Is protein pulver profitable to sell on Amazon Germany?

The niche generates €8.9M/yr across 53 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Launch it (70/100).

How competitive is the protein pulver niche?

20 brands and 53 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in protein pulver?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.

When does demand for protein pulver peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the protein pulver niche?

Listings span €8.60–€74.24; the average listing price is €35.09 (sweet spot $15–$100). The average incumbent carries 3,681 reviews — the moat a new listing must climb.

protein pulver

Launch it

A $8.9M/yr market growing +12.5% this quarter with returns at 0.1% — clears our launch bar.

Market size

Incredible€8.9M

€8.9M/yr · 10.2M searches

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€35.09

avg listing price — sweet spot $15–$100

Price range

Great€8.60–€74.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Growth

Okay+12.5%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,681.28

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon Germany niche tracking, protein pulver is a €8.9M/yr Amazon Germany market (10.2M searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 70/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 250K–300K; avg 4,000–5,000/product
Revenue / yr: €8.8M–€10.5M; units × avg price
Launch success: —; 4 of 4 new (360d)
Conversion rate: 2.5%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 9.5%
Avg brand age: 58 months
Avg seller age: 175 days

Competition

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

29%

Optimum Nutrition23%
ESN14%
Bulk11%
IronMaxx11%
Body Attack6%
betterprotein6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 53 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ESN Designer Whey Protein Pulver Vanilla 1 kg

ESN€36.204.4★9,382 rev

IronMaxx 100% Whey Protein Pulver 500g - Vanille | Cremiger Eiweißshake mit BCAAs & EAAs | High Protein Low Carb & zuckerarm | Ideal für Muskelaufbau & Fitness

IronMaxx€14.384.2★582 rev

Optimum Nutrition Gold Standard 100% Whey Proteinpulver Geschmack Double Rich Chocolate 899g 29 Portionen Verpackung Kann Variieren

Optimum Nutrition€38.424.6★56,354 rev

Bulk€23.984.3★9,350 rev

Bulk€19.033.6★793 rev

Newest

by launch date

Body Attack 100% Whey Protein Vanilla 2 kg - Made in Germany - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten

Body Attack€51.52986 rev

8mo ago

Body Attack 100% Whey Protein - Chocolate 2 kg - Protein Pulver - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten

Body Attack€52.98706 rev

8mo ago

Body Attack 100% Whey Protein Strawberry 2 kg - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten

Body Attack€52.94375 rev

8mo ago

Bulk€19.03793 rev

11mo ago

Warrior Whey Protein Pulver 500 g 20 Portionen Proteinpulver Shake mit Whey Konzentrat Eiweißpulver für Muskelaufbau & Regeneration Low Carb Glutenfrei Erdbeer-Milchshake

Warrior€13.927,827 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt26%

“Yummy”

Geschmack13%

“The whey flavour good 7/10”

Ernährungs Gehalt11%

“Beste Protein”

Qualität insgesamt10%

“Top Quality”

Löslichkeit9%

“Löslichkeit perfekt”

Preis-Leistungs-Verhältnis6%

“Overall decent product good for the price”

Süße3%

“Delicious Strawberry stimmt”

Inhaltsstoffe – insgesamt2%

“Die Produkte von ESN sind für mich die besten”

beworben Vs Tatsächliches Produkt2%

“macht seinen Job”

Textur/Konsistenz – insgesamt1%

“nach 20 Sekunden schütteln ist es sehr smooth.”

What buyers complain about

Geschmack insgesamt18%

“Ungenießbar”

Geschmack10%

“Geschmacklich nicht ganz neutral”

Süße10%

“klumpt beim Mischen - zu süß”

Preis-Leistungs-Verhältnis7%

“Enorme Preiserhöhung”

Ernährungs Gehalt6%

“Wow noch nie so en schlechtes Whey Protein gekauft”

Löslichkeit5%

“Mühsame Löslichkeit”

Geruch4%

“Stinkt nur sehr”

Künstliche Süßstoffe3%

“Selbst billiger Vanillinzucker schmeckt mehr nach Vanille”

Qualität insgesamt2%

“Das ist garantiert kein high quality Produkt”

Textur/Konsistenz – insgesamt2%

“Konsistenz dünn”

Top return reasons

Geschmack19%

Preis-Leistungs-Verhältnis14%

Geschmack insgesamt14%

Geruch8%

Qualität insgesamt7%

Süße6%

Vegan/Biologisch6%

Auslaufsicher6%

Gesamtgröße4%

Produktzustand3%

Common questions

Is protein pulver profitable to sell on Amazon Germany?: The niche generates €8.9M/yr across 53 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Launch it (70/100).
How competitive is the protein pulver niche?: 20 brands and 53 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in protein pulver?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.
When does demand for protein pulver peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the protein pulver niche?: Listings span €8.60–€74.24; the average listing price is €35.09 (sweet spot $15–$100). The average incumbent carries 3,681 reviews — the moat a new listing must climb.

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protein pulver

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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