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Protein Pulver 5kg

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 96% of clicks, so Protein Pulver 5kg is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,966 Drogerie & Körperpflege niches · +8 vs the category median of 49
Market size
€387K/yr264K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
45%top-5 click share · 10 brands · 24 sellers

Flapen Score

Protein Pulver 5kg against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Protein Pulver 5kg is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Pulver 5kg market on Amazon at a glance

Shoppers on Amazon Germany searched for Protein Pulver 5kg 264K times last year and spent an estimated €387K. The top 5 brands take 96% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €387K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
3.7%
Market size, estimated
€387Ka year
Peak month
February1.8× the quietest month
Top search term
mammut whey protein85K searches a year

02 · Price

A sale here is worth €39.77.

Listings sell for €39.77 on average, from €11.07 to €104.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €39.77 that is €4K to €10K a year per listing.

Average price
€39.77inside the $15 to $100 sweet spot
Price range
€11.07–€104.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€4K–€10K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #62 within Nahrungsergänzung. It carries 1,259 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
87%
Out of stock, average day
17.8%
Average rank
#62in Nahrungsergänzung
Average rating
4.14 starsAmazon Germany average 4.37 stars
Average reviews
1,259per listing
Listings tracked
30

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
86 months

Products

Top Protein Pulver 5kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

24

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

3%

  • Brand 182%
  • Brand 210%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

Protein Pulver 5kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Protein Pulver 5kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mammut whey protein85K/yr
  • pbn whey protein65K/yr
  • mammut protein21K/yr
  • mamut proteinpulver14K/yr
  • protein pulver 5kg14K/yr
  • pbn16K/yr
  • whey protein mammut12K/yr
  • protein pulver 3kg9K/yr
  • protein pulver mammut8K/yr
  • mammut whey6K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Pulver 5kg

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Geschmack insgesamt”
27%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt so 0 nach Erdbeere”
A buyer, on “Geschmack insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Protein Pulver 5kg questions

Answered from the same tracked data.