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Philips Sonicare 4300

Maybe

Products sell for $61.59 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Philips Sonicare 4300 is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49
Market size
€1.1M/yr311K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
57%top-5 click share · 2 brands · 68 sellers

Flapen Score

Philips Sonicare 4300 against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Philips Sonicare 4300 is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Sonicare 4300 market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Sonicare 4300 311K times last year and spent an estimated €1.1M. All 2 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
5.5%
Market size, estimated
€1.1Ma year
Peak month
August12.0× the quietest month
Top search term
philips sonicare 530059K searches a year

02 · Price

A sale here is worth €61.59.

Listings sell for €61.59 on average, from €44.50 to €109.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €61.59 that is €31K to €46K a year per listing.

Average price
€61.59inside the $15 to $100 sweet spot
Price range
€44.50–€109.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
€31K–€46K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #18 within Mund- & Zahnpflege. It carries 2,165 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#18in Mund- & Zahnpflege
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
2,165per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Philips Sonicare 4300 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

€0€105K€211K€316K€422K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • PHILIPS97%
  • WonderSmile3%

Demand

Philips Sonicare 4300 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 12.0×

Search terms

Top Philips Sonicare 4300 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips sonicare 530059K/yr
  • philips sonicare 410043K/yr
  • sonicare 530037K/yr
  • sonicare 410021K/yr
  • philips sonicare 510020K/yr
  • philips sonicare 430018K/yr
  • philips sonicare hx680a11K/yr
  • philips sonicare 650014K/yr
  • philips sonicare protectiveclean 43009K/yr
  • sonicare 510010K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Sonicare 4300

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Mundhygiene”
20%of negative reviews mention “Haltbarkeit”
1.7%of orders come back
“Worked for only three months”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Philips Sonicare 4300 questions

Answered from the same tracked data.