Is patchouli profitable to sell on Amazon Germany?

The niche generates €52K/yr across 35 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the patchouli niche?

24 brands and 54 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in patchouli?

Top complaints mined from reviews: Geruch, Haltbarkeit, Qualität insgesamt. The return rate is 0.4%.

When does demand for patchouli peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the patchouli niche?

Listings span €2.04–€54.78; the average listing price is €18.34 (sweet spot $15–$100). The average incumbent carries 2,210 reviews — the moat a new listing must climb.

patchouli

Worth a look

Shows low returns (0.4%), but a small market ($52K/yr) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great€18.34

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great€2.04–€54.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,209.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Market size

Bad€52K

€52K/yr · 78K searches

According to Flapen's Amazon Germany niche tracking, patchouli is a €52K/yr Amazon Germany market (78K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

patchouli market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €46K–€55K; units × avg price
Conversion rate: 3.7%
Avg BSR: #873
Page quality: 0%
Prime: 57%
Sponsored: 43%
Out of stock: 3.6%
Avg brand age: 70 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

68%

Top 20: 97%

Top-5 click share

48%

Top 20: 87%

Open market

28%

Teufels Küche34%
REMINISCENCE PARIS11%
Heldengrün8%
PATCHOULI8%
DarXity7%
Migcaput4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top patchouli search terms

patchouli parfüm35K/yr -23.7%3.2% conv.
patchouli25K/yr +5.0%2.9% conv.
patchouli parfum8K/yr -5.3%2.1% conv.
patchouli parfüm herren7K/yr -6.1%2.5% conv.
patchouli duft3K/yr -22.5%1.4% conv.

All search terms

Top patchouli products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Unser stärkstes Patchouli! Teufelsküche Patchouli Parfum Intense im süßen Skull - Mini-Flakon. Extrem stark lang anhaltend 8ml

Teufels Küche€13.384.3★687 rev

Teufelsküche Patchouli Natur original wie in den 70er/80er Jahren Eau de Parfum unisex Gothic Parfum Spray 100 ml Glasflakon Gotik Patchouly

Teufels Küche€36.194.0★803 rev

REMINISCENCE PARIS Paris Patchouli Eau de Toilette 100 ml

REMINISCENCE PARIS€37.614.5★1,270 rev

Heldengrün BIO Patchouli Öl [100% NATURREIN] - Reines Patchouli Duftöl - Patchouliöl in Parfumqualität - Nachhaltiger Wildwuchs - Ätherisches Öl

Heldengrün€16.194.6★9,619 rev

30ml - klassisches Patchouli Parfüm mit Sandelholz - Eau de Parfum

DarXity€17.024.3★23 rev

Newest

by launch date

JEANNE ARTHES Eau de Parfum Sultane Patchouli Amber & Moschus Patchouli Vanille Geschenk für Damen Flakon mit Zerstäuber 100 ml Hergestellt in Grasse

Jeanne Arthes€11.085 rev

7mo ago

NORDHOLZ Patchouliöl 15ml [100% naturrein] Erdend & würzig - Ätherische Öle in Pharmaqualität aus schonender Destillation - Vegan Laborgeprüft - Duftöl für Sauna Diffusor & Aromatherapie

Nordholz€8.1015 rev

8mo ago

Patchouli Weihrauch Parfüm orientalisch-Holzig intensiv langenhalt | 50ml Eau de Parfum

PATCHOULI€16.5110 rev

1y ago

BellaVita Luxury Honey Oud Eau de Parfum (100 ml) | Patschuli Vanille Bergamotte blumig & würzig | Langanhaltender Unisex-Duft für Damen und Herren | Das perfekte Valentinstagsgeschenk

Bella Vita Luxury€16.5815,375 rev

1y ago

Eau de Toilette Moonchild Patchouli-Sandelholz

Spirit of Equinox€19.8379 rev

1y ago

What buyers say about patchouli

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch81%

“Dufterlebnis pur”

Qualität insgesamt4%

“Super Produkt”

Preis-Leistungs-Verhältnis3%

“preislich ist es super”

Eignung Winterwetter1%

“Winter geeignet”

Komfort insgesamt1%

“Sehr angenehm für mich”

Geschenk Zweck1%

“Schönes Geschenk, nicht zu aufdringlicher Duft”

beworben Vs Tatsächliches Produkt1%

“Alles wie es soll”

Schmierung1%

“Ein ganz gutes Öl, ich hatte schon mehrere ausprobiert, damit bin ich zufrieden”

Stärke1%

“Sehr effektiv”

Haltbarkeit1%

“Lang anhaltend”

What buyers complain about

Geruch68%

“Stinkt erbärmlich”

Haltbarkeit7%

“Kurze Haltbarkeit”

Qualität insgesamt7%

“Etwas besseres erwartet”

Defekt Material/Teile2%

“Zerstäuber Defekt”

Eignung Winterwetter2%

“Ich weiß nicht, ob es im Winter schneller verdampft”

Preis-Leistungs-Verhältnis2%

“trotzdem schade um jeden Cent”

Komfort insgesamt2%

“Wirklich super unangenehm”

Gewicht schwer1%

“Er liegt aber erstmal schwer”

beworben Vs Tatsächliches Produkt1%

“hat nichts mit der Beschreibung zu tun”

Top return reasons

Geruch72%

Qualität insgesamt6%

Auslaufsicher6%

beworben Vs Tatsächliches Produkt4%

Produktzustand3%

Kompatibilität – insgesamt2%

Gesamtgröße2%

Preis-Leistungs-Verhältnis1%

Ölig/fettig1%

Benutzerfreundlichkeit1%

Common questions

Is patchouli profitable to sell on Amazon Germany?: The niche generates €52K/yr across 35 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the patchouli niche?: 24 brands and 54 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in patchouli?: Top complaints mined from reviews: Geruch, Haltbarkeit, Qualität insgesamt. The return rate is 0.4%.
When does demand for patchouli peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the patchouli niche?: Listings span €2.04–€54.78; the average listing price is €18.34 (sweet spot $15–$100). The average incumbent carries 2,210 reviews — the moat a new listing must climb.

patchouli

patchouli market data

Competition & brand share

Demand & seasonality

Top patchouli search terms

Top patchouli products on Amazon

Top sellers

Newest

Trending

What buyers say about patchouli

What buyers love

What buyers complain about

Top return reasons

Common questions

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