Is protein matcha profitable to sell on Amazon Germany?

The niche generates €275K/yr across 6 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the protein matcha niche?

4 brands and 12 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in protein matcha?

Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.

What does it cost to enter the protein matcha niche?

Listings span €15.46–€38.18; the average listing price is €24.33 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.

protein matcha

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€24.33

avg listing price — sweet spot $15–$100

Price range

Incredible€15.46–€38.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great188.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Market size

Good€275K

€275K/yr · 274K searches

Growth

Okay+18.8%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon Germany niche tracking, protein matcha is a €275K/yr Amazon Germany market (274K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

protein matcha market data

Units sold / yr: 13K–15K; avg 3,000–4,000/product
Revenue / yr: €304K–€365K; units × avg price
Conversion rate: 4.1%
Avg BSR: #90
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 11.5%
Avg brand age: 38 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

MORE NUTRITION85%
IronMaxx7%
MaxiNutrition5%
Inlead4%

Demand

Weekly Amazon search volume, last 45 weeks — +18.8% search growth over the last 90 days.

Open Trend

Top protein matcha search terms

more matcha62K/yr +65.6%3.2% conv.
protein matcha30K/yr +11.0%2.3% conv.
matcha protein pulver24K/yr +1.3%2.2% conv.
more nutrition matcha16K/yr +48.6%2.6% conv.
more matcha latte44K/yr -26.7%4.3% conv.
matcha more13K/yr +30.5%3.4% conv.
matcha protein11K/yr +9.1%2.7% conv.
more iced matcha latte16K/yr -27.6%4.9% conv.
more matcha strawberry5K/yr +89.6%1.0% conv.
esn matcha7K/yr +20.1%1.1% conv.

All search terms

Top protein matcha products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MORE Protein Iced Matcha Latte 500g Matcha Grünteepulver mit wertvollen Proteinen wenig Zucker und Fett - made in Germany

MORE NUTRITION€24.084.4★503 rev

MORE Protein Iced Matcha Latte 650g Matcha Grünteepulver mit wertvollen Proteinen wenig Zucker und Fett - made in Germany

MORE NUTRITION€38.184.4★503 rev

MORE Protein Iced Matcha Latte 500g Vanilla Crumble Matcha Grünteepulver mit wertvollen Proteinen wenig Zucker und Fett - made in Germany

MORE NUTRITION€29.244.3★58 rev

IronMaxx Iced Matcha Latte 400g Beutel | Proteinreicher Matcha-Drink mit grünem Tee | Ohne Zuckerzusatz | Kalt genießen

IronMaxx€19.773.8★35 rev

MaxiNutrition MaxMatcha Matcha Latte Classic 300g 22g Protein Weniger Süß

MaxiNutrition€15.464.9★24 rev

Newest

by launch date

MaxiNutrition MaxMatcha Matcha Latte Classic 300g 22g Protein Weniger Süß

MaxiNutrition€15.4624 rev

3mo ago

MORE Protein Iced Matcha Latte 650g Matcha Grünteepulver mit wertvollen Proteinen wenig Zucker und Fett - made in Germany

MORE NUTRITION€38.18503 rev

5mo ago

INLEAD - Protein Iced Matcha | 21g Protein pro Portion mit echtem Matcha | Cremig löslicher Proteinshake ohne Zuckerzusatz | Ideal für Alltag & Sport | Proteinpulver - 300g

Inlead€19.2410 rev

5mo ago

MORE Protein Iced Matcha Latte 500g Vanilla Crumble Matcha Grünteepulver mit wertvollen Proteinen wenig Zucker und Fett - made in Germany

MORE NUTRITION€29.2458 rev

9mo ago

IronMaxx Iced Matcha Latte 400g Beutel | Proteinreicher Matcha-Drink mit grünem Tee | Ohne Zuckerzusatz | Kalt genießen

IronMaxx€19.7735 rev

10mo ago

What buyers say about protein matcha

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt41%

“Bester Shake”

Geschmack15%

“Mega lecker, super Geschmack”

Ernährungs Gehalt10%

“Bester Protein-Shake”

Löslichkeit6%

“Das Pulver löst sich bei mir problemlos im Shaker auf”

Süße4%

“Sehr lecker und angenehm süß”

Mischung/Verhältnis4%

“Erdbeeren ganz gut”

Preis-Leistungs-Verhältnis2%

“DEUTLICH günstiger als im Einzelhandel”

Qualität insgesamt1%

“Die Qualität scheint wirklich gut zu sein, denn das Aroma ist angenehm, vollmundig und wenn möchtest kannst du zusätzlich Matcha hinzufügen”

Weiches Gefühl1%

“soooo cremig”

Koffeingehalt1%

“- Mit wenig Koffein pro Portion gibt er einen schönen, sanften Energy-Kick ohne Herzrasen”

What buyers complain about

Geschmack insgesamt30%

“schmeckt nicht”

Süße9%

“Nicht ganz so süß wie bei anderen”

Geschmack8%

“Dünnflüssig, kaum Geschmack und zu teuer”

Preis-Leistungs-Verhältnis5%

“teuer”

Produktzustand3%

“artikel ist geöffnet und benutzt angekommen”

Verdünnt/wässrig2%

“Dünnflüssig”

Farbe2%

“Beim Umfüllen der erhaltenen Tüte in eine leere Dose ist jedoch sofort der Farbunterschied aufgefallen”

Textur/Konsistenz – insgesamt2%

“Konsistenz schlammig”

Haftung/Klebrigkeit1%

“Ist abgegangen und klebt an dem anderen”

Künstliche Süßstoffe1%

“Leider auch hier die Süßungsmittel Acesulfam K und Sucralose, ich empfehle jedem sich zu informieren welche Auswirkungen das auf den Darm haben kann”

Top return reasons

Geschmack insgesamt33%

beworben Vs Tatsächliches Produkt17%

Geschmack17%

Geruch8%

Süße8%

Funktionalität insgesamt8%

Produktzustand8%

Common questions

Is protein matcha profitable to sell on Amazon Germany?: The niche generates €275K/yr across 6 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the protein matcha niche?: 4 brands and 12 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in protein matcha?: Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.
What does it cost to enter the protein matcha niche?: Listings span €15.46–€38.18; the average listing price is €24.33 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.