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Playbrush Ersatzbürste

Fail

The top 5 brands take 100% of clicks, so Playbrush Ersatzbürste is a Fail.

Flapen Score
35
35 / 100
Ranks 2,818 of 2,966 Drogerie & Körperpflege niches · −14 vs the category median of 49
Market size
€13K/yr18K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
77%top-5 click share · 4 brands · 38 sellers

Flapen Score

Playbrush Ersatzbürste against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Playbrush Ersatzbürste is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Playbrush Ersatzbürste market on Amazon at a glance

Shoppers on Amazon Germany searched for Playbrush Ersatzbürste 18K times last year and spent an estimated €13K. All 4 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €13K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
2.3%
Market size, estimated
€13Ka year
Peak month
December3.4× the quietest month
Top search term
playbrush13K searches a year

02 · Price

A sale here is worth €32.38.

Listings sell for €32.38 on average, from €12.68 to €41.36. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €32.38 that is €0 to €3K a year per listing.

Average price
€32.38inside the $15 to $100 sweet spot
Price range
€12.68–€41.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Mund- & Zahnpflege. It carries 1,312 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#117in Mund- & Zahnpflege
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
1,312per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Playbrush Ersatzbürste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Playbrush Ersatzbürste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Playbrush Ersatzbürste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playbrush13K/yr
  • playbrush kinder3K/yr
  • playbrush ersatzbürste652/yr
  • play brush1K/yr
  • playbrush smart sonic233/yr
  • playbrush ersatzbürste kinder33/yr
  • playbrusch41/yr

Reviews and returns

What reviews say buyers love and hate about Playbrush Ersatzbürste

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Mundhygiene”
39%of negative reviews mention “Haltbarkeit”
1.7%of orders come back
“Dauernd defekt”
A buyer, on “Haltbarkeit”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Playbrush Ersatzbürste questions

Answered from the same tracked data.