Philipps Sonicare Aufsteckbürste

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5.6M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

+2.0%

Conversion, latest week

9.8%

Market size, estimated

€5.6Ma year

Peak month

November2.1× the quietest month

Top search term

philips sonicare ersatzbürsten1.3M searches a year

Listings sell for €20.99 on average, from €6.33 to €40.27. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 5,000 to 6,000 of them. At €20.99 that is €105K to €126K a year per listing.

Average price

€20.99inside the $15 to $100 sweet spot

Price range

€6.33–€40.27

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

250K–300K

Units per listing a year

5,000–6,000

Revenue per listing a year

€105K–€126K

Returns

0.5%of orders · Amazon Germany median 1.1%

51% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #47 within Mund- & Zahnpflege. It carries 2,805 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

51%

Prime listings

95%

Out of stock, average day

2.0%

Average rank

#47in Mund- & Zahnpflege

Average rating

4.56 starsAmazon Germany average 4.37 stars

Average reviews

2,805per listing

Listings tracked

39

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months