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Peptide

Maybe

Returns run at only 0.1% of orders. But demand is soft, at +7.9% this quarter, so Peptide is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 49
Market size
€258K/yr287K searches / yr
90-day growth
+7.9%search demand this quarter
Competition
62%top-5 click share · 14 brands · 70 sellers

Flapen Score

Peptide against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Peptide is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peptide market on Amazon at a glance

Shoppers on Amazon Germany searched for Peptide 287K times last year and spent an estimated €258K. The top 5 brands take 76% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €258K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
+7.9%
Conversion, latest week
2.9%
Market size, estimated
€258Ka year
Peak month
May2.1× the quietest month
Top search term
peptide148K searches a year

02 · Price

A sale here is worth €31.44.

Listings sell for €31.44 on average, from €12.50 to €56.15. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €31.44 that is €16K to €24K a year per listing.

Average price
€31.44inside the $15 to $100 sweet spot
Price range
€12.50–€56.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
€16K–€24K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #207 within Kollagen. It carries 2,898 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
11.5%
Average rank
#207in Kollagen
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
2,898per listing
Listings tracked
20

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Peptide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

€0€26K€52K€77K€103K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

70

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

20%

  • ESN47%
  • COSRX13%
  • SYNTHAGEN LABORATORIES7%
  • The Ordinary5%
  • VitaRev4%
  • QIPOPC4%

Demand

Peptide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Peptide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peptide148K/yr
  • esn collagen peptides29K/yr
  • peptides21K/yr
  • esn kollagen16K/yr
  • esn collagen14K/yr
  • esn kollagen peptide7K/yr
  • cosrx peptide5K/yr
  • kollagen esn7K/yr
  • collagen esn6K/yr
  • tesamorelin peptide3K/yr

Reviews and returns

What reviews say buyers love and hate about Peptide

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt nicht so lecker”
A buyer, on “Geschmack insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Peptide questions

Answered from the same tracked data.