Skip to content

Protein Creme

Fail

Demand is soft, at -35.0% this quarter, so Protein Creme is a Fail.

Flapen Score
45
45 / 100
Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49
Market size
€118K/yr210K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
63%top-5 click share · 10 brands · 19 sellers

Flapen Score

Protein Creme against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Protein Creme is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Creme market on Amazon at a glance

Shoppers on Amazon Germany searched for Protein Creme 210K times last year and spent an estimated €118K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €118K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
5.1%
Market size, estimated
€118Ka year
Top search term
ahead creme50K searches a year

02 · Price

A sale here is worth €11.03.

Listings sell for €11.03 on average, from €2.50 to €27.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €11.03 that is €3K to €6K a year per listing.

Average price
€11.03under the $15 to $100 sweet spot
Price range
€2.50–€27.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #18 within Nahrungsergänzung. It carries 651 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
72%
Out of stock, average day
11.4%
Average rank
#18in Nahrungsergänzung
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
651per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Protein Creme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

19

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

7%

  • Brand 133%
  • Brand 227%
  • Brand 316%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Protein Creme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Protein Creme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ahead creme50K/yr
  • protein creme42K/yr
  • protein aufstrich11K/yr
  • ahead crazy hazel19K/yr
  • protein creme ohne zucker12K/yr
  • protein nutella8K/yr
  • protein cream7K/yr
  • ahead nusscreme6K/yr
  • ahead schokocreme6K/yr
  • ahead aufstrich6K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Creme

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Geschmack insgesamt”
17%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt nicht”
A buyer, on “Geschmack insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Protein Creme questions

Answered from the same tracked data.