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Piulatte

Fail

The top 5 brands take 100% of clicks, so Piulatte is a Fail.

Flapen Score
43
43 / 100
Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size
€52K/yr19K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
95%top-5 click share · 5 brands · 11 sellers

Flapen Score

Piulatte against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Piulatte is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Piulatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Piulatte 19K times last year and spent an estimated €52K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
16.3%
Market size, estimated
€52Ka year
Peak month
September1.8× the quietest month
Top search term
piulatte humana13K searches a year

02 · Price

A sale here is worth €16.82.

Listings sell for €16.82 on average, from €9.10 to €24.15. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At €16.82 that is €4K to €8K a year per listing.

Average price
€16.82inside the $15 to $100 sweet spot
Price range
€9.10–€24.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #118 within Vitamine. It carries 411 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
71%
Out of stock, average day
20.5%
Average rank
#118in Vitamine
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
411per listing
Listings tracked
7

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Piulatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 52%

Demand

Piulatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Piulatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • piulatte humana13K/yr
  • piulatte6K/yr
  • piulatte stillen383/yr

Reviews and returns

What reviews say buyers love and hate about Piulatte

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “beworben Vs Tatsächliches Produkt”
40%of negative reviews mention “Geschmack insgesamt”
0.4%of orders come back
“schmeckt nicht”
A buyer, on “Geschmack insgesamt”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Piulatte questions

Answered from the same tracked data.