Skip to content
39

propolis lippenbalsam

Skip it

Soft demand (-53.5% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 0Conversion 83Competition 52Returns 99Price range 22Avg price 22Brand share 46Review moat 41Quality gap 24

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,370.95

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad€7.94

avg listing price — sweet spot $15–$100

Price range

Bad€2.80–€18.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€36K

€36K/yr · 51K searches

Growth

Bad-53.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, propolis lippenbalsam is a €36K/yr Amazon Germany market (51K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

propolis lippenbalsam market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
€40K–€48K
units × avg price
Conversion rate
9.1%
Avg BSR
#140
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
6.2%
Avg brand age
57 months
Avg seller age
181 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

65

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

16%

  • ApiSupreme24%
  • Health Care Products23%
  • Bienen-Diätic GmbH12%
  • Burt's Bees9%
  • beegut9%
  • Naturprodukte-MV6%
  • Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -53.5% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.7×

Top propolis lippenbalsam search terms

  • propolis lippenbalsam14K/yr
  • lippenbalsam honig10K/yr
  • lippenpflege honig5K/yr
  • bienenwachs lippenpflege5K/yr
  • honig lippenbalsam4K/yr
  • propolis lippenpflege4K/yr
  • honig lippenpflege5K/yr
  • api supreme lippenbalsam4K/yr
All search terms

Top propolis lippenbalsam products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€7K30%€11K40%€15K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about propolis lippenbalsam

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super Produkt”

Weiches Gefühl16%

“Weiche Lippen 👄 Weiche, schöne Lippen trotz Hitze & Klimaanlage”

Feucht/Trocken13%

“Bestes für Trockene Lippen”

Geruch9%

“Geruchlos neutral”

beworben Vs Tatsächliches Produkt4%

“Hält was er verspricht”

Effizienz4%

“Beste Wirkung”

Einfache Anwendung4%

“leicht aufzutragen”

Eignung Winterwetter4%

“Angenehmer und pflegender Lippenbalsam für den Winter”

Eignung für Mischhaut4%

“Beste Lippenpflege”

Komfort insgesamt3%

“Angenehmes Produkt”

What buyers complain about

Preis-Leistungs-Verhältnis19%

“Allerdings etwas teuer”

Feucht/Trocken9%

“Lippen Trockener als vorher”

beworben Vs Tatsächliches Produkt8%

“Irreführend”

Geruch7%

“Das stinkt”

Funktionalität insgesamt5%

“wirkt nicht besser als ein Pflegestift”

Gesamtgröße4%

“viel kleiner als erwartet”

Textur/Konsistenz – insgesamt3%

“Dieser Lippenbalsam hier ist mir etwas zu krisselig in der Konsistenz”

Eignung für Mischhaut3%

“Nicht für Lippenpflege geeignet”

Haftung/Klebrigkeit3%

“Sehr fest und das, was an den Lippen mit Mühe hängen bleibt, ist extrem klebrig”

Stärke3%

“Funktonierte alles nur dürftig”

Top return reasons

Funktionalität insgesamt17%
beworben Vs Tatsächliches Produkt13%
Gesamtgröße10%
Preis-Leistungs-Verhältnis10%
Geruch10%
Inhaltsstoffe – insgesamt7%
Produktzustand7%
Motorleistung5%
Qualität insgesamt5%
Abgabemechanismus3%

Common questions

Is propolis lippenbalsam profitable to sell on Amazon Germany?
The niche generates €36K/yr across 21 tracked products. 90-day search growth is -53.5%. Flapen's verdict: Skip it (39/100).
How competitive is the propolis lippenbalsam niche?
13 brands and 65 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in propolis lippenbalsam?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Feucht/Trocken, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
When does demand for propolis lippenbalsam peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 10.7× the quietest.
What does it cost to enter the propolis lippenbalsam niche?
Listings span €2.80–€18.35; the average listing price is €7.94 (sweet spot $15–$100). The average incumbent carries 2,371 reviews — the moat a new listing must climb.