Protein Pulver
Protein Pulver clears our launch bar: a $8.9M/yr market growing +12.5% this quarter with returns at 0.1%.
Flapen Score
Top 1% of 2,966 Drogerie & Körperpflege niches · +21 vs the category median of 49
Is Protein Pulver profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Protein Pulver is a €8.9M/yr Amazon Germany market (10.2M searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 70/100.
Protein Pulver: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +12.5% over the last 90 days and 2.5% of searches end in a purchase.
€8.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 53 products
Top Protein Pulver products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ESN Designer Whey Protein Pulver Vanilla 1 kg
- Price
- €36.20
- Rating
- 4.4/5
- Reviews
- 9,382
- Age
- 15y ago
IronMaxx 100% Whey Protein Pulver 500g - Vanille | Cremiger Eiweißshake mit BCAAs & EAAs | High Protein Low Carb & zuckerarm | Ideal für Muskelaufbau & Fitness
- Price
- €14.38
- Rating
- 4.2/5
- Reviews
- 582
- Age
- 10y ago
Optimum Nutrition Gold Standard 100% Whey Proteinpulver Geschmack Double Rich Chocolate 899g 29 Portionen Verpackung Kann Variieren
- Price
- €38.42
- Rating
- 4.6/5
- Reviews
- 56,354
- Age
- 17y ago
Bulk Pure Whey Protein Pulver | Vanille | 22g Protein & 5g BCAAs pro Portion | Whey Konzentrat Shake | Wenig Zucker | Unterstützt Muskelaufbau & Regeneration | Leicht mischbar | Vegetarisch | 1kg
- Price
- €23.98
- Rating
- 4.3/5
- Reviews
- 9,350
- Age
- 12y ago
Bulk Basic Whey Protein Pulver | Vanille | 1 25 kg | 41 Portionen | Bis zu 18 g Eiweiß Portion | Zuckerarm | Schnell verdauliche Formel | Fitnessstudio Supplement Unterstützt Muskelaufbau Regeneration
- Price
- €19.03
- Rating
- 3.6/5
- Reviews
- 793
- Age
- 11mo ago
Trending
90-day click momentum
Healthy Fusion Whey Protein | 100% reines Whey Protein mit Kollagen Magnesium & Vitamin B6 | 43 g Protein + 9 4 g BCAA pro Portion | Für Muskelaufbau schnellere Regeneration | Schokolade | 1 kg
- Price
- €18.35
- Rating
- 3.8/5
- Reviews
- 52
- Age
- 3y ago
MORE Protein Milkshake Trinkschokolade 600 g Mix aus Whey Konzentrat und Casein ideal zum Muskelaufbau und -erhalt mit Laktase - made in Germany
- Price
- €29.10
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 2y ago
Optimum Nutrition Gold Standard 100% Whey Proteinpulver Geschmack French Vanilla Crème 2.28kg 76 Portionen Verpackung Kann Variieren
- Price
- €74.13
- Rating
- 4.7/5
- Reviews
- 1,254
- Age
- 17y ago
Mammut Nutrition Formel 90 Proteinpulver Schoko 3kg 4-Komponenten Whey Protein Pulver mit Sojaproteinisolat Milchprotein Eiprotein & Vitamin B6 77% Eiweiß
- Price
- €53.65
- Rating
- 4.1/5
- Reviews
- 2,253
- Age
- 19y ago
Optimum Nutrition Gold Standard 100% Whey Proteinpulver Geschmack Vanilla Ice Cream 900g 30 Portionen Verpackung Kann Variieren
- Price
- €37.45
- Rating
- 4.6/5
- Reviews
- 28,188
- Age
- 17y ago
Newest
by launch date
Body Attack 100% Whey Protein Vanilla 2 kg - Made in Germany - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten
- Price
- €51.52
- Rating
- 4.4/5
- Reviews
- 986
- Age
- 8mo ago
Bulk Basic Whey Protein Pulver | Vanille | 1 25 kg | 41 Portionen | Bis zu 18 g Eiweiß Portion | Zuckerarm | Schnell verdauliche Formel | Fitnessstudio Supplement Unterstützt Muskelaufbau Regeneration
- Price
- €19.03
- Rating
- 3.6/5
- Reviews
- 793
- Age
- 11mo ago
natural elements Whey Protein Pulver Neutral 1kg 25g Protein pro Portion ohne Süßungsmittel ohne Aromen hochdosiert in Deutschland produziert & laborgeprüft
- Price
- €33.70
- Rating
- 4.3/5
- Reviews
- 278
- Age
- 2y ago
MORE Protein Milkshake Trinkschokolade 600 g Mix aus Whey Konzentrat und Casein ideal zum Muskelaufbau und -erhalt mit Laktase - made in Germany
- Price
- €29.10
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 2y ago
Healthy Fusion Whey Protein | 100% reines Whey Protein mit Kollagen Magnesium & Vitamin B6 | 43 g Protein + 9 4 g BCAA pro Portion | Für Muskelaufbau schnellere Regeneration | Schokolade | 1 kg
- Price
- €18.35
- Rating
- 3.8/5
- Reviews
- 52
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
20 falling
Sellers
53
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
36%
Top 20: 74%
Open market
29%
- Optimum Nutrition23%
- ESN14%
- Bulk11%
- IronMaxx11%
- Body Attack6%
- betterprotein6%
Protein Pulver demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Protein Pulver search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- protein pulver3.4M/yr
- whey protein1.9M/yr
- protein1.0M/yr
- whey protein pulver610K/yr
- protein shake370K/yr
- whey421K/yr
- eiweiss protein pulver491K/yr
- eiweißpulver335K/yr
- protein powder215K/yr
- proteinpulver189K/yr
What reviews say buyers love and hate about Protein Pulver
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Yummy”
“The whey flavour good 7/10”
“Beste Protein”
“Top Quality”
“Löslichkeit perfekt”
What buyers complain about
68% of reviews“Ungenießbar”
“Geschmacklich nicht ganz neutral”
“klumpt beim Mischen - zu süß”
“Enorme Preiserhöhung”
“Wow noch nie so en schlechtes Whey Protein gekauft”
Protein Pulver return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Protein Pulver questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
