protein creme
Skip itSoft demand (-35.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good651.39avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Good€2.50–€27.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.03avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay€118K€118K/yr · 210K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-35.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, protein creme is a €118K/yr Amazon Germany market (210K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
protein creme market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- €110K–€138K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 72%
- Out of stock
- 11.4%
- Avg brand age
- 54 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
19
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
7%
- ahead33%
- MaxiNutrition27%
- feel fit16%
- IronMaxx9%
- All Stars6%
- Naughty Nuts3%
- Open — no brand owns it (4 brands, 7%)
Demand
Weekly Amazon search volume, last 39 weeks — -35.0% search growth over the last 90 days.Top protein creme search terms
- ahead creme50K/yr
- protein creme42K/yr
- protein aufstrich11K/yr
- ahead crazy hazel19K/yr
- protein creme ohne zucker12K/yr
- protein nutella8K/yr
- protein cream7K/yr
- ahead nusscreme6K/yr
- ahead schokocreme6K/yr
- ahead aufstrich6K/yr
Top protein creme products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MaxiNutrition Protein Cream Haselnuss-Nougat 200g im Glas Schokoladenaufstrich mit 21% Protein- und 24% Haselnussanteil mit nur 7 7 Gramm Zucker (80% weniger als herkömmliche Streichcremes)
MaxiNutrition€3.734.3★759 rev
ahead CRAZY HAZEL | 6 x 200g Haselnusscreme ohne Zuckerzusatz | Super leckerer Schokoaufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch | Zuckerarmer Brotaufstrich Schokocreme
ahead€27.054.4★438 rev
Feel FIT Protein Nut Kakao-Haselnuss-Aufstrich ohne Zuckerzusatz ohne Palmöl Proteincreme 19% 200g
feel fit€4.534.3★885 rev
ahead Crunchy Crazy Nusscreme Probierpaket | 3 x 200g Haselnusscreme & Pistaziencreme ohne Zuckerzusatz | Aufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch
ahead€18.664.2★37 rev
ahead Crazy Nuss Creme Mix | 6 x 200g Haselnusscreme & Pistaziencreme ohne Zuckerzusatz | Aufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch | Zuckerarmer Brotaufstrich
ahead€27.304.4★87 rev
Newest
by launch dateahead Crunchy Crazy Nusscreme Probierpaket | 3 x 200g Haselnusscreme & Pistaziencreme ohne Zuckerzusatz | Aufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch
ahead€18.6637 rev
Feel FIT Protein Milky Nut Milch-Haselnuss-Aufstrich ohne Zuckerzusatz ohne Palmöl keto & low carb Proteincreme 24% Eiweiß 200g
feel fit€5.04885 rev
IronMaxx Protein Creme - Pistazien Creme 200g Glas | Proteinreicher Brotaufstrich mit Pistazien | Ohne Zuckerzusatz | Cremige Konsistenz & ideal für Fitnessbewusste
IronMaxx€6.90103 rev
GO ON - Protein Creme Kokos-Mandel 6x180g 21% Protein Aufstrich Zuckerfrei Kokoscreme Aufstrich Fitness Lebensmittel Ohne Palmöl
GO ON!€25.0833 rev
ahead WHITE CRAZY HAZEL | 3 x 350g Haselnusscreme ohne Zuckerzusatz | Super leckerer Schokoaufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch | Zuckerarmer Brotaufstrich
ahead€23.7251 rev
Trending
90-day click momentum
ALL STARS Protein Cream White Chocolate (330 g) Der cremig leckere Protein Aufstrich ohne Zuckerzusatz & ohne Palmöl 20% Whey Protein High Protein Creme Vegetarisch
All Stars€8.684.2★
Feel FIT Protein Milky Nut Milch-Haselnuss-Aufstrich ohne Zuckerzusatz ohne Palmöl keto & low carb Proteincreme 24% Eiweiß 200g
feel fit€5.044.3★
GymBeam MoiMüv Proteinaufstrich Köstliche Protein-Creme ohne Zuckerzusatz glutenfrei als Alternative zu Schokoladenaufstrich ideal für Snacks Pfannkuchen und Desserts (400 g Dreamy Hazelnut)
GymBeam€8.204.1★
IronMaxx Protein Creme - Pistazien Creme 200g Glas | Proteinreicher Brotaufstrich mit Pistazien | Ohne Zuckerzusatz | Cremige Konsistenz & ideal für Fitnessbewusste
IronMaxx€6.904.5★
ahead Crunchy Crazy Nusscreme Probierpaket | 3 x 200g Haselnusscreme & Pistaziencreme ohne Zuckerzusatz | Aufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch
ahead€18.664.2★
What buyers say about protein creme
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt super”
“Super Geschmack”
“Beste zuckerfreie Marmelade”
“Protein cream”
“Super Produkt”
“aber eine feine Konsistenz”
“Lecker und gesund (ich glaube so)”
“ein super Produkt für einen fairen Preis”
“natürlicher als manch so andere Marmeladen mit Zucker”
“Entspricht den Erwartungen”
What buyers complain about
“Schmeckt nicht”
“der Geschmack schmeckte nach Karamell”
“Recht teuer”
“Es schmeckt weniger Süß”
“Konsistenz noch nicht perfekt”
“ungesund”
“etwas flüssig”
“Extrem verklumpt, Öl oben Rest unten”
“Als ob die Süßstoff nicht richtig gut gemahlen”
“irreführend”
Top return reasons
Common questions
- Is protein creme profitable to sell on Amazon Germany?
- The niche generates €118K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the protein creme niche?
- 10 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in protein creme?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- What does it cost to enter the protein creme niche?
- Listings span €2.50–€27.30; the average listing price is €11.03 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.