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Philips Sonicare Ersatzbürsten Mini

Maybe

Buyers convert on 20.1% of searches. But the top 5 brands take 94% of clicks, so Philips Sonicare Ersatzbürsten Mini is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49
Market size
€385K/yr141K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
78%top-5 click share · 7 brands · 19 sellers

Flapen Score

Philips Sonicare Ersatzbürsten Mini against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Philips Sonicare Ersatzbürsten Mini is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Sonicare Ersatzbürsten Mini market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Sonicare Ersatzbürsten Mini 141K times last year and spent an estimated €385K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 20.1% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 20.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €385K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
20.1%
Market size, estimated
€385Ka year
Peak month
November1.7× the quietest month
Top search term
philips sonicare ersatzbürsten kinder35K searches a year

02 · Price

A sale here is worth €13.53.

Listings sell for €13.53 on average, from €7.20 to €20.98. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At €13.53 that is €20K to €27K a year per listing.

Average price
€13.53under the $15 to $100 sweet spot
Price range
€7.20–€20.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
€20K–€27K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #45 within Mund- & Zahnpflege. It carries 906 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#45in Mund- & Zahnpflege
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
906per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Philips Sonicare Ersatzbürsten Mini products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

19

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Brand 165%
  • Brand 214%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Philips Sonicare Ersatzbürsten Mini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Philips Sonicare Ersatzbürsten Mini search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips sonicare ersatzbürsten kinder35K/yr
  • philips sonicare kids ersatzbürsten25K/yr
  • sonicare ersatzbürsten kinder20K/yr
  • sonicare kids ersatzbürsten17K/yr
  • philips sonicare kinder ersatzbürsten9K/yr
  • sonicare kinder ersatzbürsten6K/yr
  • philips sonicare ersatzbürsten kids7K/yr
  • phillips sonicare bürstenköpfe kinder5K/yr
  • sonicare kids ersatzbürsten ab 76K/yr
  • philips sonicare for kids ersatzbürsten4K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Sonicare Ersatzbürsten Mini

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Philips Sonicare Ersatzbürsten Mini questions

Answered from the same tracked data.