Is probiotika profitable to sell on Amazon Germany?

The niche generates €1.9M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the probiotika niche?

13 brands and 41 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in probiotika?

Top complaints mined from reviews: Funktionalität insgesamt, Preis-Leistungs-Verhältnis, Säureregulator/Linderung von Magenschmerzen. The return rate is 0.1%.

When does demand for probiotika peak?

Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.

What does it cost to enter the probiotika niche?

Listings span €8.94–€33.39; the average listing price is €20.93 (sweet spot $15–$100). The average incumbent carries 5,397 reviews — the moat a new listing must climb.

probiotika

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great€1.9M

€1.9M/yr · 1.5M searches

Avg price

Great€20.93

avg listing price — sweet spot $15–$100

Price range

Great€8.94–€33.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,396.79

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-29.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, probiotika is a €1.9M/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 58/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

probiotika market data

Units sold / yr: 80K–100K; avg 5,000–6,000/product
Revenue / yr: €1.7M–€2.1M; units × avg price
Conversion rate: 5.9%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 7.2%
Avg brand age: 48 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

19%

Kijimea23%
Nature Love21%
natural elements11%
OMNi BiOTiC9%
WeightWorld9%
NaturElan7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.1% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Open Trend

Top probiotika search terms

probiotika504K/yr -21.0%6.0% conv.
darmkur249K/yr -33.7%3.0% conv.
darmbakterien probiotika104K/yr -14.6%5.9% conv.
probiotika darmsanierung132K/yr -43.5%5.9% conv.
probiotics42K/yr +17.4%4.7% conv.
darmbakterien62K/yr -21.1%5.8% conv.
darmreinigungskur73K/yr -50.6%1.3% conv.
darmflora aufbau42K/yr -33.3%6.5% conv.
darmsanierung49K/yr -42.0%2.6% conv.
darmflora32K/yr -19.0%5.3% conv.

All search terms

Top probiotika products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nature Love Probiona Kulturen Komplex abgestimmte Bakterienstämme 300 Mrd. KBE/g 180 Kapseln magensaftresistent vegan mit Lactobacillus & Bifidobakterien 20 Mrd. KBE/Tag 3 Monate

Nature Love€25.304.4★14,058 rev

Kijimea€19.444.4★11,141 rev

Kijimea€29.994.4★11,141 rev

OMNi BiOTiC€33.394.6★2,224 rev

natural elements Flora 21 Kulturen Komplex 21 Bakterienstämme + Bio Inulin 180 magensaftresistente Kapseln Laborgeprüft vegan hochdosiert und in Deutschland produziert

natural elements€24.564.4★10,833 rev

Newest

by launch date

Kijimea€19.4411,141 rev

6mo ago

Omniflora Complete 101 Bakterienkulturen 100 Mrd. KBE 28 Kapseln

Omniflora€26.92290 rev

1y ago

Sonnesee Premium Darmflora Komplex 120 Kapseln mit 50 Mrd. KBE & 38 Stämmen Hochdosiert 4 Monate Vorrat Mit Zink B3 B6 & B7 Vegan

sonnesee€22.8735 rev

1y ago

Flora Plus - Darmkur* Probio Kulturen Komplex mit 23 Bakterienstämmen & 600 Mrd. KbE OHNE Inulin & OHNE künstliche Probiotika I 60 magensaftresistente & vegane Kapseln mit Lactobacillus Salivarius

NaroVital€21.37333 rev

1y ago

natural elements Flora 21 Kulturen Komplex 21 Bakterienstämme + Bio Inulin 60 magensaftresistente Kapseln Laborgeprüft vegan hochdosiert und in Deutschland produziert

natural elements€10.6410,832 rev

1y ago

What buyers say about probiotika

What buyers praise and complain about, mined from review topics.

What buyers love

Reguliert die Verdauung20%

“Für Darm gut”

Qualität insgesamt20%

“Super Produkt”

Effizienz7%

“Funktioniert”

Preis-Leistungs-Verhältnis6%

“Bester Preis”

beworben Vs Tatsächliches Produkt5%

“Hält sein Versprechen”

Säureregulator/Linderung von Magenschmerzen5%

“Gut für Darm”

Ernährungs Gehalt4%

“Food supplement”

Dosierung3%

“Langfristige Einnahme notwendig”

Benutzerfreundlichkeit2%

“brauchbar”

Einfaches Kauen/Schlucken2%

“gut schluckbaren kapseln.”

What buyers complain about

Funktionalität insgesamt23%

“Unwirksam”

Preis-Leistungs-Verhältnis13%

“Geld Verschwendung”

Säureregulator/Linderung von Magenschmerzen11%

“Druck im Bauch, Verstopfung”

Nebenwirkungen9%

“Wenig Wirkung”

Reguliert die Verdauung7%

“Denke das im Darm nicht wirklich was ankommt was die Darmgesundheit verbessert”

Dosierung7%

“Nicht hochdosiert”

Allergien2%

“Nicht für allergische”

Inhaltsstoffe – insgesamt2%

“Allerdings kein Wundermittel”

Geschmack insgesamt2%

“Ungenießbar”

Ernährungs Gehalt1%

“Ungeeignet bei keto”

Common questions

Is probiotika profitable to sell on Amazon Germany?: The niche generates €1.9M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the probiotika niche?: 13 brands and 41 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in probiotika?: Top complaints mined from reviews: Funktionalität insgesamt, Preis-Leistungs-Verhältnis, Säureregulator/Linderung von Magenschmerzen. The return rate is 0.1%.
When does demand for probiotika peak?: Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
What does it cost to enter the probiotika niche?: Listings span €8.94–€33.39; the average listing price is €20.93 (sweet spot $15–$100). The average incumbent carries 5,397 reviews — the moat a new listing must climb.

probiotika

probiotika market data

Competition & brand share

Demand & seasonality

Top probiotika search terms

Top probiotika products on Amazon

Top sellers

Newest

Trending

What buyers say about probiotika

What buyers love

What buyers complain about

Common questions

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