver 1000g Natural überzeugt vor allem durch seine sehr gute Zusammensetzung”

Backen2%

“Super zum backen”

Süße2%

“Ideal für Kaffee-Trinker: Neutral, ohne Süßstoffe & macht lange satt”

What buyers complain about

Geschmack insgesamt16%

“ekelhaft im shake”

Geschmack13%

“Geschmacklich ungeniessbar”

Preis-Leistungs-Verhältnis7%

“not worth it, auch wenn's günstig ist”

Löslichkeit6%

“Löst sich überhaupt nicht auf im shaker”

Ernährungs Gehalt5%

“Die Nährwerte sind zwar nicht absolut perfekt (es gibt Whey mit etwas mehr Proteinanteil und weniger Kohlenhydraten),”

Textur/Konsistenz – insgesamt3%

“Einfach nur sandig, mehlig”

Süße3%

“überhaupt nicht süß”

Geruch2%

“Riecht fies, muffig”

Künstliche Süßstoffe2%

“Wurde aus 2Komponenten gemacht die einfach ekelhaft gechmeckt haben auch mit Stevia”

Qualität insgesamt2%

“schlechter Qualität”

Top return reasons

Geschmack insgesamt27%

Geschmack13%

Auslaufsicher6%

Vegan/Biologisch6%

Inhaltsstoffe – insgesamt6%

Geruch6%

Ernährungs Gehalt4%

Löslichkeit4%

Preis-Leistungs-Verhältnis4%

Qualität insgesamt4%

Common questions

Is protein pulver neutral profitable to sell on Amazon Germany?: The niche generates €409K/yr across 23 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (61/100).
How competitive is the protein pulver neutral niche?: 16 brands and 32 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in protein pulver neutral?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for protein pulver neutral peak?: Demand peaks in Jan; the busiest month runs 1.9× the quietest.
What does it cost to enter the protein pulver neutral niche?: Listings span €13.96–€51.67; the average listing price is €25.58 (sweet spot $15–$100). The average incumbent carries 1,326 reviews — the moat a new listing must climb.