Pflaster
FailPrices span $1.97–$15.95, mostly outside the sweet spot, so Pflaster is a Fail.
- Flapen Score
- 49 / 100Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median49
- Market size
- €1.0M/yr1.3M searches / yr
- 90-day growth
- +15.1%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 117 sellers
Flapen Score
Pflaster against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Pflaster is stronger. Inside it, weaker.
Market
The Pflaster market on Amazon at a glance
Shoppers on Amazon Germany searched for Pflaster 1.3M times last year and spent an estimated €1.0M. The top 5 brands take 93% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.0M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +15.1%
- Conversion, latest week
- 13.9%
- Market size, estimated
- €1.0Ma year
- Peak month
- May1.7× the quietest month
- Top search term
- pflaster641K searches a year
02 · Price
A sale here is worth €5.94.
Listings sell for €5.94 on average, from €1.97 to €15.95. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At €5.94 that is €48K to €59K a year per listing.
- Average price
- €5.94under the $15 to $100 sweet spot
- Price range
- €1.97–€15.95
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- €48K–€59K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #102 within Erste Hilfe. It carries 3,555 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #102in Erste Hilfe
- Average rating
- 4.63 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,555per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Pflaster products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hansaplast Classic Pflaster (2 m x 6 cm) zuschneidbare Wundpflaster mit extra starker Klebkraft & Bacteria Shield flexibles und atmungsaktives Verbandsmaterial
- Price
- €2.42
- Rating
- 4.8/5
- Reviews
- 5,204
- Age
- 5y ago

Medrull Steriler Wundverband 6x7 cm Sterile Wundpflaster ULTRA PORE Starke Klebekraft - Schützt bei Schnittwunden & Kratzern Pflaster Einzeln verpackt 50 Stück
- Price
- €6.05
- Rating
- 4.4/5
- Reviews
- 11,632
- Age
- 5y ago

Hansaplast Universal Pflaster (40 Strips) schmutz- und wasserabweisende Wundpflaster Pflaster Set mit starker Klebkraft & Bacteria Shield
- Price
- €2.59
- Rating
- 4.6/5
- Reviews
- 3,074
- Age
- 5y ago

Hansaplast Sensitive Pflaster (20 Strips) hautfreundliche und hypoallergene Wundpflaster mit Bacteria Shield & sicherer Klebkraft schmerzlos zu entfernende Pflaster
- Price
- €2.01
- Rating
- 4.7/5
- Reviews
- 2,097
- Age
- 5y ago

Hansaplast Elastic Pflaster (20 Strips) Wundpflaster für Gelenke und viel bewegte Körperstellen flexibles Verbandsmaterial mit extra starker Klebkraft
- Price
- €1.97
- Rating
- 4.8/5
- Reviews
- 1,023
- Age
- 5y ago
Trending
estimated 90-day click momentum
Hansaplast Aqua Protect Promo-Set 2025
- Price
- €10.12
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 1y ago

Hansaplast Elastic Pflaster (20 Strips) Wundpflaster für Gelenke und viel bewegte Körperstellen flexibles Verbandsmaterial mit extra starker Klebkraft
- Price
- €1.97
- Rating
- 4.8/5
- Reviews
- 1,023
- Age
- 5y ago

Lewis-Plast Premium Sortierte Atmungsaktive Stoffpflaster - Schachtel mit 100 Wasserdichten Pflastern Medizinischer Qualität - Geeignet für Alle Arten von Kleinen Schnitten und Schürfwunden
- Price
- €3.64
- Rating
- 4.4/5
- Reviews
- 669
- Age
- 1y ago

Saxomed Wundpflaster steril 7x5 cm 50 Stück sterile Pflaster
- Price
- €8.87
- Rating
- 4.6/5
- Reviews
- 3,961
- Age
- 3y ago

Hansaplast Erste Hilfe Pflaster Mix (20 Strips) Pflaster Set in verschiedenen Größen ideal für unterwegs Wundpflaster mit Bacteria Shield
- Price
- €2.39
- Rating
- 4.7/5
- Reviews
- 707
- Age
- 9y ago
Newest
by launch date
Lewis-Plast Premium Sortierte Atmungsaktive Stoffpflaster - Schachtel mit 100 Wasserdichten Pflastern Medizinischer Qualität - Geeignet für Alle Arten von Kleinen Schnitten und Schürfwunden
- Price
- €3.64
- Rating
- 4.4/5
- Reviews
- 669
- Age
- 1y ago

Hansaplast Aqua Protect Promo-Set 2025
- Price
- €10.12
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 1y ago

Ourmed Flexible Assorted Plasters Variety Pack 100 Pieces Fingertip Bandages für Erste Hilfe kleinere Schnitte Kratzer Schürfwunden & Wundversorgung starker Halt für 24 Stunden nicht-Latex
- Price
- €11.25
- Rating
- 4.5/5
- Reviews
- 620
- Age
- 1y ago

Hansaplast Sensitive Pflaster (40 Strips) Hautfreundliche Wundpflaster aus weichem atmungsaktivem Material mit Bacteria Shield und starker Haftkraft schonend zur Haut und schmerzfrei zu entfernen
- Price
- €4.97
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 2y ago

Saxomed Wundpflaster steril 7x5 cm 50 Stück sterile Pflaster
- Price
- €8.87
- Rating
- 4.6/5
- Reviews
- 3,961
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
117
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
4%
- Hansaplast34%
- Beiersdorf31%
- Medrull20%
- NOBAMED Paul Danz AG6%
- Cutiderm3%
- Saxomed3%
- Open — no brand owns it (3 brands, 4%)
Demand
Pflaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Pflaster search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pflaster641K/yr
- pflaster set150K/yr
- wundpflaster145K/yr
- pflaster groß64K/yr
- pflasterbox52K/yr
- sterile wundpflaster43K/yr
- heftpflaster31K/yr
- wundverband32K/yr
- plaster23K/yr
- wundpflaster steril19K/yr
Reviews and returns
What reviews say buyers love and hate about Pflaster
We read the reviews and the return reasons for every product selling here.
“Klebekraft ist gleich Null”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pflaster questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









