philipps sonicare aufsteckbürste
Launch itA $5.6M/yr market growing +2.0% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible€5.6M€5.6M/yr · 2.7M searches
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Great€20.99avg listing price — sweet spot $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Price range
Good€6.33–€40.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,805.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, philipps sonicare aufsteckbürste is a €5.6M/yr Amazon Germany market (2.7M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Launch it — 64/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 250K–300K
- avg 5,000–6,000/product
- Revenue / yr
- €5.2M–€6.3M
- units × avg price
- Launch success
- —
- 4 of 4 new (360d)
- Conversion rate
- 9.8%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 51%
- Out of stock
- 2.0%
- Avg brand age
- 39 months
- Avg seller age
- 177 days
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
103
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
35%
Top 20: 80%
Open market
5%
- PHILIPS71%
- valuabletry7%
- Jarubekil6%
- Rebeool5%
- demirdental3%
- wardimark2%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Sonicare W2 Optimal White Original Ersatzbürstenköpfe Schwarz 4er-Pack HX6064/88
PHILIPS€20.394.7★2,436 rev
Philips Sonicare W2 Optimal White Original Ersatzbürstenköpfe Schwarz 8er-Pack HX6068/88
PHILIPS€27.254.7★2,436 rev
Philips Sonicare W2 Optimal White Original Ersatzbürstenköpfe Weiß 8er-Pack HX6068/87
PHILIPS€27.824.8★1,919 rev
Philips Sonicare C1 ProResults Original Ersatzbürstenköpfe Weiß 4er-Pack HX6014/87
PHILIPS€16.494.7★1,387 rev
Philips Sonicare C1 ProResults-Bürstenköpfe für elektrische Schallzahnbürsten 10 Stück (Modell HX6010/32)
PHILIPS€28.084.6★14,603 rev
Newest
by launch date
Philips Sonicare InterCare Original-Ersatzbürstenköpfe für elektrische Zahnbürsten Weiß 8er-Pack HX9008/87
PHILIPS€23.6214 rev
Jarubekil 12er Ersatzbürsten Kompatibel mit Philips Sonicare Elektrische Zahnbürste Bürstenköpfe Aufsteckbürsten für phillips 5500 9000 3100 4100 6100 7100 Schallzahnbürste (6 Weiß 6 Schwarz)
Jarubekil€14.45174 rev
Jarubekil 12er Ersatzbürsten Kompatibel mit Philips Sonicare Elektrische Zahnbürste Medium Bürstenköpfe Aufsteckbürsten für 5500 5300 9000 3100 4100 6100 7100 (Schwarz)
Jarubekil€14.22252 rev
NYTCNHO Ersatzbürsten Kompatibel mit Philips Sonicare Elektrische Zahnbürste 8er Ersatzbürstenköpfe Kompatibel mit Philips Sonicare Elektrische Zahnbürste Snap-on-Bürstenmodell
NYTCNHO€6.33927 rev
Jarubekil 12er Ersatzbürsten Kompatibel mit Philips Sonicare Elektrische Zahnbürste Medium Bürstenköpfe Aufsteckbürsten für 5500 5300 9000 3100 4100 6100 7100 (Weiß)
Jarubekil€13.29386 rev
Trending
90-day click momentumPhilips Sonicare InterCare Original-Ersatzbürstenköpfe für elektrische Zahnbürsten Weiß 8er-Pack HX9008/87
PHILIPS€23.624.7★
Philips Sonicare W2 Optimal White Original Ersatzbürstenköpfe Schwarz 2er-Pack HX6062/88
PHILIPS€13.714.7★
NYTCNHO Ersatzbürsten Kompatibel mit Philips Sonicare Elektrische Zahnbürste 8er Ersatzbürstenköpfe Kompatibel mit Philips Sonicare Elektrische Zahnbürste Snap-on-Bürstenmodell
NYTCNHO€6.334.4★
Philips Sonicare C3 Premium Plaque Defense Original Ersatzbürstenköpfe Weiß 4er-Pack HX9044/87
PHILIPS€29.014.7★
Philips Sonicare C1 ProResults-Bürstenköpfe für elektrische Schallzahnbürsten 10 Stück (Modell HX6010/32)
PHILIPS€28.084.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Zahnbürsten passen optimal auf meine Dental Zahnbürste”
“Super Produkt”
“PASST”
“Super Preis/Leistung”
“wie versprochen”
“-reinigen super”
“Großer Vorrat, gutes Putzergebnis – positive Überraschung”
“Super Soft”
“leichte Handhabung”
“I had high hopes for these replacement brush heads because theyre advertised as compatible with Philips Sonicare models”
What buyers complain about
“Preis verdoppelt”
“Not worth the hype – disappointing quality and performance”
“Zahnfleisch blutet beim putzen”
“Ungenaue Passform”
“Das Material wirkt steif”
“Abfallend”
“However, the overall cleaning performance is underwhelming”
“Nicht zwingend kompatibel”
“Aufsteckbürsten häufig defekt”
“Vibration nur eingeschränkt”
Top return reasons
Common questions
- Is philipps sonicare aufsteckbürste profitable to sell on Amazon Germany?
- The niche generates €5.6M/yr across 39 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Launch it (64/100).
- How competitive is the philipps sonicare aufsteckbürste niche?
- 11 brands and 103 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in philipps sonicare aufsteckbürste?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Mundhygiene. The return rate is 0.5%.
- When does demand for philipps sonicare aufsteckbürste peak?
- Demand peaks in Jul–Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the philipps sonicare aufsteckbürste niche?
- Listings span €6.33–€40.27; the average listing price is €20.99 (sweet spot $15–$100). The average incumbent carries 2,805 reviews — the moat a new listing must climb.
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