protein pulver cookies and cream
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€38.15avg listing price — sweet spot $15–$100
Price range
Great€14.45–€82.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good706.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good€278K€278K/yr · 192K searches
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, protein pulver cookies and cream is a €278K/yr Amazon Germany market (192K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 58/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
protein pulver cookies and cream market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- €229K–€305K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 82%
- Out of stock
- 6.4%
- Avg brand age
- 71 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
0%
- All Stars59%
- ESN36%
- Zama4Zingo3%
- betterprotein2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.0×
Top protein pulver cookies and cream search terms
- all stars whey protein37K/yr
- allstars whey protein23K/yr
- all stars21K/yr
- esn dark cookies and cream9K/yr
- esn stracciatella11K/yr
- all stars protein11K/yr
- allstars14K/yr
- esn cookies and cream7K/yr
- esn protein pulver stracciatella8K/yr
- as protein pulver6K/yr
Top protein pulver cookies and cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ESN Designer Whey Protein Pulver Cookies and Cream 1 kg
ESN€37.154.4★2,444 rev
ALL STARS 100% Whey Protein Pulver 2270g Vanilla - Cremiger Shake mit bis zu 80% Eiweiß Enthält wertvolle Aminosäuren Fettarm & kohlenhydratarm
All Stars€54.944.3★635 rev
ALL STARS Protein Deluxe Whey Protein Pulver 300g Cookies and Cream mit Keksstücken - Leckerer Protein Shake mit ca. 69% Eiweiß 4 hochwertige Protein-Komponenten
All Stars€16.514.5★96 rev
ALL STARS 100% Whey Protein Pulver 2000g Milky Vanilla - Cremiger Shake mit bis zu 80% Eiweiß Enthält wertvolle Aminosäuren Fettarm & kohlenhydratarm
All Stars€47.054.3★635 rev
ESN Designer Whey Dose Stracciatella 908 g
ESN€41.674.4★459 rev
Newest
by launch dateALL STARS Protein Deluxe Whey Protein Pulver 300g Cookies and Cream mit Keksstücken - Leckerer Protein Shake mit ca. 69% Eiweiß 4 hochwertige Protein-Komponenten
All Stars€16.5196 rev
ALL STARS Ultimate Mass Gain Weight Gainer 2000g Cookies and Cream - Mit 365kcal & ca. 74g Kohlenhydrate pro Portion Mass Gainer für Kraftsportler mit Multivitamin Komplex
All Stars€40.0918 rev
ESN Designer Whey Protein Pulver Protein Pulver Dark Cookie and Cream 2000g 2.0kg 66 Portionen
ESN€82.0027 rev
All Stars WHEY PROTEIN 2000g I Eiweiß-Pulver mit Whey-Konzentrat & Isolat I leckeres Low-Fat Powder I hochwertiges Protein-Pulver I cremiger Protein-Shake mit Chocolate Flavour
All Stars€48.89444 rev
2x ESN Designer Whey Protein Straciatella 300g | Hochwertiges Eiweißpulver und Nahrungsergänzungsmittel für effektiven Muskelaufbau | Gratis Zama4zingo Protein Shaker 600ml
Zama4Zingo€45.496 rev
Trending
90-day click momentumESN Designer Whey Protein Pulver Protein Pulver Dark Cookie and Cream 2000g 2.0kg 66 Portionen
ESN€82.004.4★
ESN Designer Whey Protein Pulver Vanilla 1 kg
ESN€36.204.4★
ESN Designer Whey Dose Stracciatella 908 g
ESN€41.674.4★
All Stars WHEY PROTEIN 2000g I Eiweiß-Pulver mit Whey-Konzentrat & Isolat I leckeres Low-Fat Powder I hochwertiges Protein-Pulver I cremiger Protein-Shake mit Rapberry Yoghurt Flavour
All Stars€47.034.4★
All Stars 100% WHEY PROTEIN 908gI Eiweiß-Pulver mit Whey-Konzentrat & Isolat I leckeres Low-Fat Powder I hochwertiges Protein-Pulver I cremiger Protein-Shake mit Milky Vanilla-Flavour
All Stars€30.234.3★
What buyers say about protein pulver cookies and cream
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt Super”
“Super Geschmack”
“Bestes Proteinpulver”
“Super Produkt”
“das Pulver lässt sich angenehm in Smoothies und Shakes einrühren.”
“süß”
“Preislich günstig und qualitativ hochwertig”
“mit Milch wird er cremiger”
“Die Produkte von ESN sind für mich die besten”
“was für eine angenehme Konsistenz sorgt”
What buyers complain about
“Nicht so lecker”
“Schmeckt nicht süß”
“Preisanstieg”
“Geschmack stimmt nicht”
“Keine Ahnung, ob alle AS-Protein-Sorten so ungenießbar sind”
“Schmeckt komplett widerlich künstlich nach cookies”
“vom Geruch erinnert das an Rasendünger”
“Das Produkt hat sich immens verschlechtert”
“Entgegen der Abbildung kein Shaker enthalten”
“Pulver Hart”
Top return reasons
Common questions
- Is protein pulver cookies and cream profitable to sell on Amazon Germany?
- The niche generates €278K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the protein pulver cookies and cream niche?
- 4 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in protein pulver cookies and cream?
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for protein pulver cookies and cream peak?
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the protein pulver cookies and cream niche?
- Listings span €14.45–€82.00; the average listing price is €38.15 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.