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Philips Sonicare 6100

Fail

The top 5 brands take 100% of clicks, so Philips Sonicare 6100 is a Fail.

Flapen Score
42
42 / 100
Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 49
Market size
€316K/yr119K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
86%top-5 click share · 2 brands · 100 sellers

Flapen Score

Philips Sonicare 6100 against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Philips Sonicare 6100 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Sonicare 6100 market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Sonicare 6100 119K times last year and spent an estimated €316K. All 2 brands take every click. Demand peaks in Jul–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €316K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
3.9%
Market size, estimated
€316Ka year
Peak month
November2.2× the quietest month
Top search term
philips sonicare 610075K searches a year

02 · Price

A sale here is worth €68.36.

Listings sell for €68.36 on average, from €49.23 to €81.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At €68.36 that is €34K to €51K a year per listing.

Average price
€68.36inside the $15 to $100 sweet spot
Price range
€49.23–€81.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
€34K–€51K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Mund- & Zahnpflege. It carries 1,304 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Mund- & Zahnpflege
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
1,304per listing
Listings tracked
11

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Philips Sonicare 6100 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Philips Sonicare 6100 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Philips Sonicare 6100 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips sonicare 610075K/yr
  • sonicare 610040K/yr
  • philips sonicare protectiveclean 61004K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Sonicare 6100

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Mundhygiene”
18%of negative reviews mention “Haltbarkeit”
1.6%of orders come back
“Worked for only three months”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Philips Sonicare 6100 questions

Answered from the same tracked data.