Philips Sonicare 4500

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €64K a year.

Searches, last 12 months

20K

Growth, 90 days vs prior 90

-17.0%

Conversion, latest week

5.0%

Market size, estimated

€64Ka year

Peak month

December4.8× the quietest month

Top search term

philips sonicare 450010K searches a year

Listings sell for €62.88 on average, from €20.39 to €109.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €62.88 that is €0 to €6K a year per listing.

Average price

€62.88inside the $15 to $100 sweet spot

Price range

€20.39–€109.86

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

€0–€6K

Returns

1.6%of orders · Amazon Germany median 1.1%

39% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #23 within Mund- & Zahnpflege. It carries 3,237 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

89%

Out of stock, average day

10.3%

Average rank

#23in Mund- & Zahnpflege

Average rating

4.40 starsAmazon Germany average 4.37 stars

Average reviews

3,237per listing

Listings tracked

18

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months