Is Pflaster profitable to sell on Amazon Germany?

Flapen scores Pflaster 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €1.0M a year across 18 tracked products. Search demand grew +15.1% in the last 90 days.

How competitive is the Pflaster niche on Amazon Germany?

9 brands and 117 sellers compete in Pflaster on Amazon Germany. The top 5 Pflaster products take 66% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Pflaster?

Pflaster buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Allergien, and Qualität insgesamt. An estimated 0.0% of orders come back.

When does demand for Pflaster peak?

Search demand for Pflaster on Amazon Germany is steady all year. The busiest month runs 1.7× the quietest.

What does it cost to enter the Pflaster niche?

Pflaster sells for €5.94 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.97 to €15.95. The average product has 3,555 reviews, the count a new listing must catch up to.

Pflaster

Fail

Prices span $1.97–$15.95, mostly outside the sweet spot, so Pflaster is a Fail.

Flapen Score: 49
49 / 100Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median
Market size: €1.0M/yr1.3M searches / yr
90-day growth: +15.1%search demand this quarter
Competition: 66%top-5 click share · 9 brands · 117 sellers

Flapen Score

Pflaster against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Pflaster is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Pflaster market on Amazon at a glance

Shoppers on Amazon Germany searched for Pflaster 1.3M times last year and spent an estimated €1.0M. The top 5 brands take 93% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.0M a year.

Searches, last 12 months: 1.3M
Growth, 90 days vs prior 90: +15.1%
Conversion, latest week: 13.9%
Market size, estimated: €1.0Ma year
Peak month: May1.7× the quietest month
Top search term: pflaster641K searches a year

02 · Price

A sale here is worth €5.94.

Listings sell for €5.94 on average, from €1.97 to €15.95. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At €5.94 that is €48K to €59K a year per listing.

Average price: €5.94under the $15 to $100 sweet spot
Price range: €1.97–€15.95
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 200K–250K
Units per listing a year: 8,000–10,000
Revenue per listing a year: €48K–€59K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #102 within Erste Hilfe. It carries 3,555 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 1.4%
Average rank: #102in Erste Hilfe
Average rating: 4.63 starsAmazon Germany average 4.37 stars
Average reviews: 3,555per listing
Listings tracked: 18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Pflaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

117

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Brand 134%
Brand 231%
Brand 320%
Brand 46%
Brand 53%
Brand 63%
Open — no brand owns it (3 brands, 4%)

Demand

Pflaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Pflaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

pflaster641K/yr +14.9%10.8% conv.
pflaster set150K/yr +33.9%10.0% conv.
wundpflaster145K/yr +8.3%5.3% conv.
pflaster groß64K/yr +21.8%4.3% conv.
pflasterbox52K/yr -9.9%1.8% conv.
sterile wundpflaster43K/yr -0.5%4.7% conv.
heftpflaster31K/yr +15.1%7.3% conv.
wundverband32K/yr +16.9%3.5% conv.
plaster23K/yr +10.0%8.0% conv.
wundpflaster steril19K/yr +12.7%3.7% conv.

Reviews and returns

What reviews say buyers love and hate about Pflaster

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Haftung/Klebrigkeit”

34%of negative reviews mention “Haftung/Klebrigkeit”

<0.1%of orders come back, a rate Amazon rounds to zero

“Klebekraft ist gleich Null”

A buyer, on “Haftung/Klebrigkeit”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Pflaster questions

Answered from the same tracked data.

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