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Philips Ladyshaver

Fail

The top 5 brands take 100% of clicks, so Philips Ladyshaver is a Fail.

Flapen Score
49
49 / 100
Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median
Market size
€55K/yr40K searches / yr
90-day growth
+41.5%search demand this quarter
Competition
67%top-5 click share · 5 brands · 95 sellers

Flapen Score

Philips Ladyshaver against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Philips Ladyshaver is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Ladyshaver market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Ladyshaver 40K times last year and spent an estimated €55K. All 5 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+41.5%
Conversion, latest week
4.8%
Market size, estimated
€55Ka year
Peak month
July2.8× the quietest month
Top search term
philips rasierer damen22K searches a year

02 · Price

A sale here is worth €28.30.

Listings sell for €28.30 on average, from €17.66 to €47.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €28.30 that is €0 to €3K a year per listing.

Average price
€28.30inside the $15 to $100 sweet spot
Price range
€17.66–€47.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #9 within Rasur & Enthaarung. It carries 3,365 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
18.3%
Average rank
#9in Rasur & Enthaarung
Average rating
4.15 starsAmazon Germany average 4.37 stars
Average reviews
3,365per listing
Listings tracked
13

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
24 months

Products

Top Philips Ladyshaver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

95

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 27%
  • Brand 33%
  • Brand 42%
  • Brand 52%

Demand

Philips Ladyshaver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Philips Ladyshaver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips rasierer damen22K/yr
  • philips damenrasierer8K/yr
  • philips damenrasierer elektrisch5K/yr
  • lady shaver philips3K/yr
  • philips ladyshaver2K/yr
  • philips ladyshaver series 8000585/yr
  • philips ladyshaver series 6000265/yr

Reviews and returns

What reviews say buyers love and hate about Philips Ladyshaver

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Qualität insgesamt”
1.9%of orders come back
“Unzufrieden”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Philips Ladyshaver questions

Answered from the same tracked data.