protein kaffee
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+144.4%90-day search growth — must beat 0% to launch
Avg price
Incredible€26.98avg listing price — sweet spot $15–$100
Review moat
Great266.6avg incumbent reviews — the moat a new listing must climb
Price range
Great€8.92–€38.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good€280K€280K/yr · 454K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, protein kaffee is a €280K/yr Amazon Germany market (454K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–May–Jun. Verdict: Worth a look — 70/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
protein kaffee market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- €270K–€337K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 91%
- Out of stock
- 14.3%
- Avg brand age
- 58 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
36
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
17%
- MaxiNutrition25%
- MORE NUTRITION22%
- ESN17%
- Body Attack10%
- Nutri +5%
- Mammut Nutrition4%
- Open — no brand owns it (10 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +144.4% search growth over the last 90 days.Peak months: Jan, Feb, May, Jun · busiest ÷ quietest = 5.2×
Top protein kaffee search terms
- protein iced coffee85K/yr
- protein kaffee143K/yr
- protein coffee51K/yr
- protein eiskaffee38K/yr
- iced coffee protein pulver29K/yr
- protein pulver kaffee21K/yr
- ice coffee protein11K/yr
- eiskaffee proteinpulver11K/yr
- protein eiskaffee ohne zucker7K/yr
- protein pulver iced coffee7K/yr
Top protein kaffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ESN Flexpresso Protein Coffee Coffee 908 g Cremiger Protein-Kaffee mit bis zu 22 g Protein pro Portion - made in Germany (Verpackung kann variieren)
ESN€38.044.4★2,312 rev
MaxiNutrition MaxPresso Coffee Classic 300g Protein Kaffee Whey Coffee Pulver 21g Eiweiß pro Portion Zuckerfrei & fettarm Warm & kalt genießbar
MaxiNutrition€11.924.2★251 rev
MaxiNutrition MaxPresso White Chocolate Mocha 300g Protein Kaffee Whey Coffee Pulver 21g Eiweiß pro Portion Zuckerfrei & fettarm Warm & kalt genießbar
MaxiNutrition€11.904.5★151 rev
MaxiNutrition MaxPresso Caramel 300g Protein Kaffee Whey Coffee Pulver 21g Eiweiß pro Portion Zuckerfrei & fettarm Warm & kalt genießbar
MaxiNutrition€11.884.2★258 rev
MORE Protein Iced Coffee 650g Vanilla Chocolate Chip Cookie Eiskaffee mit wertvollen Proteinen wenig Zucker und Fett - made in Germany
MORE NUTRITION€38.174.5★735 rev
Newest
by launch dateMORE Protein Iced Coffee 650g Vanilla Chocolate Chip Cookie Eiskaffee mit wertvollen Proteinen wenig Zucker und Fett - made in Germany
MORE NUTRITION€38.17735 rev
MORE Protein Iced Coffee 650g Dark Chocolate Cookie Crumble Eiskaffee mit wertvollen Proteinen wenig Zucker und Fett - made in Germany
MORE NUTRITION€36.97138 rev
Body Attack Protein Iced Coffee Chocolate 900 g - Whey Protein Pulver mit Kaffee Extrakt - Erfrischender Proteinshake mit Instantkaffee und Kakao - Mit Koffein Made in Germany
Body Attack€33.2246 rev
Body Attack Protein Iced Coffee White Chocolate 900 g - Whey Protein Pulver mit Kaffee Extrakt - Erfrischender Proteinshake mit Instantkaffee - Mit Koffein Made in Germany
Body Attack€32.7335 rev
Body Attack Protein Iced Coffee Vanilla Caramel Latte 900 g - Whey Protein Pulver mit Kaffee Extrakt - Erfrischender Proteinshake mit Instantkaffee und Kakao - Mit Koffein Made in Germany
Body Attack€33.0313 rev
Trending
90-day click momentumMORE Protein Iced Coffee 650g Dark Chocolate Cookie Crumble Eiskaffee mit wertvollen Proteinen wenig Zucker und Fett - made in Germany
MORE NUTRITION€36.974.5★
MORE Protein Iced Coffee 650g Vanilla Chocolate Chip Cookie Eiskaffee mit wertvollen Proteinen wenig Zucker und Fett - made in Germany
MORE NUTRITION€38.174.5★
Body Attack Protein Iced Coffee White Chocolate 900 g - Whey Protein Pulver mit Kaffee Extrakt - Erfrischender Proteinshake mit Instantkaffee - Mit Koffein Made in Germany
Body Attack€32.734.4★
ESN Flexpresso Protein Coffee Taster Box 5 x 30g Proteinpulver mit Kaffee Protein-Kaffee mit bis zu 22g Eiweiß je Portion - made in Germany
ESN€8.924.4★
Body Attack Protein Iced Coffee Chocolate 900 g - Whey Protein Pulver mit Kaffee Extrakt - Erfrischender Proteinshake mit Instantkaffee und Kakao - Mit Koffein Made in Germany
Body Attack€33.224.4★
What buyers say about protein kaffee
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy”
“Super Whey toller Kaffee Geschmack”
“Beste Protein eiskafees”
“Im Wechsel mit anderen Shakes eine gute Mischung”
“auch die Karamell-Note, die dem Ganzen eine angenehme Süße gibt”
“Zusammensetzung für den Preis okay”
“Produkt OK”
“Absolutes Favorite Whey für alle coffee Junkies”
“auch Konsistenz.”
“Inhalte super”
What buyers complain about
“Endlich mal ein Protein Kaffee der nicht so übermäßig süß ist”
“Schmeckt nach Stevia”
“Schlechter Geschmack und Mundgefühl”
“Schade um das Geld”
“Pulver löst sich nicht auf”
“schlecht nach Süßungsmitteln”
“Leider vertrage ich dieses vegane Protein Pulver nicht”
“Jedoch fehlt den Pulvern von DM das gute „Mundgefühl“, also die Cremigkeit.”
“Löst sich nicht auf”
“Schmeckt und riecht im Vergleich zu anderen leider irgendwie ranzig”
Top return reasons
Common questions
- Is protein kaffee profitable to sell on Amazon Germany?
- The niche generates €280K/yr across 35 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +144.4%. Flapen's verdict: Worth a look (70/100).
- How competitive is the protein kaffee niche?
- 16 brands and 36 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in protein kaffee?
- Top complaints mined from reviews: Süße, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
- When does demand for protein kaffee peak?
- Demand peaks in Jan–Feb–May–Jun; the busiest month runs 5.2× the quietest.
- What does it cost to enter the protein kaffee niche?
- Listings span €8.92–€38.73; the average listing price is €26.98 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.