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Persil Pods

Fail

The top 5 brands take 100% of clicks, so Persil Pods is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€182K/yr111K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
58%top-5 click share · 4 brands · 60 sellers

Flapen Score

Persil Pods against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Persil Pods is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Persil Pods market on Amazon at a glance

Shoppers on Amazon Germany searched for Persil Pods 111K times last year and spent an estimated €182K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €182K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
7.2%
Market size, estimated
€182Ka year
Top search term
persil pods76K searches a year

02 · Price

A sale here is worth €22.88.

Listings sell for €22.88 on average, from €9.49 to €36.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €22.88 that is €6K to €11K a year per listing.

Average price
€22.88inside the $15 to $100 sweet spot
Price range
€9.49–€36.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€6K–€11K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #61 within Wäschepflege. It carries 921 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
70%
Out of stock, average day
1.2%
Average rank
#61in Wäschepflege
Average rating
4.72 starsAmazon Germany average 4.37 stars
Average reviews
921per listing
Listings tracked
23

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
51 months

Products

Top Persil Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

0%

  • Brand 162%
  • Brand 229%
  • Brand 36%
  • Brand 43%

Demand

Persil Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.8× · 9 of 12 months tracked

Search terms

Top Persil Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • persil pods76K/yr
  • persil discs15K/yr
  • persil tabs6K/yr
  • persil waschmittel pods6K/yr
  • waschmittel pods persil3K/yr
  • persil tabs waschmittel - universal3K/yr
  • persil discs 4in1 color2K/yr

Reviews and returns

What reviews say buyers love and hate about Persil Pods

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Geruch”
15%of negative reviews mention “Geruch”
0.1%of orders come back
“Kein duft”
A buyer, on “Geruch”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Persil Pods questions

Answered from the same tracked data.