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philips haarschneider

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 54Growth 22Conversion 55Competition 27Returns 66Price range 95Avg price 95Brand share 0Review moat 24Quality gap 65

Avg price

Incredible€40.58

avg listing price — sweet spot $15–$100

Price range

Incredible€17.74–€72.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Market size

Good€372K

€372K/yr · 198K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,449.06

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, philips haarschneider is a €372K/yr Amazon Germany market (198K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

philips haarschneider market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
€325K–€406K
units × avg price
Conversion rate
4.6%
Avg BSR
#14
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
0.0%
Avg brand age
40 months
Avg seller age
186 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

257

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • PHILIPS96%
  • Braun2%
  • JEETIF1%
  • Remington1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Top philips haarschneider search terms

  • philips haarschneidemaschine39K/yr
  • haarschneidemaschine philips50K/yr
  • philips haarschneider57K/yr
  • haarschneider philips10K/yr
  • philips haarschneider herren14K/yr
  • philips hair clipper7K/yr
  • philips langhaarschneider herren4K/yr
  • phillips haarschneider9K/yr
  • philips hair4K/yr
  • philips hair clipper series 70003K/yr
All search terms

Top philips haarschneider products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€19K10%€37K15%€56K20%€74K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about philips haarschneider

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Produkt”

Preis-Leistungs-Verhältnis16%

“Beste Preis/Leistung”

Akkulaufzeit10%

“Akku Laufzeit super”

Benutzerfreundlichkeit10%

“Ois easy”

beworben Vs Tatsächliches Produkt6%

“Tut was er soll”

Add-Ons/Anhänge5%

“Für alle möglichen Anwendungsfälle perfekte Adapter”

Aufladen3%

“Erstmal voll aufgeladen. wurde schon fast vollständig geladen geliefert”

Griff3%

“liegt super in der Hand”

Effizienz2%

“Funktioniert”

Einstellbarkeit/Drehbarkeit/lehnend2%

“Außerdem bekommt man einen guten Übergang durch die verstellbaren Klingen”

What buyers complain about

Haltbarkeit15%

“Haltbarkeit nicht gut”

Akkulaufzeit13%

“Akku defekt nach 5 monaten”

Qualität insgesamt12%

“Bin von Qualität von Philips sehr enttäuscht”

Produktzustand10%

“Benutztes Produkt”

Aufladen7%

“Akku mangelhaft”

Add-Ons/Anhänge4%

“Zubehör etwas unübersichtlich”

Preis-Leistungs-Verhältnis3%

“Schade ums Geld”

Funktionalität insgesamt3%

“Ohne Funktion”

Gesamtgröße2%

“könnte für mein Empfinden etwas breiter sein”

Einfache Reinigung2%

“man muss immer wieder säubern.”

Top return reasons

Produktzustand16%
Funktionalität insgesamt14%
Qualität insgesamt11%
Defekt Material/Teile9%
Aufladen9%
Gesamtgröße8%
Add-Ons/Anhänge5%
beworben Vs Tatsächliches Produkt5%
Akkulaufzeit2%
Benutzerfreundlichkeit2%

Common questions

Is philips haarschneider profitable to sell on Amazon Germany?
The niche generates €372K/yr across 17 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (45/100).
How competitive is the philips haarschneider niche?
4 brands and 257 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in philips haarschneider?
Top complaints mined from reviews: Haltbarkeit, Akkulaufzeit, Qualität insgesamt. The return rate is 2.4%.
When does demand for philips haarschneider peak?
Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the philips haarschneider niche?
Listings span €17.74–€72.93; the average listing price is €40.58 (sweet spot $15–$100). The average incumbent carries 6,449 reviews — the moat a new listing must climb.