Is pre shave profitable to sell on Amazon Germany?

The niche generates €84K/yr across 70 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the pre shave niche?

20 brands and 209 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in pre shave?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.4%.

What does it cost to enter the pre shave niche?

Listings span €2.99–€62.45; the average listing price is €14.27 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.

pre shave

Worth a look

Shows low returns (0.4%), but a small market ($84K/yr) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great25%

top-5 click share — an open shelf

Price range

Great€2.99–€62.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.27

avg listing price — sweet spot $15–$100

Review moat

Good980.16

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€84K

€84K/yr · 91K searches

According to Flapen's Amazon Germany niche tracking, pre shave is a €84K/yr Amazon Germany market (91K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

pre shave market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: €71K–€86K; units × avg price
Conversion rate: 6.5%
Avg BSR: #396
Page quality: 0%
Prime: 46%
Sponsored: 51%
Out of stock: 4.5%
Avg brand age: 82 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

209

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

25%

Top 20: 62%

Open market

11%

Tabac Original48%
Speick27%
Proraso8%
Duuous2%
Hâttric2%
Blue Stratos1%
Open — no brand owns it (14 brands, 11%)

Demand

Weekly Amazon search volume, last 31 weeks — +2.7% search growth over the last 90 days.

Open Trend

Top pre shave search terms

speick25K/yr +20.4%2.6% conv.
tabac after shave27K/yr -7.7%5.7% conv.
pre shave14K/yr -4.6%4.6% conv.
tabac original after shave10K/yr +5.9%4.9% conv.
pre shave elektrorasur7K/yr -9.3%5.3% conv.
tabac rasierwasser4K/yr +4.1%7.1% conv.
speik3K/yr +12.0%2.9% conv.

All search terms

Top pre shave products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TABAC ORIGINAL Eau de Cologne für Herren: Klassischer Männerduft mit Moschus und Ambra markanter Herrenduft mit herb-frischen Akzenten und holzig-würzigen Aromen Made in Germany 300 ml Splash

Tabac Original€20.304.6★4,980 rev

Tabac Original | After Shave Lotion erfrischende Rasierwasser - erfrischt die von der Rasur beanspruchte Männerhaut - Original Seit 1961 | 50ml Natural Spray Vaporisateur

Tabac Original€13.614.7★1,542 rev

Speick Original Deo Stick Unverwechselbarer Duft ohne Aluminiumsalze (ACH) mit Bio-Salbei und Speick-Extrakt 5x40 ml

Speick€21.454.7★445 rev

Tabac Original I After Shave Lotion - Original Seit 1959 - belebt kühlt und erfrischt - für beanspruchte Männerhaut I 50ml

Tabac Original€8.580.0★0 rev

Tabac Original | After Shave Balm sanfte After Shave für empfindlichere Männerhaut - Beruhigt und entspannt nach der Rasur - Original Seit 1961 | 75ml

Tabac Original€8.694.7★1,439 rev

Newest

by launch date

Tabac Original I After Shave Lotion - Original Seit 1959 - belebt kühlt und erfrischt - für beanspruchte Männerhaut I 50ml

Tabac Original€8.580 rev

4mo ago

Tabac Original | After Shave Lotion erfrischende Rasierwasser - erfrischt die von der Rasur beanspruchte Männerhaut - Original Seit 1960 | 200ml Splash

Tabac Original€23.421 rev

5mo ago

TABAC ORIGINAL Herren Eau de Cologne Markanter klassischer Männerduft mit Moschus & Ambra herb-frische Nuancen und holzig-würzige Noten Made in Germany 300 ml Splash

Tabac Original€20.4412 rev

5mo ago

Speick Original Flüssigseife Nachfüllbeutel 600 ml milde Handseife Nachfüllpack für weniger Plastik

Speick€10.3454 rev

2y ago

Tabac Wild Ride | After Shave Spray - aufregend - aromatisch - frisch - weckt Abenteuerlust | 125ml Natural Spray

Tabac Original€7.85369 rev

3y ago

What buyers say about pre shave

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch40%

“Gut riechender Klassiker”

Qualität insgesamt13%

“Top Produkt”

Preis-Leistungs-Verhältnis7%

“der Preis war auch super ok.”

beworben Vs Tatsächliches Produkt5%

“hält was es verspricht”

Gesamtgröße3%

“passt”

Benutzerfreundlichkeit2%

“sehr praktisch”

Komfort insgesamt2%

“Angenehm auf der Haut”

Geländeeignung2%

“Mann kann auch auf Asphalt gut gehen”

Schneiden/Trimmen2%

“Kein Zwicken kein reißen eine Top glatte Rasur”

Eignung Winterwetter2%

“Hilft auf Schnee”

What buyers complain about

Geruch26%

“Geruch eher muffig”

Preis-Leistungs-Verhältnis15%

“Geldverschwendung”

Haltbarkeit7%

“Leider schon kaputt”

Allergien6%

“Verursacht Hautreizungen”

Qualität insgesamt5%

“Müll, leider”

Benutzerfreundlichkeit4%

“wenig praktisches Stück Seife”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Anleitung könnte klarer formuliert sein”

Gesamtgröße3%

“nur die Öffnung des Gefässes ist zu klein für den Pinsel”

Griff2%

“Kein 100% iger Halt”

Auslaufsicher2%

“Flacon undicht und daher leicht ausgelaufen.”

Top return reasons

Gesamtgröße61%

Geruch7%

Qualität insgesamt4%

Benutzerfreundlichkeit4%

Gewicht schwer4%

Kompatibilität – insgesamt2%

Haltbarkeit2%

beworben Vs Tatsächliches Produkt1%

Dünn1%

Materialqualität1%

Common questions

Is pre shave profitable to sell on Amazon Germany?: The niche generates €84K/yr across 70 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the pre shave niche?: 20 brands and 209 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in pre shave?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.4%.
What does it cost to enter the pre shave niche?: Listings span €2.99–€62.45; the average listing price is €14.27 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.