protein pancake
Worth a lookShows low returns (0.1%), but soft demand (-25.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great€18.41avg listing price — sweet spot $15–$100
Review moat
Great494.48avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good€2.27–€29.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€54K€54K/yr · 67K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, protein pancake is a €54K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
protein pancake market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- €46K–€55K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #617
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 65%
- Out of stock
- 4.6%
- Avg brand age
- 59 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
29
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
48%
Top 20: 97%
Open market
21%
- THE PROTEIN WORKS23%
- MORE NUTRITION17%
- Bodylab2414%
- RUF10%
- Weider8%
- IronMaxx7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.8% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.2×
Top protein pancake search terms
- protein pancakes42K/yr
- protein pancake10K/yr
- protein pancake mix4K/yr
- pancake protein3K/yr
- protein pancake pulver6K/yr
- esn pancake3K/yr
Top protein pancake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MORE Protein Pancakes and Waffle Mix Neutral 450 g ohne Zuckerzusatz für fluffig leckere high-Protein-Pancakes - made in Germany
MORE NUTRITION€19.424.0★176 rev
RUF Protein Pancakes Chocolate Chip mit herben Zartbitter Chocolate Chunks schnell zubereitet Power-Frühstück hoher Proteingehalt 1 x 150g-Beutel
RUF€2.274.3★488 rev
Weider Protein Pancake Mix Vanille 1er Pack (1x 600g) 0.6 kg
Weider€18.174.3★589 rev
Protein Works | Loaded Protein Pancakes - GOLD Innovation Premium Protein Pancake Mix High Protein Breakfast Low Sugar Low Fat Natürlich 16 Portionen 1kg
THE PROTEIN WORKS€24.034.3★2,285 rev
All Stars Pancake Mix leckerer Eiweiss-Pfannkuchen mit viel Protein unter 2g Zucker und Dinkelvollkornmehl 600 g
All Stars€18.864.3★58 rev
Newest
by launch date
Primalife Protein Pancake | High Protein Pancakes (12 x 55g) (Caramel)
primalife€23.0414 rev
IronMaxx High Protein Pancake Mix Chocolate Chip 450 g Beutel proteinreiche Backmischung für Pancakes einfache Zubereitung und gut für Sportler
IronMaxx€9.85111 rev
IronMaxx High Protein Pancake Mix Neutral 450 g Beutel proteinreiche Backmischung für Pancakes einfache Zubereitung und gut für Sportler
IronMaxx€10.82111 rev
![Go Fitness Protein Pancake - [12 x 55 gramm ] Red Velvet High Protein Snack frisch gebacken & extrem lecker - Eiweißriegel alternative mit 13g Eiweiß pro Pancake](https://m.media-amazon.com/images/I/518aT9WqSAL.jpg)
Go Fitness Protein Pancake - [12 x 55 gramm ] Red Velvet High Protein Snack frisch gebacken & extrem lecker - Eiweißriegel alternative mit 13g Eiweiß pro Pancake
GO FITNESS€25.1811 rev
PROTEIN PANCAKES | 1000g | Low carb Pfannkuchenmischung | Nur 1 7% Zucker & 1 2% Fett | Ganze 41 1g Protein p.P. | Köstlicher Geschmack | Perfekt als Frühstück & zwischendurch (Natur 1000g Dose)
POWERSTAR FOOD€29.6616 rev
Trending
90-day click momentumPrimalife Protein Pancake | High Protein Pancakes (12 x 55g) (Caramel)
primalife€23.043.7★
Protein Works | Loaded Protein Pancakes - GOLD Innovation Premium Protein Pancake Mix High Protein Breakfast Low Sugar Low Fat Milk Choc Chip 8 Portionen 500g
THE PROTEIN WORKS€13.434.3★
Go Fitness Protein Pancake - [12 x 55 gramm ] Red Velvet High Protein Snack frisch gebacken & extrem lecker - Eiweißriegel alternative mit 13g Eiweiß pro Pancake
GO FITNESS€25.184.4★
All Stars Pancake Mix leckerer Eiweiss-Pfannkuchen mit viel Protein unter 2g Zucker und Dinkelvollkornmehl 600 g
All Stars€18.864.3★
GymBeam Protein Pfannkuchen & -Waffel Mix - 500 g leckere vorgefertigte Protein-Backmischung mit Molkenkonzentrat hoher Proteingehalt gute Ballaststoffquelle (500 g Schokolade)
GymBeam€10.002.1★
What buyers say about protein pancake
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Super Pancake alternative mit Protein”
“mega lecker mit n chunky flavour drin”
“Easy Zubereitung und Top Nährwerte”
“Ist leicht zu machen”
“vor allem mit etwas süßem Aufstrich oder so.”
“Echt lecker wenn man noch Chunky flavor Vanille mit rein macht”
“Pfannkuchen”
“Top Produkt”
“Preisleistung stimmt”
What buyers complain about
“schmeckt nicht”
“Spart Zeit, Geschmack 0”
“schmeckt nicht allzu süß”
“Bleiben in der Mitte fast flüssig”
“sehr enttäuschend im Vergleich zur früheren Qualität”
“Geldverschwendung”
“Aber diese Pancakes sind so ziemlich die ekelhafteste Proteinpampe, die ich jemals gegessen habe”
“sollte NICHT die Zubereitung lt. Anleitung gemacht werden”
“Löst sich nicht ordentlich und geschmacklich katastrophal”
“Sehr intensiver typischer Geruch von Protein-geschwängerten Produkten”
Common questions
- Is protein pancake profitable to sell on Amazon Germany?
- The niche generates €54K/yr across 23 tracked products. 90-day search growth is -25.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the protein pancake niche?
- 13 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in protein pancake?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.
- When does demand for protein pancake peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.2× the quietest.
- What does it cost to enter the protein pancake niche?
- Listings span €2.27–€29.66; the average listing price is €18.41 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.