Is Philips Sonicare G3 profitable to sell on Amazon Germany?

Flapen scores Philips Sonicare G3 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €176K a year across 10 tracked products. Search demand grew +1.2% in the last 90 days.

How competitive is the Philips Sonicare G3 niche on Amazon Germany?

2 brands and 90 sellers compete in Philips Sonicare G3 on Amazon Germany. The top 5 Philips Sonicare G3 products take 77% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Philips Sonicare G3?

Philips Sonicare G3 buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, and Mundhygiene. An estimated 0.4% of orders come back.

What does it cost to enter the Philips Sonicare G3 niche?

Philips Sonicare G3 sells for €28.49 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €18.19 to €33.18. The average product has 1,108 reviews, the count a new listing must catch up to.

Philips Sonicare G3

Fail

The top 5 brands take 100% of clicks, so Philips Sonicare G3 is a Fail.

Flapen Score: 45
45 / 100Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49
Market size: €176K/yr61K searches / yr
90-day growth: +1.2%search demand this quarter
Competition: 77%top-5 click share · 2 brands · 90 sellers

Flapen Score

Philips Sonicare G3 against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Philips Sonicare G3 is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Philips Sonicare G3 market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Sonicare G3 61K times last year and spent an estimated €176K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €176K a year.

Searches, last 12 months: 61K
Growth, 90 days vs prior 90: +1.2%
Conversion, latest week: 10.1%
Market size, estimated: €176Ka year
Top search term: philips sonicare ersatzbürsten g313K searches a year

02 · Price

A sale here is worth €28.49.

Listings sell for €28.49 on average, from €18.19 to €33.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €28.49 that is €7K to €14K a year per listing.

Average price: €28.49inside the $15 to $100 sweet spot
Price range: €18.19–€33.18
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €7K–€14K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #96 within Mund- & Zahnpflege. It carries 1,108 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings: 30%
Prime listings: 100%
Out of stock, average day: 8.6%
Average rank: #96in Mund- & Zahnpflege
Average rating: 4.71 starsAmazon Germany average 4.37 stars
Average reviews: 1,108per listing
Listings tracked: 10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Philips Sonicare G3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Brand 185%
Brand 215%

Demand

Philips Sonicare G3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Philips Sonicare G3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

philips sonicare ersatzbürsten g313K/yr -4.0%10.4% conv.
philips sonicare g312K/yr -4.0%10.3% conv.
sonicare g310K/yr +17.2%9.8% conv.
philips sonicare g3 ersatzbürsten8K/yr -5.5%12.9% conv.
sonicare g3 ersatzbürsten6K/yr +6.9%10.0% conv.
philips sonicare g3 premium gum care3K/yr +17.1%14.7% conv.
sonicare ersatzbürsten g34K/yr -10.6%8.3% conv.
philips sonicare gum care4K/yr +4.3%8.3% conv.

Reviews and returns

What reviews say buyers love and hate about Philips Sonicare G3

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Mundhygiene”

31%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.4%of orders come back

“Teuer”

A buyer, on “Preis-Leistungs-Verhältnis”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Philips Sonicare G3 questions

Answered from the same tracked data.

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