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Propylenglykol

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -4.8% this quarter, so Propylenglykol is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size
€142K/yr87K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
62%top-5 click share · 11 brands · 14 sellers

Flapen Score

Propylenglykol against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Propylenglykol is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Propylenglykol market on Amazon at a glance

Shoppers on Amazon Germany searched for Propylenglykol 87K times last year and spent an estimated €142K. The top 5 brands take 83% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €142K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
9.4%
Market size, estimated
€142Ka year
Peak month
November1.5× the quietest month
Top search term
propylenglykol49K searches a year

02 · Price

A sale here is worth €17.25.

Listings sell for €17.25 on average, from €7.27 to €41.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €17.25 that is €4K to €9K a year per listing.

Average price
€17.25inside the $15 to $100 sweet spot
Price range
€7.27–€41.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #146 within Reinigungsmittel. It carries 355 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
72%
Out of stock, average day
4.8%
Average rank
#146in Reinigungsmittel
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
355per listing
Listings tracked
18

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
50 months

Products

Top Propylenglykol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

14

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

12%

  • Brand 122%
  • Brand 220%
  • Brand 316%
  • Brand 414%
  • Brand 511%
  • Brand 66%
  • Open — no brand owns it (5 brands, 12%)

Demand

Propylenglykol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Propylenglykol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • propylenglykol49K/yr
  • propylenglykol 1l11K/yr
  • propylene glycol3K/yr
  • propylenglycol4K/yr
  • glycol2K/yr

Reviews and returns

What reviews say buyers love and hate about Propylenglykol

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Geruch”
0.1%of orders come back
“Das Propylenglykol riecht nach Lackentferner”
A buyer, on “Geruch”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Propylenglykol questions

Answered from the same tracked data.