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56

pea

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 12Conversion 39Competition 37Returns 100Price range 95Avg price 95Brand share 67Review moat 92Quality gap 60

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible€25.93

avg listing price — sweet spot $15–$100

Price range

Incredible€17.13–€90.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great153.39

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good€378K

€378K/yr · 472K searches

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-25.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, pea is a €378K/yr Amazon Germany market (472K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 56/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

pea market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
€259K–€324K
units × avg price
Conversion rate
3.1%
Avg BSR
#345
Page quality
0%
Prime
89%
Sponsored
89%
Out of stock
0.0%
Avg brand age
38 months
Avg seller age
199 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

17

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

29%

  • supplenatura. Rheinland21%
  • Naturkur16%
  • XTRA FUEL12%
  • DocVital9%
  • Solavica7%
  • Naturklar7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Top pea search terms

  • pea437K/yr
  • pea kapseln18K/yr
  • palmitoylethanolamid11K/yr
  • pea 6003K/yr
  • pro pea 8003K/yr
All search terms

Top pea products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€38K20%€76K30%€114K40%€151K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about pea

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Super Produkt”

Gelenkschmerzen9%

“Funktioniert bei Arthrose und Rheuma mit Einschränkungen”

Dosierung8%

“Die empfohlene Tagesdosis von 1.200 mg entspricht der üblichen Vorgabe”

Nebenwirkungen6%

“Moderate Wirkung ohne Nebenwirkungen”

Vegan/Biologisch5%

“vegane Kapselhülle”

Inhaltsstoffe – insgesamt4%

“Das Produkt selbst macht einen hochwertigen Eindruck”

Einfaches Kauen/Schlucken4%

“Die Kapseln sind gut schluckbar”

Effizienz4%

“Funktioniert”

Benutzerfreundlichkeit3%

“Handhabung: ⭐⭐⭐”

Entzündung3%

“Interessantes Supplement bei Fibromyalgie”

What buyers complain about

Schmerzlinderung – insgesamt10%

“spürbar wahrnehmen kann, so wird diese eher durch ein etwas reduziertes Schmerzempfinden ausgelöst.”

Preis-Leistungs-Verhältnis7%

“Etwas hoher Preis”

Dosierung6%

“nur 600 mg, nicht 1200 mg”

Funktionalität insgesamt4%

“Für mich unwirksam”

Nebenwirkungen4%

“Spüre keine starke Wirkung nach einem Monat”

Zertifizierungen3%

“zeigt die Prüfung der bereitgestellten Qualitätsnachweise erhebliche Lücken, die eine abschließende Bewertung der Produktsicherheit unmöglich machen.”

Textur/Konsistenz – insgesamt3%

“Konsistenz unklar”

Allergien3%

“Die Allergie ging wie üblich Anfang Mai los”

Inhaltsstoffe – insgesamt3%

“etwas hochpreisig, für nicht ultramikronisiertes PEA, jedoch mit Labornachweis”

beworben Vs Tatsächliches Produkt2%

“Viel Marketing-Fassade, null Transparenz”

Top return reasons

Funktionalität insgesamt100%

Common questions

Is pea profitable to sell on Amazon Germany?
The niche generates €378K/yr across 18 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the pea niche?
15 brands and 17 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in pea?
Top complaints mined from reviews: Schmerzlinderung – insgesamt, Preis-Leistungs-Verhältnis, Dosierung. The return rate is 0.0%.
When does demand for pea peak?
Demand peaks in Sep–Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the pea niche?
Listings span €17.13–€90.69; the average listing price is €25.93 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.