Playbrush Ersatzbürste
FailThe top 5 brands take 100% of clicks, so Playbrush Ersatzbürste is a Fail.
- Flapen Score
- 35 / 100Ranks 2,818 of 2,966 Drogerie & Körperpflege niches · −14 vs the category median of 4935
- Market size
- €13K/yr18K searches / yr
- 90-day growth
- -30.7%search demand this quarter
- Competition
- 77%top-5 click share · 4 brands · 38 sellers
Flapen Score
Playbrush Ersatzbürste against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Playbrush Ersatzbürste is stronger. Inside it, weaker.
Market
The Playbrush Ersatzbürste market on Amazon at a glance
Shoppers on Amazon Germany searched for Playbrush Ersatzbürste 18K times last year and spent an estimated €13K. All 4 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €13K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- -30.7%
- Conversion, latest week
- 2.3%
- Market size, estimated
- €13Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- playbrush13K searches a year
02 · Price
A sale here is worth €32.38.
Listings sell for €32.38 on average, from €12.68 to €41.36. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €32.38 that is €0 to €3K a year per listing.
- Average price
- €32.38inside the $15 to $100 sweet spot
- Price range
- €12.68–€41.36
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 1.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Mund- & Zahnpflege. It carries 1,312 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #117in Mund- & Zahnpflege
- Average rating
- 4.33 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,312per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Playbrush Ersatzbürste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GUM Playbrush JUNIOR 6+ elektrische Zahnbürste | Interaktive Spiel-App | Extra weiche Borsten | 8 Wochen Akku | Stiftung Warentest | 1x Schallzahnbürste wiederaufladbar | 2 extra Bürstenköpfe | Blau
- Price
- €39.62
- Rating
- 4.1/5
- Reviews
- 180
- Age
- 1y ago

GUM Playbrush JUNIOR 6+ elektrische Zahnbürste | Interaktive Spiel-App | Extra weiche Borsten | 8 Wochen Akku | Stiftung Warentest | 1x Schallzahnbürste wiederaufladbar | 2 extra Bürstenköpfe | Pink
- Price
- €39.02
- Rating
- 4.1/5
- Reviews
- 180
- Age
- 1y ago

GUM Playbrush KIDS 3+ elektrische Zahnbürste | Interaktive Spiel-App | 2 Putzmodi | Extra weiche Borsten | 8 Wochen Akku | Timer | 1x Schallzahnbürste wiederaufladbar | 2 extra Bürstenköpfe | Blau
- Price
- €37.82
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 1y ago

GUM Playbrush KIDS 3+ elektrische Zahnbürste | Interaktive Spiel-App | 2 Putzmodi | Extra weiche Borsten | 8 Wochen Akku | Timer | 1x Schallzahnbürste wiederaufladbar | 2 extra Bürstenköpfe | Pink
- Price
- €37.72
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 1y ago

GUM Playbrush JUNIOR 6+ Bürstenköpfe | Kompatibel mit Playbrush elektrischer Zahnbürste | Extra weich | Kleiner Bürstenkopf | 3x2 Bürstenköpfe | 1x GUM JUNIOR Zahnpasta-Probe | Blau
- Price
- €29.58
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago
Trending
estimated 90-day click momentum
Playbrush Smart One Aufsteckbürsten mit InterDent+ Indikator-Borsten 2 Stück navy
- Price
- €12.68
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 6y ago

Philips Sonicare For Kids elektrische Schallzahnbürste mit App für Kinder ab 3 Jahren mit SmarTimer und QuadPacer für eine gründliche Reinigung Rosa Modell HX6352/42
- Price
- €29.65
- Rating
- 4.5/5
- Reviews
- 3,069
- Age
- 5y ago

GUM Playbrush Kids Bürstenköpfe extraweich 3 x 2 Stück 1 Probe Zahnpasta für Kinder Rosa
- Price
- €29.71
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 1y ago

GUM Playbrush JUNIOR 6+ Bürstenköpfe | Kompatibel mit Playbrush elektrischer Zahnbürste | Extra weich | Kleiner Bürstenkopf | 3x2 Bürstenköpfe | 1x GUM JUNIOR Zahnpasta-Probe | Blau
- Price
- €29.58
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago

GUM Playbrush JUNIOR 6+ elektrische Zahnbürste | Interaktive Spiel-App | Extra weiche Borsten | 8 Wochen Akku | Stiftung Warentest | 1x Schallzahnbürste wiederaufladbar | 2 extra Bürstenköpfe | Pink
- Price
- €39.02
- Rating
- 4.1/5
- Reviews
- 180
- Age
- 1y ago
Newest
by launch date
GUM Playbrush JUNIOR 6+ Bürstenköpfe | Kompatibel mit Playbrush elektrischer Zahnbürste | Extra weich | Kleiner Bürstenkopf | 3x2 Bürstenköpfe | 1x GUM JUNIOR Zahnpasta-Probe | Blau
- Price
- €29.58
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago

GUM Playbrush KIDS 3+ Bürstenköpfe | Kompatibel mit Playbrush elektrischer Zahnbürste | Extra weich | Extra kleiner Bürstenkopf | 3x2 Bürstenköpfe | 1x GUM KIDS Zahnpasta-Probe | Blau
- Price
- €29.73
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 1y ago

GUM Playbrush Kids Bürstenköpfe extraweich 3 x 2 Stück 1 Probe Zahnpasta für Kinder Rosa
- Price
- €29.71
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 1y ago

GUM Playbrush JUNIOR 6+ elektrische Zahnbürste | Interaktive Spiel-App | Extra weiche Borsten | 8 Wochen Akku | Stiftung Warentest | 1x Schallzahnbürste wiederaufladbar | 2 extra Bürstenköpfe | Blau
- Price
- €39.62
- Rating
- 4.1/5
- Reviews
- 180
- Age
- 1y ago

GUM Playbrush JUNIOR 6+ elektrische Zahnbürste | Interaktive Spiel-App | Extra weiche Borsten | 8 Wochen Akku | Stiftung Warentest | 1x Schallzahnbürste wiederaufladbar | 2 extra Bürstenköpfe | Pink
- Price
- €39.02
- Rating
- 4.1/5
- Reviews
- 180
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
38
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- GUM82%
- PHILIPS7%
- Playbrush6%
- happybrush5%
- Open — no brand owns it (0%)
Demand
Playbrush Ersatzbürste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Playbrush Ersatzbürste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- playbrush13K/yr
- playbrush kinder3K/yr
- playbrush ersatzbürste652/yr
- play brush1K/yr
- playbrush smart sonic233/yr
- playbrush ersatzbürste kinder33/yr
- playbrusch41/yr
Reviews and returns
What reviews say buyers love and hate about Playbrush Ersatzbürste
We read the reviews and the return reasons for every product selling here.
“Dauernd defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Playbrush Ersatzbürste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









