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Pechkeks Adventskalender 2023

Fail

Shoppers spend an estimated $9K a year here, so Pechkeks Adventskalender 2023 is a Fail.

Flapen Score
34
34 / 100
Ranks 2,845 of 2,966 Drogerie & Körperpflege niches · −15 vs the category median of 49
Market size
€9K/yr60K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
61%top-5 click share · 9 brands · 22 sellers

Flapen Score

Pechkeks Adventskalender 2023 against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Pechkeks Adventskalender 2023 is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pechkeks Adventskalender 2023 market on Amazon at a glance

Shoppers on Amazon Germany searched for Pechkeks Adventskalender 2023 60K times last year and spent an estimated €9K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €9K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
1.3%
Market size, estimated
€9Ka year
Peak month
December33.0× the quietest month
Top search term
pechkeks31K searches a year

02 · Price

A sale here is worth €11.36.

Listings sell for €11.36 on average, from €2.48 to €22.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €11.36 that is €1K to €3K a year per listing.

Average price
€11.36under the $15 to $100 sweet spot
Price range
€2.48–€22.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 25.9% of listings are out of stock. The average listing ranks #1,180 within Erste Hilfe. It carries 548 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
55%
Out of stock, average day
25.9%
Average rank
#1,180in Erste Hilfe
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
548per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pechkeks Adventskalender 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

22

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

5%

  • Brand 147%
  • Brand 228%
  • Brand 37%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Pechkeks Adventskalender 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25AugSepOctNovDecSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 33.0×

Search terms

Top Pechkeks Adventskalender 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pechkeks31K/yr
  • pechkekse15K/yr
  • unglückskekse4K/yr
  • pechkeks adventskalender7K/yr
  • pechkeks adventskalender 20254K/yr

Reviews and returns

What reviews say buyers love and hate about Pechkeks Adventskalender 2023

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Geschenk Zweck”
36%of negative reviews mention “Gesamtgröße”
0.8%of orders come back
“Dürfte gerne größer sein”
A buyer, on “Gesamtgröße”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pechkeks Adventskalender 2023 questions

Answered from the same tracked data.