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Philips Epilierer Damen

Fail

The top 5 brands take 100% of clicks, so Philips Epilierer Damen is a Fail.

Flapen Score
45
45 / 100
Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49
Market size
€128K/yr65K searches / yr
90-day growth
+39.3%search demand this quarter
Competition
56%top-5 click share · 3 brands · 223 sellers

Flapen Score

Philips Epilierer Damen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Philips Epilierer Damen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Epilierer Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Epilierer Damen 65K times last year and spent an estimated €128K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €128K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+39.3%
Conversion, latest week
2.5%
Market size, estimated
€128Ka year
Peak month
July2.5× the quietest month
Top search term
philips epilierer damen15K searches a year

02 · Price

A sale here is worth €80.55.

Listings sell for €80.55 on average, from €23.35 to €252.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €80.55 that is €0 to €8K a year per listing.

Average price
€80.55inside the $15 to $100 sweet spot
Price range
€23.35–€252.04
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Rasur & Enthaarung. It carries 1,513 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Rasur & Enthaarung
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
1,513per listing
Listings tracked
19

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Philips Epilierer Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

223

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 29%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Philips Epilierer Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Philips Epilierer Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips epilierer damen15K/yr
  • philips epilierer22K/yr
  • philips epilator9K/yr
  • epilierer philips7K/yr
  • philips epilierer series 80005K/yr
  • philips satinelle epilierer4K/yr
  • philips satinelle3K/yr
  • epilierer damen philipps498/yr

Reviews and returns

What reviews say buyers love and hate about Philips Epilierer Damen

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Benutzerfreundlichkeit”
14%of negative reviews mention “Funktionalität insgesamt”
3.0%of orders come back
“Wirkung = 0”
A buyer, on “Funktionalität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Philips Epilierer Damen questions

Answered from the same tracked data.