Is pflaster rund profitable to sell on Amazon Germany?

The niche generates €94K/yr across 8 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (42/100).

How competitive is the pflaster rund niche?

5 brands and 36 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pflaster rund?

Top complaints mined from reviews: Haftung/Klebrigkeit, Farbe, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.

When does demand for pflaster rund peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the pflaster rund niche?

Listings span €1.74–€10.10; the average listing price is €7.35 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.

pflaster rund

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great215.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Market size

Bad€94K

€94K/yr · 115K searches

Avg price

Bad€7.35

avg listing price — sweet spot $15–$100

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad€1.74–€10.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, pflaster rund is a €94K/yr Amazon Germany market (115K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pflaster rund market data

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: €92K–€110K; units × avg price
Conversion rate: 11.1%
Avg BSR: #1,019
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 1.0%
Avg brand age: 40 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Beiersdorf54%
Lohmann & Rauscher26%
DASHUI13%
YSAOAKA5%
Eniyou3%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — +7.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top pflaster rund search terms

pflaster rund18K/yr +12.1%4.2% conv.
runde pflaster16K/yr +20.9%4.2% conv.
pflaster rund klein12K/yr +13.4%6.1% conv.
kleine pflaster12K/yr +12.0%2.5% conv.
kleine runde pflaster11K/yr +9.7%6.1% conv.
pflaster klein10K/yr -4.9%2.7% conv.
runde pflaster klein7K/yr +18.3%5.7% conv.
mini pflaster8K/yr -6.3%3.3% conv.
rundpflaster8K/yr -3.2%6.1% conv.
pflaster klein rund6K/yr +10.1%7.1% conv.

All search terms

Top pflaster rund products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hansaplast Aqua Protect Rundpflaster (24 Strips) Wasserdichte Pflaster aus atmungsaktivem Material und Bacteria Shield Wundpflaster mit extra starker Klebkraft und schonend zur Haut

Beiersdorf€1.744.4★278 rev

Curaplast Sensitiv rund 100 St. Pflaster

Lohmann & Rauscher€7.754.4★1,020 rev

DASHUI 300 Stück Pflaster Wasserfest Rund Wasserfeste Pflaster

DASHUI€7.725.0★1 rev

Curaplast sensitive Injektionspflaster für normale und sensible Haut 2 x 4 cm (250 Stück)

Lohmann & Rauscher€7.424.5★370 rev

300 Stück Runde Pflaster 22 mm Pflaster Rund Kleine Waschfest Spot Pflasters für Erste-Hilfe-Kits

YSAOAKA€6.654.3★45 rev

Newest

by launch date

DASHUI 300 Stück Pflaster Wasserfest Rund Wasserfeste Pflaster

DASHUI€7.721 rev

3mo ago

DASHUI 500 Stück Runde Pflaster Pflaster Wasserfest Kleine Rundpflaster 25mm

DASHUI€8.067 rev

3mo ago

DASHUI 270 Stück Pflaster Rund Elastisches Gewebe Kleine Runde Pflaster Hautfreundliche Rundpflaster Klein für Gesicht Nase Hände

DASHUI€9.381 rev

4mo ago

500 Stück Pflaster Rund 25 mm Kleine Runde Pflaster Rundpflaster Waschfest Spot Pflasters Hautfreundlich Geeignet für Kleinere Wunden an Nase Händen und Ellbogen

Eniyou€10.104 rev

5mo ago

Hansaplast Aqua Protect Rundpflaster (24 Strips) Wasserdichte Pflaster aus atmungsaktivem Material und Bacteria Shield Wundpflaster mit extra starker Klebkraft und schonend zur Haut

Beiersdorf€1.74278 rev

1y ago

What buyers say about pflaster rund

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Produkt”

Haftung/Klebrigkeit21%

“Klebstoff hält sehr gut”

Gesamtgröße7%

“Ideale Größe”

beworben Vs Tatsächliches Produkt7%

“Produkt funktioniert wie erwartet”

Haltbarkeit7%

“Zuverlässig”

Wasserbeständigkeit6%

“Super Pflaster, lassen kein Wasser durch, halten lang und schützen die Wunde”

Preis-Leistungs-Verhältnis4%

“Auch ein top Preis”

Stärke3%

“Halten super”

Funktionalität insgesamt3%

“erfüllen ihren Zweck”

Schmierung3%

“Als Tip zum entfernen, mit Öl leicht abstreichen”

What buyers complain about

Haftung/Klebrigkeit31%

“Klebt überhaupt nicht”

Farbe13%

“Pflaster sind aber weiß.”

beworben Vs Tatsächliches Produkt9%

“Produktänderung ohne das Angebot zu ändern”

Kontamination6%

“Nicht steril obwohl so beschrieben”

Schutz6%

“Gerade wenn man nach einem Eingriff zuverlässigen Schutz braucht, ist das sehr enttäuschend”

Akkulaufzeit6%

“24 Stunden Akkulaufzeit ist kein Marketing-Versprechen”

Qualität insgesamt5%

“Wie die Qualität des Produktes ist kann ich nicht beurteilen, weil ich keine ander Verwendung dafür habe”

Haltbarkeit4%

“Sie fallen einfach nach kurzer Zeit ab”

Allergien3%

“Gute Pflaster - leider allergisch”

Gesamtgröße3%

“Sind doch etwas klein”

Top return reasons

Farbe67%

beworben Vs Tatsächliches Produkt17%

Qualität insgesamt4%

Haftung/Klebrigkeit4%

Produktzustand4%

Benutzerfreundlichkeit2%

Sicherheitsstandards1%

Common questions

Is pflaster rund profitable to sell on Amazon Germany?: The niche generates €94K/yr across 8 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (42/100).
How competitive is the pflaster rund niche?: 5 brands and 36 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pflaster rund?: Top complaints mined from reviews: Haftung/Klebrigkeit, Farbe, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
When does demand for pflaster rund peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the pflaster rund niche?: Listings span €1.74–€10.10; the average listing price is €7.35 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.