Protein Pulver
PassProtein Pulver scores 70 out of 100, a Pass. Shoppers spend an estimated $8.9M a year here, search demand grew +12.5% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 2,966 Drogerie & Körperpflege niches · +21 vs the category median of 4970
- Market size
- €8.9M/yr10.2M searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 36%top-5 click share · 20 brands · 53 sellers
Flapen Score
Protein Pulver against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Protein Pulver is stronger. Inside it, weaker.
Market
The Protein Pulver market on Amazon at a glance
Shoppers on Amazon Germany searched for Protein Pulver 10.2M times last year and spent an estimated €8.9M. The top 5 brands take 65% of clicks. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 10.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8.9M a year.
- Searches, last 12 months
- 10.2M
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 2.5%
- Market size, estimated
- €8.9Ma year
- Peak month
- June1.7× the quietest month
- Top search term
- protein pulver3.4M searches a year
02 · Price
A sale here is worth €35.09.
Listings sell for €35.09 on average, from €8.60 to €74.24. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At €35.09 that is €140K to €175K a year per listing.
- Average price
- €35.09inside the $15 to $100 sweet spot
- Price range
- €8.60–€74.24
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- €140K–€175K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #12 within Nahrungsergänzung. It carries 3,681 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 9.5%
- Average rank
- #12in Nahrungsergänzung
- Average rating
- 4.32 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,681per listing
- Listings tracked
- 53
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Protein Pulver products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ESN Designer Whey Protein Pulver Vanilla 1 kg
- Price
- €36.20
- Rating
- 4.4/5
- Reviews
- 9,382
- Age
- 15y ago

IronMaxx 100% Whey Protein Pulver 500g - Vanille | Cremiger Eiweißshake mit BCAAs & EAAs | High Protein Low Carb & zuckerarm | Ideal für Muskelaufbau & Fitness
- Price
- €14.38
- Rating
- 4.2/5
- Reviews
- 582
- Age
- 10y ago

Optimum Nutrition Gold Standard 100% Whey Proteinpulver Geschmack Double Rich Chocolate 899g 29 Portionen Verpackung Kann Variieren
- Price
- €38.42
- Rating
- 4.6/5
- Reviews
- 56,354
- Age
- 17y ago

Bulk Pure Whey Protein Pulver | Vanille | 22g Protein & 5g BCAAs pro Portion | Whey Konzentrat Shake | Wenig Zucker | Unterstützt Muskelaufbau & Regeneration | Leicht mischbar | Vegetarisch | 1kg
- Price
- €23.98
- Rating
- 4.3/5
- Reviews
- 9,350
- Age
- 12y ago

Bulk Basic Whey Protein Pulver | Vanille | 1 25 kg | 41 Portionen | Bis zu 18 g Eiweiß Portion | Zuckerarm | Schnell verdauliche Formel | Fitnessstudio Supplement Unterstützt Muskelaufbau Regeneration
- Price
- €19.03
- Rating
- 3.6/5
- Reviews
- 793
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Healthy Fusion Whey Protein | 100% reines Whey Protein mit Kollagen Magnesium & Vitamin B6 | 43 g Protein + 9 4 g BCAA pro Portion | Für Muskelaufbau schnellere Regeneration | Schokolade | 1 kg
- Price
- €18.35
- Rating
- 3.8/5
- Reviews
- 52
- Age
- 3y ago

MORE Protein Milkshake Trinkschokolade 600 g Mix aus Whey Konzentrat und Casein ideal zum Muskelaufbau und -erhalt mit Laktase - made in Germany
- Price
- €29.10
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 2y ago

Optimum Nutrition Gold Standard 100% Whey Proteinpulver Geschmack French Vanilla Crème 2.28kg 76 Portionen Verpackung Kann Variieren
- Price
- €74.13
- Rating
- 4.7/5
- Reviews
- 1,254
- Age
- 17y ago

Mammut Nutrition Formel 90 Proteinpulver Schoko 3kg 4-Komponenten Whey Protein Pulver mit Sojaproteinisolat Milchprotein Eiprotein & Vitamin B6 77% Eiweiß
- Price
- €53.65
- Rating
- 4.1/5
- Reviews
- 2,253
- Age
- 19y ago

Optimum Nutrition Gold Standard 100% Whey Proteinpulver Geschmack Vanilla Ice Cream 900g 30 Portionen Verpackung Kann Variieren
- Price
- €37.45
- Rating
- 4.6/5
- Reviews
- 28,188
- Age
- 17y ago
Newest
by launch date
Body Attack 100% Whey Protein Vanilla 2 kg - Made in Germany - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten
- Price
- €51.52
- Rating
- 4.4/5
- Reviews
- 986
- Age
- 8mo ago

Bulk Basic Whey Protein Pulver | Vanille | 1 25 kg | 41 Portionen | Bis zu 18 g Eiweiß Portion | Zuckerarm | Schnell verdauliche Formel | Fitnessstudio Supplement Unterstützt Muskelaufbau Regeneration
- Price
- €19.03
- Rating
- 3.6/5
- Reviews
- 793
- Age
- 11mo ago

natural elements Whey Protein Pulver Neutral 1kg 25g Protein pro Portion ohne Süßungsmittel ohne Aromen hochdosiert in Deutschland produziert & laborgeprüft
- Price
- €33.70
- Rating
- 4.3/5
- Reviews
- 278
- Age
- 2y ago

MORE Protein Milkshake Trinkschokolade 600 g Mix aus Whey Konzentrat und Casein ideal zum Muskelaufbau und -erhalt mit Laktase - made in Germany
- Price
- €29.10
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 2y ago

Healthy Fusion Whey Protein | 100% reines Whey Protein mit Kollagen Magnesium & Vitamin B6 | 43 g Protein + 9 4 g BCAA pro Portion | Für Muskelaufbau schnellere Regeneration | Schokolade | 1 kg
- Price
- €18.35
- Rating
- 3.8/5
- Reviews
- 52
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
20 falling
Sellers
53
Est. top-5 brand share
65%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 74%
Open market
29%
- Optimum Nutrition23%
- ESN14%
- Bulk11%
- IronMaxx11%
- Body Attack6%
- betterprotein6%
Demand
Protein Pulver search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Protein Pulver search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- protein pulver3.4M/yr
- whey protein1.9M/yr
- protein1.0M/yr
- whey protein pulver610K/yr
- protein shake370K/yr
- whey421K/yr
- eiweiss protein pulver491K/yr
- eiweißpulver335K/yr
- protein powder215K/yr
- proteinpulver189K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Pulver
We read the reviews and the return reasons for every product selling here.
“Ungenießbar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Pulver questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









