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Philips Facial Hair Remover

Fail

The top 5 products take 96% of clicks, so Philips Facial Hair Remover is a Fail.

Flapen Score
45
45 / 100
Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49
Market size
€48K/yr35K searches / yr
90-day growth
+56.9%search demand this quarter
Competition
96%top-5 click share · 6 brands · 53 sellers

Flapen Score

Philips Facial Hair Remover against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Philips Facial Hair Remover is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Facial Hair Remover market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Facial Hair Remover 35K times last year and spent an estimated €48K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+56.9%
Conversion, latest week
9.2%
Market size, estimated
€48Ka year
Top search term
philips facial hair remover15K searches a year

02 · Price

A sale here is worth €14.92.

Listings sell for €14.92 on average, from €7.75 to €19.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At €14.92 that is €7K to €11K a year per listing.

Average price
€14.92under the $15 to $100 sweet spot
Price range
€7.75–€19.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
€7K–€11K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Rasur & Enthaarung. It carries 7,020 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Rasur & Enthaarung
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
7,020per listing
Listings tracked
6

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Philips Facial Hair Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

53

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 213%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Search terms

Top Philips Facial Hair Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips facial hair remover15K/yr
  • philips gesichtsrasierer damen10K/yr
  • philips facial hair remover series 5000- brr454/005K/yr
  • philips gesichtshaarentferner6K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Facial Hair Remover

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Haltbarkeit”
1.5%of orders come back
“Fällt ständig ab”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Philips Facial Hair Remover questions

Answered from the same tracked data.