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Protein Pulver Kokos

Fail

Shoppers spend an estimated $28K a year here, so Protein Pulver Kokos is a Fail.

Flapen Score
49
49 / 100
Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median
Market size
€28K/yr25K searches / yr
90-day growth
+43.4%search demand this quarter
Competition
73%top-5 click share · 10 brands · 27 sellers

Flapen Score

Protein Pulver Kokos against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Protein Pulver Kokos is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Pulver Kokos market on Amazon at a glance

Shoppers on Amazon Germany searched for Protein Pulver Kokos 25K times last year and spent an estimated €28K. The top 5 brands take 85% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+43.4%
Conversion, latest week
3.6%
Market size, estimated
€28Ka year
Top search term
esn almond coconut6K searches a year

02 · Price

A sale here is worth €31.20.

Listings sell for €31.20 on average, from €13.77 to €75.32. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €31.20 that is €0 to €3K a year per listing.

Average price
€31.20inside the $15 to $100 sweet spot
Price range
€13.77–€75.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #100 within Nahrungsergänzung. It carries 1,407 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
87%
Out of stock, average day
6.7%
Average rank
#100in Nahrungsergänzung
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
1,407per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Protein Pulver Kokos products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

27

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

  • Brand 148%
  • Brand 217%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 11%)

Search terms

Top Protein Pulver Kokos search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • esn almond coconut6K/yr
  • protein pulver kokos6K/yr
  • kokos proteinpulver4K/yr
  • eiweißpulver kokos4K/yr
  • esn coconut almond4K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Pulver Kokos

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Geschmack insgesamt”
26%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Preisanstieg”
A buyer, on “Preis-Leistungs-Verhältnis”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Protein Pulver Kokos questions

Answered from the same tracked data.