Is protein chips profitable to sell on Amazon Germany?

The niche generates €92K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (46/100).

How competitive is the protein chips niche?

9 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in protein chips?

Top complaints mined from reviews: Geschmack insgesamt, Salzgehalt, Geschmack. The return rate is 0.0%.

When does demand for protein chips peak?

Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the protein chips niche?

Listings span €1.76–€26.68; the average listing price is €12.50 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.

protein chips

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great166.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.50

avg listing price — sweet spot $15–$100

Price range

Okay€1.76–€26.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Market size

Bad€92K

€92K/yr · 234K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, protein chips is a €92K/yr Amazon Germany market (234K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

protein chips market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €188K–€250K; units × avg price
Conversion rate: 3.1%
Avg BSR: #65
Page quality: 0%
Prime: 89%
Sponsored: 84%
Out of stock: 24.6%
Avg brand age: 49 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

IronMaxx44%
Supplify32%
ahead7%
Inlead7%
GO FITNESS3%
Layenberger2%
Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Open Trend

Top protein chips search terms

protein chips129K/yr -0.9%2.5% conv.
protein chips wenig kalorien6K/yr +309.7%2.4% conv.
high protein chips12K/yr -14.2%2.8% conv.
kalorienarme chips10K/yr -13.9%0.7% conv.
gesunde chips9K/yr -23.0%1.0% conv.
protein flips6K/yr +45.1%1.6% conv.
low calorie chips6K/yr +31.0%0.5% conv.
low carb chips8K/yr -26.2%1.5% conv.
protein puffs6K/yr +44.0%1.0% conv.
proteinchips5K/yr +62.2%3.6% conv.

All search terms

Top protein chips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IronMaxx High Protein Chips Paprika 60g | Low Carb Glutenfrei & Zuckerarm | Knuspriger Eiweiß-Snack

IronMaxx€2.043.8★289 rev

IronMaxx High Protein Chips Sour Cream & Onion 60g | Low Carb Glutenfrei & Zuckerarm | Knuspriger Eiweiß-Snack

IronMaxx€2.134.0★197 rev

Supplify Protein Chips (Mix Box II) - Eiweiß Snack zum Abnehmen oder Muskelaufbau - die leckere Alternative zu Protein-Pulver oder -Riegel (6x50g)

Supplify€17.684.5★151 rev

Supplify 6x50g High Protein-Chips Mix-Box in verschiedenen Geschmacksrichtungen (Paprika Thai Sweet Chili Sour Cream n Onion) - Low Carb Eiweißchips - Proteinchips kalorienarm Fitness Snack

Supplify€17.654.3★939 rev

Supplify 6x50g High Protein-Chips vegan mit Thai Sweet Chili Geschmack - Low Carb Eiweißchips zum Abnehmen - Proteinchips kalorienarm Fitness Snack Alternative

Supplify€13.924.5★156 rev

Newest

by launch date

INLEAD High Protein Tortilla Chips | 35g Protein pro 100g | Knusprige Protein Chips mit viel Ballaststoffen | Protein Snack für Fitness & Alltag - 6x 50g (Paprika)

Inlead€15.340 rev

4mo ago

Go Fitness High Protein Snacks - Puffs 12 x 50 Gramm Packungen mit je 16g Eiweiß - Texas BBQ - Linsen Chips - Eiweißriegel alternative und herzhafter Snack

GO FITNESS€26.684 rev

5mo ago

Go Fitness High Protein Snacks - Puffs 12 x 50 Gramm Packungen mit je 16g Eiweiß - Sourcream & Onion - Linsen Chips - Eiweißriegel alternative und herzhafter Snack

GO FITNESS€26.501 rev

5mo ago

Inlead€15.081 rev

7mo ago

Crafties Chips kalorienarme Kartoffelchips fettfrei gebacken gesunde Snacks zum Abnehmen natürliche Zutaten - 12x 60g -KARTOFFEL

Crafties€25.6036 rev

12mo ago

What buyers say about protein chips

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt43%

“Mega lecker”

Ernährungs Gehalt13%

“Protein chips”

Knusprigkeit9%

“Absolute Kaufempfehlung, Lecker und crunchy”

Geschmack7%

“Knuspriger Snack mit klarem Kartoffelgeschmack”

Qualität insgesamt5%

“Gute Alternative”

Salzgehalt3%

“Die Nährwertangaben des Snacks klingen sehr gut, kaum Salz, kein Zucker und wenig Kalorien”

Inhaltsstoffe – insgesamt1%

“Die Zutatenliste ist erfrischend kurz: Wasser (52%), Kartoffelflocken (31%), Butter (2,8%) (und bei der anderen Sorte echte Oliven (13%).”

Geschenk Zweck1%

“Ideales Geschenk für Menschen die gerne *gesund* naschen”

Würzigkeit1%

“Eine sehr leckere würzige Alternative zu Kartoffelchips mit viel weniger Kalorien”

Textur/Konsistenz – insgesamt1%

“Das merkt man auch an der Textur: sehr leicht, luftig und knusprig, fast eher wie gebackene Kartoffelpolster als echte Chips”

What buyers complain about

Geschmack insgesamt31%

“Schmeckt überhaupt nicht”

Salzgehalt10%

“Weder Chips noch salzig”

Geschmack9%

“Komplett zerbröselt und geschmacklich enttäuschend”

Ernährungs Gehalt3%

“Proteine kann man auch anders zu sich nehmen als auf diese seltsame Konsistenz/Geschmack”

Pulverisiert/zerbröselt3%

“alle Chips waren verkrümelt”

beworben Vs Tatsächliches Produkt2%

“Artikelmerkmale, die bereits im Angebotstext beschrieben sind, möchte ich nicht nochmals wiederholen, außer das Produkt weicht von der Beschreibung ab”

Geruch2%

“Schlimmer Geruch”

Preis-Leistungs-Verhältnis2%

“Der Preis ist aber schon heavy”

Textur/Konsistenz – insgesamt2%

“Die Konsistenz ist sehr knackig, die Chips sind einzeln sehr dünn und innen luftig”

Gesamtgröße1%

“Die Chips kommen in einem riesigen”

Common questions

Is protein chips profitable to sell on Amazon Germany?: The niche generates €92K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (46/100).
How competitive is the protein chips niche?: 9 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in protein chips?: Top complaints mined from reviews: Geschmack insgesamt, Salzgehalt, Geschmack. The return rate is 0.0%.
When does demand for protein chips peak?: Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the protein chips niche?: Listings span €1.76–€26.68; the average listing price is €12.50 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.