Pferdesalbe
FailThe top 5 brands take 91% of clicks, so Pferdesalbe is a Fail.
- Flapen Score
- 47 / 100Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 4947
- Market size
- €484K/yr423K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 59 sellers
Flapen Score
Pferdesalbe against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Pferdesalbe is stronger. Inside it, weaker.
Market
The Pferdesalbe market on Amazon at a glance
Shoppers on Amazon Germany searched for Pferdesalbe 423K times last year and spent an estimated €484K. The top 5 brands take 91% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €484K a year.
- Searches, last 12 months
- 423K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 9.6%
- Market size, estimated
- €484Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- pferdesalbe238K searches a year
02 · Price
A sale here is worth €11.88.
Listings sell for €11.88 on average, from €6.05 to €17.88. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At €11.88 that is €36K to €48K a year per listing.
- Average price
- €11.88under the $15 to $100 sweet spot
- Price range
- €6.05–€17.88
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €36K–€48K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Wellness. It carries 2,689 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 79%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Wellness
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,689per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Pferdesalbe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
59
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
5%
- Brand 146%
- Brand 219%
- Brand 314%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (2 brands, 5%)
Demand
Pferdesalbe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Pferdesalbe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pferdesalbe238K/yr
- pferdebalsam67K/yr
- pferdesalbe für mensch extra stark27K/yr
- pferdesalbe kühlend12K/yr
- pferdebalsam kühlend10K/yr
- pferdesalbe für muskeln7K/yr
- pferdesalbe wärmend12K/yr
- pferdebalsam extra stark8K/yr
- pferdesalbe mit hanf8K/yr
- pferdebalsam mit hanf5K/yr
Reviews and returns
What reviews say buyers love and hate about Pferdesalbe
We read the reviews and the return reasons for every product selling here.
“eine wärmende Wirkung ist kaum wahrzunehmen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pferdesalbe questions
Answered from the same tracked data.









