Is pflaster sensitiv profitable to sell on Amazon Germany?

The niche generates €267K/yr across 14 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Skip it (40/100).

How competitive is the pflaster sensitiv niche?

5 brands and 74 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pflaster sensitiv?

Top complaints mined from reviews: Haftung/Klebrigkeit, Allergien, Hautgesundheit. The return rate is 0.0%.

When does demand for pflaster sensitiv peak?

Demand peaks in Jan–Mar; the busiest month runs 8.4× the quietest.

What does it cost to enter the pflaster sensitiv niche?

Listings span €2.01–€15.61; the average listing price is €6.73 (sweet spot $15–$100). The average incumbent carries 2,860 reviews — the moat a new listing must climb.

pflaster sensitiv

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay€267K

€267K/yr · 226K searches

Review moat

Okay2,860.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Avg price

Bad€6.73

avg listing price — sweet spot $15–$100

Price range

Bad€2.01–€15.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, pflaster sensitiv is a €267K/yr Amazon Germany market (226K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 40/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pflaster sensitiv market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: €269K–€337K; units × avg price
Conversion rate: 17.6%
Avg BSR: #134
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 4.3%
Avg brand age: 48 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Hansaplast63%
Saxomed15%
Beiersdorf14%
ABENA4%
Medrull4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.

Peak months: Jan, Mar · busiest ÷ quietest = 8.4×

Open Trend

Top pflaster sensitiv search terms

pflaster sensitiv87K/yr +5.1%6.9% conv.
hansaplast sensitive63K/yr -11.2%7.3% conv.
sensitive pflaster18K/yr +6.6%4.8% conv.
hypoallergenes pflaster für allergiker4K/yr +133.7%0.5% conv.
wundpflaster sensitiv7K/yr +10.2%3.9% conv.
hansaplast sensitive pflaster7K/yr -16.1%11.8% conv.
hypoallergenes pflaster7K/yr -5.1%0.4% conv.
sensitiv pflaster5K/yr +2.8%6.4% conv.
hansaplast pflaster sensitive5K/yr -12.2%14.2% conv.
heftpflaster sensitiv4K/yr +11.8%5.4% conv.

All search terms

Top pflaster sensitiv products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hansaplast Sensitive Pflaster (20 Strips) hautfreundliche und hypoallergene Wundpflaster mit Bacteria Shield & sicherer Klebkraft schmerzlos zu entfernende Pflaster

Hansaplast€2.014.7★2,097 rev

Hansaplast Sensitive Pflaster (40 Strips) Hautfreundliche Wundpflaster aus weichem atmungsaktivem Material mit Bacteria Shield und starker Haftkraft schonend zur Haut und schmerzfrei zu entfernen

Hansaplast€4.974.7★62 rev

Hansaplast Sensitive Pflaster (5 m x 8 cm) zuschneidbare und hautfreundliche Wundpflaster mit sicherer Klebkraft schmerzlos zu entfernende Pflaster

Beiersdorf€15.614.7★731 rev

Saxomed Wundpflaster steril 7x5 cm 50 Stück sterile Pflaster

Saxomed€8.874.6★3,961 rev

Hansaplast Pflaster Sensitive XL 5 Stück steril 6 x 7 cm

Hansaplast€3.094.6★602 rev

Newest

by launch date

ABENA Wundpflaster steril 7x6 cm 100 Stück Sensitives Pflaster hautfreundlich & atmungsaktiv einzeln verpackt Schutzpflaster für Schnittwunden und Kratzer für Zuhause & Klinik

ABENA€8.48474 rev

1y ago

Hansaplast Sensitive Pflaster (40 Strips) Hautfreundliche Wundpflaster aus weichem atmungsaktivem Material mit Bacteria Shield und starker Haftkraft schonend zur Haut und schmerzfrei zu entfernen

Hansaplast€4.9762 rev

2y ago

Pflaster Rolle 6cm x 5m Pflaster Box Wundpflaster Heftpflaster - Elastisch Weiß Sensitiv - Starke Klebekraft

Saxomed€8.473,958 rev

2y ago

Saxomed Wundpflaster steril 7x5 cm 50 Stück sterile Pflaster

Saxomed€8.873,961 rev

3y ago

Saxomed Wundpflaster steril 10x8 cm 25 Stück SensiPore Pflaster sensitiv

Saxomed€9.283,961 rev

3y ago

What buyers say about pflaster sensitiv

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Beste Qualität”

Preis-Leistungs-Verhältnis15%

“Super Preise”

Haftung/Klebrigkeit13%

“haftet super”

beworben Vs Tatsächliches Produkt11%

“hält, was es verspricht”

Benutzerfreundlichkeit8%

“Leichte Handhabung”

Gesamtgröße6%

“PASST”

Desinfektion3%

“Desinfektionsspray”

Haltbarkeit3%

“hält gut,”

Sprühen/Durchfluss2%

“Das Spray lässt sich einfach anwenden”

Effizienz2%

“Hat alles reibungslos geklappt”

What buyers complain about

Haftung/Klebrigkeit36%

“Klebekraft ist gleich Null”

Allergien12%

“Haut gerötet/gereizt”

Hautgesundheit5%

“löst sich sehr schnell von der Haut ab”

Preis-Leistungs-Verhältnis5%

“Leider Geld für Müll bezahlt”

Benutzerfreundlichkeit4%

“Fragliche Anwendung”

Empfindlichkeit insgesamt3%

“Sensitive sieht anders aus”

Funktionalität insgesamt3%

“Funktioniert nicht”

Schmerzlinderung – insgesamt2%

“Verletzungen”

Haltbarkeit2%

“löst sich immer wieder ab”

Qualität insgesamt2%

“Teurer Müll”

Top return reasons

Defekt Material/Teile100%

Common questions

Is pflaster sensitiv profitable to sell on Amazon Germany?: The niche generates €267K/yr across 14 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Skip it (40/100).
How competitive is the pflaster sensitiv niche?: 5 brands and 74 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pflaster sensitiv?: Top complaints mined from reviews: Haftung/Klebrigkeit, Allergien, Hautgesundheit. The return rate is 0.0%.
When does demand for pflaster sensitiv peak?: Demand peaks in Jan–Mar; the busiest month runs 8.4× the quietest.
What does it cost to enter the pflaster sensitiv niche?: Listings span €2.01–€15.61; the average listing price is €6.73 (sweet spot $15–$100). The average incumbent carries 2,860 reviews — the moat a new listing must climb.