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Pre Shave

Pre Shave shows low returns (0.4%), but a small market ($84K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49

Market size 21Growth 28Conversion 71Competition 90Returns 98Price range 79Avg price 69Brand share 29Review moat 63Quality gap 28
This niche Category average · 2,966 niches

Is Pre Shave profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pre Shave is a €84K/yr Amazon Germany market (91K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 54/100.

Pre Shave: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.7% over the last 90 days and 6.5% of searches end in a purchase.

€84K

revenue / yr

Units sold / yr6K
Search volume / yr+2.7%91K
Conversion rate6.5%
Avg price€14.27

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers20 · 209
Top-5 product click share25%
Open market13%
Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 70 products

Sponsored placement51%
New entrants (1y)6· 1 succeeded
Avg rating4.6★
Avg reviews980

Top Pre Shave products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

209

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

25%

Top 20: 62%

Open market

11%

  • Tabac Original48%
  • Speick27%
  • Proraso8%
  • Duuous2%
  • Hâttric2%
  • Blue Stratos1%
  • Open — no brand owns it (14 brands, 11%)

Pre Shave demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR6.5%Products70Brands20Top 5 Brands87%OOS Rate4.5%Rating4.6★Reviews980Avg BSR#396
3K2KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Top Pre Shave search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • speick25K/yr
  • tabac after shave27K/yr
  • pre shave14K/yr
  • tabac original after shave10K/yr
  • pre shave elektrorasur7K/yr
  • tabac rasierwasser4K/yr
  • speik3K/yr

What reviews say buyers love and hate about Pre Shave

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Geruch40%

Gut riechender Klassiker

Qualität insgesamt13%

Top Produkt

Preis-Leistungs-Verhältnis7%

der Preis war auch super ok.

beworben Vs Tatsächliches Produkt5%

hält was es verspricht

Gesamtgröße3%

passt

What buyers complain about

75% of reviews
Geruch26%

Geruch eher muffig

Preis-Leistungs-Verhältnis15%

Geldverschwendung

Haltbarkeit7%

Leider schon kaputt

Allergien6%

Verursacht Hautreizungen

Qualität insgesamt5%

Müll, leider

Pre Shave return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
61%
2Geruch
7%
3Qualität insgesamt
4%
4Benutzerfreundlichkeit
4%
5Gewicht schwer
4%

Common Pre Shave questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pre Shave 54/100 on Amazon Germany — Worth a look. The niche generates €84K/yr across 70 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved +2.7% over the last 90 days.
Pre Shave buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.4%.