Protein Kaffee
PassProtein Kaffee scores 70 out of 100, a Pass. Shoppers spend an estimated $280K a year here, search demand grew +144.4% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 2,966 Drogerie & Körperpflege niches · +21 vs the category median of 4970
- Market size
- €280K/yr454K searches / yr
- 90-day growth
- +144.4%search demand this quarter
- Competition
- 43%top-5 click share · 16 brands · 36 sellers
Flapen Score
Protein Kaffee against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Protein Kaffee is stronger. Inside it, weaker.
Market
The Protein Kaffee market on Amazon at a glance
Shoppers on Amazon Germany searched for Protein Kaffee 454K times last year and spent an estimated €280K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–May–Jun. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +144.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €280K a year.
- Searches, last 12 months
- 454K
- Growth, 90 days vs prior 90
- +144.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- €280Ka year
- Peak month
- January5.2× the quietest month
- Top search term
- protein iced coffee85K searches a year
02 · Price
A sale here is worth €26.98.
Listings sell for €26.98 on average, from €8.92 to €38.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €26.98 that is €7K to €13K a year per listing.
- Average price
- €26.98inside the $15 to $100 sweet spot
- Price range
- €8.92–€38.73
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €7K–€13K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #51 within Nahrungsergänzung. It carries 267 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 91%
- Out of stock, average day
- 14.3%
- Average rank
- #51in Nahrungsergänzung
- Average rating
- 4.26 starsAmazon Germany average 4.37 stars
- Average reviews
- 267per listing
- Listings tracked
- 35
04 · Newcomers
6 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Protein Kaffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
36
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
17%
- Brand 125%
- Brand 222%
- Brand 317%
- Brand 410%
- Brand 55%
- Brand 64%
- Open — no brand owns it (10 brands, 17%)
Demand
Protein Kaffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, May, Jun · busiest ÷ quietest = 5.2×
Search terms
Top Protein Kaffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein iced coffee85K/yr
- protein kaffee143K/yr
- protein coffee51K/yr
- protein eiskaffee38K/yr
- iced coffee protein pulver29K/yr
- protein pulver kaffee21K/yr
- ice coffee protein11K/yr
- eiskaffee proteinpulver11K/yr
- protein eiskaffee ohne zucker7K/yr
- protein pulver iced coffee7K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Kaffee
We read the reviews and the return reasons for every product selling here.
“Endlich mal ein Protein Kaffee der nicht so übermäßig süß ist”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Protein Kaffee questions
Answered from the same tracked data.