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Philips Rasierer Ersatzköpfe

Fail

The top 5 brands take 100% of clicks, so Philips Rasierer Ersatzköpfe is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€49K/yr29K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
93%top-5 click share · 3 brands · 111 sellers

Flapen Score

Philips Rasierer Ersatzköpfe against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Philips Rasierer Ersatzköpfe is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Rasierer Ersatzköpfe market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Rasierer Ersatzköpfe 29K times last year and spent an estimated €49K. All 3 brands take every click. Demand peaks in Jul–Aug–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
10.2%
Market size, estimated
€49Ka year
Peak month
August2.1× the quietest month
Top search term
philips bodygroom ersatzklingen11K searches a year

02 · Price

A sale here is worth €16.32.

Listings sell for €16.32 on average, from €11.16 to €28.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At €16.32 that is €4K to €8K a year per listing.

Average price
€16.32inside the $15 to $100 sweet spot
Price range
€11.16–€28.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #40 within Rasur & Enthaarung. It carries 10,419 reviews at 3.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
20.8%
Average rank
#40in Rasur & Enthaarung
Average rating
3.49 starsAmazon Germany average 4.37 stars
Average reviews
10,419per listing
Listings tracked
7

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Philips Rasierer Ersatzköpfe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 213%
  • Brand 39%

Demand

Philips Rasierer Ersatzköpfe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Philips Rasierer Ersatzköpfe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips bodygroom ersatzklingen11K/yr
  • philips ersatzscherkopf8K/yr
  • philips bg5020 scherkopf5K/yr
  • philips rasierer ersatzteile5K/yr
  • philips rasierer ersatzköpfe761/yr

Reviews and returns

What reviews say buyers love and hate about Philips Rasierer Ersatzköpfe

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“schlechter Ersatz”
A buyer, on “Qualität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Philips Rasierer Ersatzköpfe questions

Answered from the same tracked data.