Skip to content
51

protein kapseln

Worth a look

Shows low returns (0.1%), but soft demand (-18.6% this quarter) keeps it on the watch list.

Market size 52Growth 16Conversion 62Competition 18Returns 100Price range 67Avg price 86Brand share 44Review moat 60Quality gap 65

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€19.44

avg listing price — sweet spot $15–$100

Price range

Good€3.79–€37.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,094.18

avg incumbent reviews — the moat a new listing must climb

Market size

Good€322K

€322K/yr · 302K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-18.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, protein kapseln is a €322K/yr Amazon Germany market (302K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun. Verdict: Worth a look — 51/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

protein kapseln market data

Units sold / yr
15K–20K
avg 1,500–2,000/product
Revenue / yr
€292K–€389K
units × avg price
Conversion rate
5.5%
Avg BSR
#35
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
66 months
Avg seller age
184 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

27

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

15%

  • everydays44%
  • BÄRBEL DREXEL10%
  • POWERSTAR FOOD10%
  • NATURTREU8%
  • natural elements7%
  • Doppelherz6%
  • Open — no brand owns it (4 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.0×

Top protein kapseln search terms

  • protein kapseln40K/yr
  • protein tabletten27K/yr
  • smap protein12K/yr
  • smap aminosäuren18K/yr
  • eiweiß tabletten hochdosiert18K/yr
  • smap13K/yr
  • smart protein63K/yr
  • eiweiß tabletten19K/yr
  • protein tabletten hochdosiert9K/yr
  • protein kapseln hochdosiert10K/yr
All search terms

Top protein kapseln products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€48K30%€97K45%€145K60%€193K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about protein kapseln

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Produkt”

Preis-Leistungs-Verhältnis12%

“Super Produkt, Preis/Leistung top”

Ernährungs Gehalt10%

“Protein”

beworben Vs Tatsächliches Produkt8%

“Hält was es verspricht”

Einfaches Kauen/Schlucken4%

“Sind gut zu schlucken”

Inhaltsstoffe – insgesamt4%

“POV Chemikerin: Gutes Produkt”

Dosierung3%

“nicht so grosse tabletten”

Linderung von Muskelschmerzen3%

“Muskelaufbauhelfer”

Stärke2%

“Inhaltlich solide”

Geschmack insgesamt2%

“geschmacksneutral und einfach einzunehmen”

What buyers complain about

Einfaches Kauen/Schlucken11%

“Schwer schluckbar”

Dosierung9%

“niedrig dosiert”

Geruch9%

“stinken nach Fisch”

Gesamtgröße6%

“die Tabletten sind groß”

Ernährungs Gehalt5%

“Kaum Proteine enthalten”

Benutzerfreundlichkeit4%

“unmöglich einzunehmen”

Qualität insgesamt4%

“Sehr schlechte Qualität”

Haltbarkeit3%

“sie fallen auseinander”

Reguliert die Verdauung3%

“Leider Verdauungsstörungen”

Funktionalität insgesamt3%

“Wirkungslos”

Top return reasons

Haltbarkeit100%

Common questions

Is protein kapseln profitable to sell on Amazon Germany?
The niche generates €322K/yr across 11 tracked products. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the protein kapseln niche?
10 brands and 27 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in protein kapseln?
Top complaints mined from reviews: Einfaches Kauen/Schlucken, Dosierung, Geruch. The return rate is 0.1%.
When does demand for protein kapseln peak?
Demand peaks in Jun; the busiest month runs 2.0× the quietest.
What does it cost to enter the protein kapseln niche?
Listings span €3.79–€37.59; the average listing price is €19.44 (sweet spot $15–$100). The average incumbent carries 1,094 reviews — the moat a new listing must climb.