Is protein drink profitable to sell on Amazon Germany?

The niche generates €55K/yr across 38 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the protein drink niche?

18 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in protein drink?

Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.

What does it cost to enter the protein drink niche?

Listings span €1.57–€60.72; the average listing price is €23.29 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.

protein drink

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€23.29

avg listing price — sweet spot $15–$100

Review moat

Great236.08

avg incumbent reviews — the moat a new listing must climb

Price range

Great€1.57–€60.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Market size

Bad€55K

€55K/yr · 102K searches

According to Flapen's Amazon Germany niche tracking, protein drink is a €55K/yr Amazon Germany market (102K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

protein drink market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €70K–€93K; units × avg price
Conversion rate: 2.3%
Avg BSR: #38
Page quality: 0%
Prime: 76%
Sponsored: 61%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

27%

Alpro26%
mucki14%
Vilgain11%
Mammut Nutrition8%
Body Attack7%
Chiefs7%

Demand

Weekly Amazon search volume, last 32 weeks — +0.4% search growth over the last 90 days.

Open Trend

Top protein drink search terms

protein drink37K/yr +8.6%1.3% conv.
protein drink fertig14K/yr -10.1%1.9% conv.
yopro protein drink9K/yr -27.0%0.6% conv.
protein getränk6K/yr -7.4%0.5% conv.
protein drinks fertig2K/yr +228.8%0.3% conv.
alpro protein7K/yr -18.9%3.4% conv.
protein drinks4K/yr +0.3%0.9% conv.
protein shake fertigdrink4K/yr -14.2%1.4% conv.
fertig proteinshake4K/yr +7.7%0.7% conv.
proteindrink3K/yr +2.6%1.7% conv.

All search terms

Top protein drink products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alpro Proteindrink Soja Schokolade 8x1L | 100% pflanzlich | laktosefrei | zuckerarm | reich an pflanzlichem Protein

Alpro€15.584.6★1,450 rev

mucki PROTEIN DRINK VANILLE Protein-Drink Fertig mit 40g Protein Zero Fat Trinkmahlzeit für Muskelaufbau & bewusste Ernährung 12 x 500 ml Vorratspack

mucki€37.614.4★12 rev

Mammut Nutrition Protein Shake RTD 6 x 500ml Chocolate 40g Protein pro Flasche Trinkfertige Eiweißshakes Laktosefrei wenig Fett ohne Zuckerzusatz Ideal für unterwegs

Mammut Nutrition€14.424.7★31 rev

Alpro Proteindrink Natur 100 Prozent pflanzlich laktosefrei zuckerarm und reich an pflanzlichem Protein 8 x 1L

Alpro€32.854.4★571 rev

Vilgain Protein Milkshake 33g Eiweiß pro Portion Laktosearm Fertiger Milchproteinshake Hochwertige Zutaten Ohne Künstliche Zusätze Mit Stevia Gesüßt (12x330ml Kokosnuss)

Vilgain€22.264.8★25 rev

Newest

by launch date

Best Body Nutrition Protein Shake RTD 6 x 500ml Vanilla Vibes 39g Protein pro Flasche Trinkfertige Eiweißshakes wenig Fett ohne Zuckerzusatz Ideal für unterwegs

Best Body Nutrition€14.885 rev

5mo ago

Best Body Nutrition Protein Shake RTD 6 x 500ml Chocolate Crush 40g Protein pro Flasche Trinkfertige Eiweißshakes wenig Fett ohne Zuckerzusatz Ideal für unterwegs

Best Body Nutrition€14.875 rev

5mo ago

Mammut Nutrition Protein Shake RTD 6 x 500ml Chocolate 40g Protein pro Flasche Trinkfertige Eiweißshakes Laktosefrei wenig Fett ohne Zuckerzusatz Ideal für unterwegs

Mammut Nutrition€14.4231 rev

6mo ago

Body Attack High Protein Shake Schokolade 12 x 500 ml

Body Attack€42.505 rev

6mo ago

mucki PROTEIN DRINK VANILLE Protein-Drink Fertig mit 40g Protein Zero Fat Trinkmahlzeit für Muskelaufbau & bewusste Ernährung 12 x 500 ml Vorratspack

mucki€37.6112 rev

10mo ago

What buyers say about protein drink

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt32%

“Schmeckt”

Geschmack15%

“Chocolate und Vanilla sind sichere Klassiker und genau das mag ich daran”

Ernährungs Gehalt14%

“Clear Protein”

Süße4%

“Ein bisschen süß”

Textur/Konsistenz – insgesamt3%

“Cremig”

Qualität insgesamt3%

“Bestes Produkt”

Weiches Gefühl2%

“also schön cremig”

Vegan/Biologisch2%

“Alles vegan”

Benutzerfreundlichkeit2%

“Praktisch ist außerdem die Verpackung – einfach schütteln, öffnen, trinken, ganz ohne Shaker oder Pulvermischen”

Preis-Leistungs-Verhältnis1%

“der Preis sehr fair”

What buyers complain about

Geschmack insgesamt23%

“Schmeckt überhaupt nicht”

Preis-Leistungs-Verhältnis12%

“Schade um's Geld”

Süße8%

“zu süß”

Künstliche Süßstoffe7%

“der gefürchtete künstliche Beigeschmack von Süßstoff oder Protein fehlt hier komplett.”

Geschmack5%

“Geschmack 0/10”

Ernährungs Gehalt3%

“ich finde dass high protein drinks oft nicht so gut schmecken.”

Textur/Konsistenz – insgesamt3%

“Die Konsistenz könnte cremiger sein”

Zufriedenheit/Vergnügen1%

“Nicht zufrieden”

Geruch1%

“wirkt das Aroma nicht komplett natürlich,”

Allergien1%

“viele Lebensmittel Allergien / Laktose Intoleranz & Süssstoffallergie”

Top return reasons

Ernährungs Gehalt25%

Geschmack insgesamt20%

Süße16%

Funktionalität insgesamt9%

Inhaltsstoffe – insgesamt9%

Zertifizierungen5%

Materialqualität5%

beworben Vs Tatsächliches Produkt5%

Geruch5%

Künstliche Süßstoffe2%

Common questions

Is protein drink profitable to sell on Amazon Germany?: The niche generates €55K/yr across 38 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the protein drink niche?: 18 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in protein drink?: Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
What does it cost to enter the protein drink niche?: Listings span €1.57–€60.72; the average listing price is €23.29 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.