presto toilettenpapier
Worth a lookShows low returns (0.1%), but soft demand (-11.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Great€17.23avg listing price — sweet spot $15–$100
Price range
Good€2.82–€48.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€505K€505K/yr · 234K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Okay3,845.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, presto toilettenpapier is a €505K/yr Amazon Germany market (234K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
presto toilettenpapier market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- €431K–€517K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
47
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
7%
- by Amazon50%
- Hakle16%
- Zewa9%
- Glücksblatt8%
- Renova6%
- Satino4%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 3.3×
Top presto toilettenpapier search terms
- toilettenpapier 4lagig119K/yr
- klopapier 4 lagig48K/yr
- toilettenpapier 4 lagig22K/yr
- wc papier 4 lagig18K/yr
- toilettenpapier 4lagig großpackung11K/yr
- toilettenpapier 4-lagig7K/yr
- 4 lagiges toilettenpapier6K/yr
- amazon toilettenpapier 4-lagig3K/yr
Top presto toilettenpapier products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Premium Toilettenpapier 4-lagig 12 Rollen 1er-Pack 160 Blatt pro Rolle FSC-zertifiziert
by Amazon€4.794.6★921 rev
by Amazon Premium Toilettenpapier 4-lagig 48 Rollen (4 Packungen à 12 Stück) 160 Blatt pro Rolle FSC-zertifiziert
by Amazon€17.054.6★6,110 rev
Hakle Traumweich Toilettenpapier 16 Rollen 130 4-lagige Blatt pro Rolle Sanfte Reinigung für Wohlbefinden
Hakle€6.344.5★1,803 rev
Hakle Traumweich Toilettenpapier 72 Rollen 130 4-lagige Blatt pro Rolle Sanfte Reinigung für Wohlbefinden
Hakle€28.224.5★1,803 rev
ZEWA Ultra Soft Toilettenpapier
Zewa€21.584.6★771 rev
Newest
by launch date
Glücksblatt Toilettenpapier Samtweich mit frischem Blütenduft 4-lagig 56 Rollen x 130 Blatt 100% Zellstoff superweiches Klopapier mit Glücks-Prägung WC Papier Verpackung aus mind. 30% PCR
Glücksblatt€22.3295 rev
Regina Kamillenpapier 4=8 Forever Roll Toilettenpapier 3-lagig 4 Maxi-Rollen Packung 300 Blatt pro Rolle Sanft und Weich mit Kamillenduft aus FSC-zertifiziertem Papier
Regina€2.913,029 rev
by Amazon Premium Toilettenpapier 4-lagig 12 Rollen 1er-Pack 160 Blatt pro Rolle FSC-zertifiziert
by Amazon€4.79921 rev
Hakle Traumweich Toilettenpapier 72 Rollen 130 4-lagige Blatt pro Rolle Sanfte Reinigung für Wohlbefinden
Hakle€28.221,803 rev
Glücksblatt Toilettenpapier SAMTWEICH mit Vanilleduft 4-lagig 56 Rollen x 130 Blatt 100% Zellstoff superweiches Klopapier mit Glücks-Prägung WC Papier Verpackung aus mind. 30% PCR
Glücksblatt€21.65395 rev
Trending
90-day click momentumHakle Traumweich Toilettenpapier 72 Rollen 130 4-lagige Blatt pro Rolle Sanfte Reinigung für Wohlbefinden
Hakle€28.224.5★
Regina Kamillenpapier 4=8 Forever Roll Toilettenpapier 3-lagig 4 Maxi-Rollen Packung 300 Blatt pro Rolle Sanft und Weich mit Kamillenduft aus FSC-zertifiziertem Papier
Regina€2.914.6★
72 Rollen Toilettenpapier 4lagig super soft dank 100% Zellstoff - Made in Germany - 150 Blatt pro Rolle 9 Pack mit je 8 Rollen - super soft weiß Premium Klopapier 4 lagig WC Papier Satino
Satino€32.304.4★
Renova Toilettenpapier 200105437 Renova Grand Royal 4-lagig 6 Rollen Large
Renova€2.824.5★
by Amazon Premium Toilettenpapier 4-lagig 12 Rollen 1er-Pack 160 Blatt pro Rolle FSC-zertifiziert
by Amazon€4.794.6★
What buyers say about presto toilettenpapier
What buyers praise and complain about, mined from review topics.What buyers love
“Softes Toilettenpapier”
“Super Produkt”
“Beste Toilettenpapier Preis super”
“Hält, was es verspricht”
“insgesamt ein sehr komfortables,”
“Passt”
“Ansicht recht dick”
“Alles gut gelaufen”
“Easy Peasy”
“Super Hygienegefühl”
What buyers complain about
“Qualität hat sich merklich verschlechtert”
“Sehr dünn und fusselt”
“Sein Geld nicht wert”
“NICHT so wie Softis”
“Für komplett gar nichts geeignet”
“Viellecht ändert der Verkäufer sein Produkt Info”
“wenig stabil”
“Das Blatt rollt sich nicht auf”
“GERUCHSLOS”
“klebt auf der Haut”
Top return reasons
Common questions
- Is presto toilettenpapier profitable to sell on Amazon Germany?
- The niche generates €505K/yr across 17 tracked products. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the presto toilettenpapier niche?
- 9 brands and 47 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in presto toilettenpapier?
- Top complaints mined from reviews: Qualität insgesamt, Dicke, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for presto toilettenpapier peak?
- Demand peaks in Oct–Nov; the busiest month runs 3.3× the quietest.
- What does it cost to enter the presto toilettenpapier niche?
- Listings span €2.82–€48.52; the average listing price is €17.23 (sweet spot $15–$100). The average incumbent carries 3,846 reviews — the moat a new listing must climb.