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Propolis

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -23.1% this quarter, so Propolis is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 49
Market size
€356K/yr349K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
54%top-5 click share · 21 brands · 49 sellers

Flapen Score

Propolis against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Propolis is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Propolis market on Amazon at a glance

Shoppers on Amazon Germany searched for Propolis 349K times last year and spent an estimated €356K. The top 5 brands take 70% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €356K a year.

Searches, last 12 months
349K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
6.2%
Market size, estimated
€356Ka year
Peak month
November2.0× the quietest month
Top search term
propolis207K searches a year

02 · Price

A sale here is worth €16.58.

Listings sell for €16.58 on average, from €7.76 to €26.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €16.58 that is €8K to €12K a year per listing.

Average price
€16.58inside the $15 to $100 sweet spot
Price range
€7.76–€26.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
€8K–€12K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #26 within Propolis. It carries 629 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
89%
Out of stock, average day
4.0%
Average rank
#26in Propolis
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
629per listing
Listings tracked
27

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
76 months

Products

Top Propolis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

49

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

54%

Top 20: 92%

Open market

26%

  • Brand 134%
  • Brand 218%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 63%

Demand

Propolis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Propolis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • propolis207K/yr
  • propolis tropfen83K/yr
  • propolis tinktur36K/yr
  • propolis tropfen ohne alkohol4K/yr
  • propolis bio4K/yr
  • bienen propolis3K/yr
  • propolis ohne alkohol3K/yr
  • propolis kaufen3K/yr
  • propolis-tropfen3K/yr
  • bienenharz propolis3K/yr

Reviews and returns

What reviews say buyers love and hate about Propolis

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
10%of negative reviews mention “Farbverblassen/Verfärbung”
0.1%of orders come back
“Tropfen stark färbend”
A buyer, on “Farbverblassen/Verfärbung”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Propolis questions

Answered from the same tracked data.