playbrush ersatzbürste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible€32.38avg listing price — sweet spot $15–$100
Price range
Great€12.68–€41.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,311.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Market size
Bad€13K€13K/yr · 18K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, playbrush ersatzbürste is a €13K/yr Amazon Germany market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
playbrush ersatzbürste market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- €16K–€24K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- GUM82%
- PHILIPS7%
- Playbrush6%
- happybrush5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top playbrush ersatzbürste search terms
- playbrush13K/yr
- playbrush kinder3K/yr
- playbrush ersatzbürste652/yr
- play brush1K/yr
- playbrush smart sonic233/yr
- playbrush ersatzbürste kinder33/yr
- playbrusch41/yr
Top playbrush ersatzbürste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GUM Playbrush JUNIOR 6+ elektrische Zahnbürste | Interaktive Spiel-App | Extra weiche Borsten | 8 Wochen Akku | Stiftung Warentest | 1x Schallzahnbürste wiederaufladbar | 2 extra Bürstenköpfe | Blau
GUM€39.624.1★180 rev
GUM Playbrush JUNIOR 6+ elektrische Zahnbürste | Interaktive Spiel-App | Extra weiche Borsten | 8 Wochen Akku | Stiftung Warentest | 1x Schallzahnbürste wiederaufladbar | 2 extra Bürstenköpfe | Pink
GUM€39.024.1★180 rev
GUM Playbrush KIDS 3+ elektrische Zahnbürste | Interaktive Spiel-App | 2 Putzmodi | Extra weiche Borsten | 8 Wochen Akku | Timer | 1x Schallzahnbürste wiederaufladbar | 2 extra Bürstenköpfe | Blau
GUM€37.824.2★148 rev
GUM Playbrush KIDS 3+ elektrische Zahnbürste | Interaktive Spiel-App | 2 Putzmodi | Extra weiche Borsten | 8 Wochen Akku | Timer | 1x Schallzahnbürste wiederaufladbar | 2 extra Bürstenköpfe | Pink
GUM€37.724.2★148 rev
GUM Playbrush JUNIOR 6+ Bürstenköpfe | Kompatibel mit Playbrush elektrischer Zahnbürste | Extra weich | Kleiner Bürstenkopf | 3x2 Bürstenköpfe | 1x GUM JUNIOR Zahnpasta-Probe | Blau
GUM€29.584.6★77 rev
Newest
by launch dateGUM Playbrush JUNIOR 6+ Bürstenköpfe | Kompatibel mit Playbrush elektrischer Zahnbürste | Extra weich | Kleiner Bürstenkopf | 3x2 Bürstenköpfe | 1x GUM JUNIOR Zahnpasta-Probe | Blau
GUM€29.5877 rev
GUM Playbrush KIDS 3+ Bürstenköpfe | Kompatibel mit Playbrush elektrischer Zahnbürste | Extra weich | Extra kleiner Bürstenkopf | 3x2 Bürstenköpfe | 1x GUM KIDS Zahnpasta-Probe | Blau
GUM€29.7377 rev
GUM Playbrush Kids Bürstenköpfe extraweich 3 x 2 Stück 1 Probe Zahnpasta für Kinder Rosa
GUM€29.7177 rev
GUM Playbrush JUNIOR 6+ elektrische Zahnbürste | Interaktive Spiel-App | Extra weiche Borsten | 8 Wochen Akku | Stiftung Warentest | 1x Schallzahnbürste wiederaufladbar | 2 extra Bürstenköpfe | Blau
GUM€39.62180 rev
GUM Playbrush JUNIOR 6+ elektrische Zahnbürste | Interaktive Spiel-App | Extra weiche Borsten | 8 Wochen Akku | Stiftung Warentest | 1x Schallzahnbürste wiederaufladbar | 2 extra Bürstenköpfe | Pink
GUM€39.02180 rev
Trending
90-day click momentum
Playbrush Smart One Aufsteckbürsten mit InterDent+ Indikator-Borsten 2 Stück navy
Playbrush€12.684.6★
Philips Sonicare For Kids elektrische Schallzahnbürste mit App für Kinder ab 3 Jahren mit SmarTimer und QuadPacer für eine gründliche Reinigung Rosa Modell HX6352/42
PHILIPS€29.654.5★
GUM Playbrush Kids Bürstenköpfe extraweich 3 x 2 Stück 1 Probe Zahnpasta für Kinder Rosa
GUM€29.714.2★
GUM Playbrush JUNIOR 6+ Bürstenköpfe | Kompatibel mit Playbrush elektrischer Zahnbürste | Extra weich | Kleiner Bürstenkopf | 3x2 Bürstenköpfe | 1x GUM JUNIOR Zahnpasta-Probe | Blau
GUM€29.584.6★
GUM Playbrush JUNIOR 6+ elektrische Zahnbürste | Interaktive Spiel-App | Extra weiche Borsten | 8 Wochen Akku | Stiftung Warentest | 1x Schallzahnbürste wiederaufladbar | 2 extra Bürstenköpfe | Pink
GUM€39.024.1★
What buyers say about playbrush ersatzbürste
What buyers praise and complain about, mined from review topics.What buyers love
“Super um Kinder zum Putzen zu motivieren”
“Super um Kinder zum Putzen zu motivieren”
“Super Produkt”
“Positiv ist der Akku”
“Guter Preis”
“Sehr einfache Handhabung”
“So, kann man die Kids super motivieren”
“Macht was soll”
“Bürste gut”
“Design und Handhabung machen Spaß und die Kinder werden so zu einer gute Zahnpflege angehalten”
What buyers complain about
“Dauernd defekt”
“Borsten lösen sich”
“Qualitativ unterirdisch”
“Sticker schlecht”
“beide sind innerhalb von 2 Jahren kaputt gegangen (ließen sich nicht mehr laden”
“Akku erneut defekt”
“Sorry für den Preis ganz schlecht”
“Groß und Klobig”
“Der Stift für die Aufsätze löste sich”
“Die Vibration wird mittlerweile als unangenehm empfunden”
Top return reasons
Common questions
- Is playbrush ersatzbürste profitable to sell on Amazon Germany?
- The niche generates €13K/yr across 11 tracked products. 90-day search growth is -30.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the playbrush ersatzbürste niche?
- 4 brands and 38 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in playbrush ersatzbürste?
- Top complaints mined from reviews: Haltbarkeit, Mundhygiene, Qualität insgesamt. The return rate is 1.7%.
- When does demand for playbrush ersatzbürste peak?
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the playbrush ersatzbürste niche?
- Listings span €12.68–€41.36; the average listing price is €32.38 (sweet spot $15–$100). The average incumbent carries 1,312 reviews — the moat a new listing must climb.