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Philips Sonicare 3100

Maybe

Products sell for $36.37 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Philips Sonicare 3100 is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 2,966 Drogerie & Körperpflege niches · +3 vs the category median of 49
Market size
€469K/yr148K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
68%top-5 click share · 2 brands · 93 sellers

Flapen Score

Philips Sonicare 3100 against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Philips Sonicare 3100 is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Sonicare 3100 market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Sonicare 3100 148K times last year and spent an estimated €469K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €469K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
8.7%
Market size, estimated
€469Ka year
Peak month
November1.9× the quietest month
Top search term
philips sonicare 310082K searches a year

02 · Price

A sale here is worth €36.37.

Listings sell for €36.37 on average, from €22.99 to €54.41. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €36.37 that is €18K to €27K a year per listing.

Average price
€36.37inside the $15 to $100 sweet spot
Price range
€22.99–€54.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€18K–€27K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Mund- & Zahnpflege. It carries 2,662 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Mund- & Zahnpflege
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
2,662per listing
Listings tracked
13

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
42 months

Products

Top Philips Sonicare 3100 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

€0€47K€94K€141K€188K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

93

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • PHILIPS99%
  • Lächen1%

Demand

Philips Sonicare 3100 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Philips Sonicare 3100 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips sonicare 310082K/yr
  • sonicare 310042K/yr
  • philips sonicare 210012K/yr
  • sonicare 21006K/yr
  • philips sonicare 3100 series4K/yr
  • philips sonicare 2100 series1K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Sonicare 3100

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Mundhygiene”
24%of negative reviews mention “Haltbarkeit”
2.1%of orders come back
“Zahnbürste innerhalb von 2 Jahren defekt”
A buyer, on “Haltbarkeit”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Philips Sonicare 3100 questions

Answered from the same tracked data.