Skip to content

Protein Drink

Protein Drink shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 49

Market size 14Growth 26Conversion 29Competition 67Returns 100Price range 77Avg price 95Brand share 66Review moat 88Quality gap 73
This niche Category average · 2,966 niches

Is Protein Drink profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Protein Drink is a €55K/yr Amazon Germany market (102K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 56/100.

Protein Drink: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.4% over the last 90 days and 2.3% of searches end in a purchase.

€55K

revenue / yr

Units sold / yr4K
Search volume / yr+0.4%102K
Conversion rate2.3%
Avg price€23.29

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers18 · 38
Top-5 product click share45%
Open market34%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement61%
New entrants (1y)12· 7 succeeded
Avg rating4.3★
Avg reviews236

Top Protein Drink products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€7K€9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

38

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

27%

  • Alpro26%
  • mucki14%
  • Vilgain11%
  • Mammut Nutrition8%
  • Body Attack7%
  • Chiefs7%

Protein Drink demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume102KCVR2.3%Products38Brands18Top 5 Brands66%OOS Rate0.0%Rating4.3★Reviews236Avg BSR#38
3K2KSpike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26

Top Protein Drink search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • protein drink37K/yr
  • protein drink fertig14K/yr
  • yopro protein drink9K/yr
  • protein getränk6K/yr
  • protein drinks fertig2K/yr
  • alpro protein7K/yr
  • protein drinks4K/yr
  • protein shake fertigdrink4K/yr
  • fertig proteinshake4K/yr
  • proteindrink3K/yr

What reviews say buyers love and hate about Protein Drink

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Geschmack insgesamt32%

Schmeckt

Geschmack15%

Chocolate und Vanilla sind sichere Klassiker und genau das mag ich daran

Ernährungs Gehalt14%

Clear Protein

Süße4%

Ein bisschen süß

Textur/Konsistenz – insgesamt3%

Cremig

What buyers complain about

62% of reviews
Geschmack insgesamt23%

Schmeckt überhaupt nicht

Preis-Leistungs-Verhältnis12%

Schade um's Geld

Süße8%

zu süß

Künstliche Süßstoffe7%

der gefürchtete künstliche Beigeschmack von Süßstoff oder Protein fehlt hier komplett.

Geschmack5%

Geschmack 0/10

Protein Drink return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ernährungs Gehalt
25%
2Geschmack insgesamt
20%
3Süße
16%
4Funktionalität insgesamt
9%
5Inhaltsstoffe – insgesamt
9%

Common Protein Drink questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Drink 56/100 on Amazon Germany — Worth a look. The niche generates €55K/yr across 38 tracked products. 7 of 12 products launched in the last 360 days are still selling. Search demand moved +0.4% over the last 90 days.
Protein Drink buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße, the themes mined from the niche's reviews. Its return rate is 0.1%.