Is protein pulver 5kg profitable to sell on Amazon Germany?

The niche generates €387K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the protein pulver 5kg niche?

10 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in protein pulver 5kg?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Ernährungs Gehalt. The return rate is 0.1%.

When does demand for protein pulver 5kg peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the protein pulver 5kg niche?

Listings span €11.07–€104.96; the average listing price is €39.77 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.

protein pulver 5kg

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€39.77

avg listing price — sweet spot $15–$100

Price range

Great€11.07–€104.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,258.6

avg incumbent reviews — the moat a new listing must climb

Market size

Good€387K

€387K/yr · 264K searches

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, protein pulver 5kg is a €387K/yr Amazon Germany market (264K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

protein pulver 5kg market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €239K–€318K; units × avg price
Conversion rate: 3.7%
Avg BSR: #62
Page quality: 0%
Prime: 87%
Sponsored: 77%
Out of stock: 17.8%
Avg brand age: 86 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

Mammut Nutrition82%
Premium Body Nutrition10%
Bulk2%
BioTechUSA1%
Body Power1%
Black Hammer Nutrition1%
Open — no brand owns it (4 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -16.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top protein pulver 5kg search terms

mammut whey protein85K/yr +17.9%4.1% conv.
pbn whey protein65K/yr -55.6%0.7% conv.
mammut protein21K/yr +17.0%2.3% conv.
mamut proteinpulver14K/yr +32.3%3.7% conv.
protein pulver 5kg14K/yr -7.8%0.5% conv.
pbn16K/yr -38.2%0.7% conv.
whey protein mammut12K/yr -29.1%3.5% conv.
protein pulver 3kg9K/yr +12.9%1.3% conv.
protein pulver mammut8K/yr -3.3%2.8% conv.
mammut whey6K/yr -7.1%3.4% conv.

All search terms

Top protein pulver 5kg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mammut Nutrition Whey Protein Vanilla Ice Cream Molke Eiweiß Protein Shake 1000 g

Mammut Nutrition€27.474.3★418 rev

Mammut Nutrition Whey Protein Pulver Vanilla 1kg 27g Protein pro Portion Eiweißpulver mit hohem BCAA-Anteil Perfekte Löslichkeit in Wasser & Milch Ideale Zwischenmahlzeit

Mammut Nutrition€28.274.4★1,871 rev

Mammut Nutrition Formel 90 Proteinpulver Vanilla 3kg 4-Komponenten Whey Protein Pulver mit Sojaproteinisolat Milchprotein Eiprotein & Vitamin B6 77% Eiweiß

Mammut Nutrition€53.504.0★3,534 rev

Mammut Nutrition Formel 90 Proteinpulver Schoko 3kg 4-Komponenten Whey Protein Pulver mit Sojaproteinisolat Milchprotein Eiprotein & Vitamin B6 77% Eiweiß

Mammut Nutrition€53.654.1★2,253 rev

Mammut Nutrition Whey Protein Pulver Coconut White Chocolate 1kg 27g Protein pro Portion Eiweißpulver mit hohem BCAA-Anteil Perfekte Löslichkeit in Wasser & Milch Ideale Zwischenmahlzeit

Mammut Nutrition€29.514.4★1,125 rev

Newest

by launch date

Bulk€19.03793 rev

11mo ago

GORILLA Whey Protein 5KG + Free EAAs Black Hammer USA Protein Powder for Muscle Growth & Recovery (5000g Erdbeere)

Black Hammer Nutrition€79.888 rev

1y ago

3kg Mammut Whey Protein Eiweißshake - Set inkl. (Coconut + Powderbank)

Mammut Nutrition€104.9612 rev

5y ago

PBN Vegan Protein Chocolate Hazelnut 1kg Pouch

Premium Body Nutrition€11.07689 rev

6y ago

PBN Micellar Casein Vanilla 1kg Pouch

Premium Body Nutrition€17.571,502 rev

6y ago

What buyers say about protein pulver 5kg

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt20%

“Schmeckt”

Ernährungs Gehalt14%

“Beste Protein”

Geschmack13%

“The whey flavour good 7/10”

Preis-Leistungs-Verhältnis13%

“Overall decent product good for the price”

Löslichkeit8%

“mit Milch wird das Pulver im Mixer zu einem Cremigen Shake”

Qualität insgesamt8%

“Decent product”

Süße2%

“leicht überzogener Süße.”

Inhaltsstoffe – insgesamt2%

“Dieses ist ein von den Inhaltsstoffen sehr gutes Produkt”

beworben Vs Tatsächliches Produkt1%

“macht seinen Job”

Vitamin1%

“Vitamin”

What buyers complain about

Geschmack insgesamt27%

“Schmeckt so 0 nach Erdbeere”

Geschmack12%

“Der Cookies und Cream Flavour schmeckt dazu noch absolut ungenießbar”

Ernährungs Gehalt10%

“Nie wieder Proteinpulver von Mammut Nutrition”

Preis-Leistungs-Verhältnis5%

“not worth it, auch wenn's günstig ist”

Süße5%

“Fast schon ekelhaft süß”

Löslichkeit4%

“Schlechte Löslichkeit”

Textur/Konsistenz – insgesamt3%

“nicht ganz so cremig”

Künstliche Süßstoffe2%

“Es ist natürlich schade, dass hier Süßstoffe enthalten sind, die angeblich das Mikrobiom schädigen”

Qualität insgesamt2%

“Sehr schlecht Qualität”

Geruch2%

“Schmeckt wie Knete riecht”

Top return reasons

Süße20%

Geruch18%

Vegan/Biologisch10%

Qualität insgesamt10%

Funktionalität insgesamt10%

Haftung/Klebrigkeit10%

Feucht/Trocken10%

gesteckt/zusammengeschmolzen5%

Geschmack insgesamt3%

Inhaltsstoffe – insgesamt3%

Common questions

Is protein pulver 5kg profitable to sell on Amazon Germany?: The niche generates €387K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the protein pulver 5kg niche?: 10 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in protein pulver 5kg?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Ernährungs Gehalt. The return rate is 0.1%.
When does demand for protein pulver 5kg peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the protein pulver 5kg niche?: Listings span €11.07–€104.96; the average listing price is €39.77 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.