Is Protein Chips profitable to sell on Amazon Germany?

Flapen scores Protein Chips 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €92K a year across 19 tracked products. 0 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew +1.8% in the last 90 days.

How competitive is the Protein Chips niche on Amazon Germany?

9 brands and 18 sellers compete in Protein Chips on Amazon Germany. The top 5 Protein Chips products take 61% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Protein Chips?

Protein Chips buyers on Amazon Germany complain most about Geschmack insgesamt, Salzgehalt, and Geschmack. An estimated 0.0% of orders come back.

When does demand for Protein Chips peak?

Search demand for Protein Chips on Amazon Germany peaks in Jan–Feb, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Protein Chips niche?

Protein Chips sells for €12.50 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.76 to €26.68. The average product has 166 reviews, the count a new listing must catch up to.

Protein Chips

Fail

The top 5 brands take 94% of clicks, so Protein Chips is a Fail.

Flapen Score: 46
46 / 100Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size: €92K/yr234K searches / yr
90-day growth: +1.8%search demand this quarter
Competition: 61%top-5 click share · 9 brands · 18 sellers

Flapen Score

Protein Chips against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Protein Chips is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Protein Chips market on Amazon at a glance

Shoppers on Amazon Germany searched for Protein Chips 234K times last year and spent an estimated €92K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €92K a year.

Searches, last 12 months: 234K
Growth, 90 days vs prior 90: +1.8%
Conversion, latest week: 3.1%
Market size, estimated: €92Ka year
Peak month: February1.7× the quietest month
Top search term: protein chips129K searches a year

02 · Price

A sale here is worth €12.50.

Listings sell for €12.50 on average, from €1.76 to €26.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €12.50 that is €3K to €6K a year per listing.

Average price: €12.50under the $15 to $100 sweet spot
Price range: €1.76–€26.68
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€6K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #65 within Nahrungsergänzung. It carries 166 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 89%
Out of stock, average day: 24.6%
Average rank: #65in Nahrungsergänzung
Average rating: 4.28 starsAmazon Germany average 4.37 stars
Average reviews: 166per listing
Listings tracked: 19

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 0Amazon's first-year sales bar
Average brand age: 49 months

Products

Top Protein Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Brand 144%
Brand 232%
Brand 37%
Brand 47%
Brand 53%
Brand 62%
Open — no brand owns it (3 brands, 4%)

Demand

Protein Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Protein Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

protein chips129K/yr -0.9%2.5% conv.
protein chips wenig kalorien6K/yr +309.7%2.4% conv.
high protein chips12K/yr -14.2%2.8% conv.
kalorienarme chips10K/yr -13.9%0.7% conv.
gesunde chips9K/yr -23.0%1.0% conv.
protein flips6K/yr +45.1%1.6% conv.
low calorie chips6K/yr +31.0%0.5% conv.
low carb chips8K/yr -26.2%1.5% conv.
protein puffs6K/yr +44.0%1.0% conv.
proteinchips5K/yr +62.2%3.6% conv.

Reviews and returns

What reviews say buyers love and hate about Protein Chips

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Geschmack insgesamt”

31%of negative reviews mention “Geschmack insgesamt”

<0.1%of orders come back, a rate Amazon rounds to zero

“Schmeckt überhaupt nicht”

A buyer, on “Geschmack insgesamt”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Protein Chips questions

Answered from the same tracked data.

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