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Propolis Spray

Fail

Demand is soft, at -40.8% this quarter, so Propolis Spray is a Fail.

Flapen Score
42
42 / 100
Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 49
Market size
€80K/yr51K searches / yr
90-day growth
-40.8%search demand this quarter
Competition
80%top-5 click share · 9 brands · 39 sellers

Flapen Score

Propolis Spray against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Propolis Spray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Propolis Spray market on Amazon at a glance

Shoppers on Amazon Germany searched for Propolis Spray 51K times last year and spent an estimated €80K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-40.8%
Conversion, latest week
12.7%
Market size, estimated
€80Ka year
Peak month
November2.9× the quietest month
Top search term
propolis spray38K searches a year

02 · Price

A sale here is worth €12.44.

Listings sell for €12.44 on average, from €8.53 to €17.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €12.44 that is €6K to €9K a year per listing.

Average price
€12.44under the $15 to $100 sweet spot
Price range
€8.53–€17.99
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€6K–€9K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #109 within Propolis. It carries 427 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
9.5%
Average rank
#109in Propolis
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
427per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Propolis Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

39

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

8%

  • Brand 133%
  • Brand 231%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Demand

Propolis Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Propolis Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • propolis spray38K/yr
  • propolis halsspray7K/yr
  • propolis mundspray3K/yr
  • propolis rachenspray3K/yr

Reviews and returns

What reviews say buyers love and hate about Propolis Spray

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schmeckt ekelhaft”
A buyer, on “Geschmack insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Propolis Spray questions

Answered from the same tracked data.