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protein milchreis

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 59Conversion 29Competition 16Returns 100Price range 60Avg price 80Brand share 0Review moat 95Quality gap 76

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great102.22

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€16.82

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€1.69–€34.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+34.8%

90-day search growth — must beat 0% to launch

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad€39K

€39K/yr · 100K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, protein milchreis is a €39K/yr Amazon Germany market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–May. Verdict: Skip it — 45/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

protein milchreis market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
€67K–€84K
units × avg price
Conversion rate
2.3%
Avg BSR
#47
Page quality
0%
Prime
89%
Sponsored
22%
Out of stock
15.8%
Avg brand age
43 months
Avg seller age
199 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • MORE NUTRITION73%
  • Dr. Oetker19%
  • All Stars6%
  • Bodylab242%

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — +34.8% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, May · busiest ÷ quietest = 3.5×

Top protein milchreis search terms

  • more milchreis30K/yr
  • more griessbrei protein21K/yr
  • protein milchreis20K/yr
  • more grießpudding9K/yr
  • more nutrition milchreis6K/yr
  • more protein milchreis4K/yr
  • more protein grießpudding3K/yr
  • milchreis protein3K/yr
  • more griesspudding2K/yr
  • more nutrition grießpudding2K/yr
All search terms

Top protein milchreis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€6K30%€12K45%€17K60%€23K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about protein milchreis

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt48%

“Schmeckt super”

Geschmack14%

“Chunky flavor”

Ernährungs Gehalt6%

“Das High Protein ist sehr lecker als Mahlzeit”

Qualität insgesamt3%

“Top Qualität”

Süße3%

“Schmeckt gut pur und nachgesüßt mit Chunky flavor”

Kochanleitung3%

“Alles was es braucht sehr schnelle Zubereitung”

Preis-Leistungs-Verhältnis2%

“Preisleistung super”

beworben Vs Tatsächliches Produkt2%

“So wie es sein soll”

Backen1%

“Bester Rice Pudding”

Gewichtsverlust1%

“Man spart Kalorien”

What buyers complain about

Geschmack insgesamt28%

“Schmeckt absolut nicht”

Textur/Konsistenz – insgesamt10%

“Wird überhaupt nicht cremig, die Konsistenz ist wie „couscous“ total körnig und quellt nicht auf.”

Süße10%

“Nur sehr süß”

Preis-Leistungs-Verhältnis10%

“Schade um das Geld”

Geschmack9%

“More Chunky Flavour Milchreis”

Löslichkeit2%

“Ich musste das Pulver leider entsorgen”

Knusprigkeit2%

“Schmeckt nicht und bleibt körnig”

Sauer2%

“peppt super säuerlich schmeckende Lebensmittel Skyr oder Quark auf.”

Künstliche Süßstoffe1%

“Mir hat das gar nicht geschmeckt, total künstlich, zu süß und von der Konsistenz eine Art Pampe”

Geruch1%

“Der Geruch und die Konsistenz sind auch nicht mein Fall”

Common questions

Is protein milchreis profitable to sell on Amazon Germany?
The niche generates €39K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.8%. Flapen's verdict: Skip it (45/100).
How competitive is the protein milchreis niche?
4 brands and 8 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in protein milchreis?
Top complaints mined from reviews: Geschmack insgesamt, Textur/Konsistenz – insgesamt, Süße. The return rate is 0.0%.
When does demand for protein milchreis peak?
Demand peaks in Jan–May; the busiest month runs 3.5× the quietest.
What does it cost to enter the protein milchreis niche?
Listings span €1.69–€34.78; the average listing price is €16.82 (sweet spot $15–$100). The average incumbent carries 102 reviews — the moat a new listing must climb.