Patchouli
MaybeAn estimated 0.4% of orders come back. But shoppers spend an estimated $52K a year here, so Patchouli is a Maybe.
- Flapen Score
- 53 / 100Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 4953
- Market size
- €52K/yr78K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 48%top-5 click share · 24 brands · 54 sellers
Flapen Score
Patchouli against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Patchouli is stronger. Inside it, weaker.
Market
The Patchouli market on Amazon at a glance
Shoppers on Amazon Germany searched for Patchouli 78K times last year and spent an estimated €52K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 3.7%
- Market size, estimated
- €52Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- patchouli parfüm35K searches a year
02 · Price
A sale here is worth €18.34.
Listings sell for €18.34 on average, from €2.04 to €54.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €18.34 that is €0 to €2K a year per listing.
- Average price
- €18.34inside the $15 to $100 sweet spot
- Price range
- €2.04–€54.78
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #873 within Alternative Medizin. It carries 2,210 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 57%
- Out of stock, average day
- 3.6%
- Average rank
- #873in Alternative Medizin
- Average rating
- 4.20 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,210per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Patchouli products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Unser stärkstes Patchouli! Teufelsküche Patchouli Parfum Intense im süßen Skull - Mini-Flakon. Extrem stark lang anhaltend 8ml
- Price
- €13.38
- Rating
- 4.3/5
- Reviews
- 687
- Age
- 9y ago

Teufelsküche Patchouli Natur original wie in den 70er/80er Jahren Eau de Parfum unisex Gothic Parfum Spray 100 ml Glasflakon Gotik Patchouly
- Price
- €36.19
- Rating
- 4.0/5
- Reviews
- 803
- Age
- 9y ago

REMINISCENCE PARIS Paris Patchouli Eau de Toilette 100 ml
- Price
- €37.61
- Rating
- 4.5/5
- Reviews
- 1,270
- Age
- 14y ago
![Heldengrün BIO Patchouli Öl [100% NATURREIN] - Reines Patchouli Duftöl - Patchouliöl in Parfumqualität - Nachhaltiger Wildwuchs - Ätherisches Öl](https://m.media-amazon.com/images/I/51fSsH05UCL.jpg)
Heldengrün BIO Patchouli Öl [100% NATURREIN] - Reines Patchouli Duftöl - Patchouliöl in Parfumqualität - Nachhaltiger Wildwuchs - Ätherisches Öl
- Price
- €16.19
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 2y ago

30ml - klassisches Patchouli Parfüm mit Sandelholz - Eau de Parfum
- Price
- €17.02
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 2y ago
Trending
estimated 90-day click momentum
JEANNE ARTHES Eau de Parfum Sultane Patchouli Amber & Moschus Patchouli Vanille Geschenk für Damen Flakon mit Zerstäuber 100 ml Hergestellt in Grasse
- Price
- €11.08
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 7mo ago

Kneipp Aroma-Pflegedusche Kleine Auszeit - Sandelholz & Patchouli - Bewahrt die Feuchtigkeit der Haut - 200ml
- Price
- €2.04
- Rating
- 4.7/5
- Reviews
- 383
- Age
- 1y ago
![NORDHOLZ Patchouliöl 15ml [100% naturrein] Erdend & würzig - Ätherische Öle in Pharmaqualität aus schonender Destillation - Vegan Laborgeprüft - Duftöl für Sauna Diffusor & Aromatherapie](https://m.media-amazon.com/images/I/51MYaXe4fqL.jpg)
NORDHOLZ Patchouliöl 15ml [100% naturrein] Erdend & würzig - Ätherische Öle in Pharmaqualität aus schonender Destillation - Vegan Laborgeprüft - Duftöl für Sauna Diffusor & Aromatherapie
- Price
- €8.10
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 8mo ago

DARKNESS Patchouli Sandelholz from india 30ml eau de Parfum mit kartonage
- Price
- €15.14
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 3y ago

30ml - klassisches Patchouli Parfüm mit Sandelholz - Eau de Parfum
- Price
- €17.02
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 2y ago
Newest
by launch date
JEANNE ARTHES Eau de Parfum Sultane Patchouli Amber & Moschus Patchouli Vanille Geschenk für Damen Flakon mit Zerstäuber 100 ml Hergestellt in Grasse
- Price
- €11.08
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 7mo ago
![NORDHOLZ Patchouliöl 15ml [100% naturrein] Erdend & würzig - Ätherische Öle in Pharmaqualität aus schonender Destillation - Vegan Laborgeprüft - Duftöl für Sauna Diffusor & Aromatherapie](https://m.media-amazon.com/images/I/51MYaXe4fqL.jpg)
NORDHOLZ Patchouliöl 15ml [100% naturrein] Erdend & würzig - Ätherische Öle in Pharmaqualität aus schonender Destillation - Vegan Laborgeprüft - Duftöl für Sauna Diffusor & Aromatherapie
- Price
- €8.10
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 8mo ago

Patchouli Weihrauch Parfüm orientalisch-Holzig intensiv langenhalt | 50ml Eau de Parfum
- Price
- €16.51
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 1y ago

BellaVita Luxury Honey Oud Eau de Parfum (100 ml) | Patschuli Vanille Bergamotte blumig & würzig | Langanhaltender Unisex-Duft für Damen und Herren | Das perfekte Valentinstagsgeschenk
- Price
- €16.58
- Rating
- 4.0/5
- Reviews
- 15,375
- Age
- 1y ago

Eau de Toilette Moonchild Patchouli-Sandelholz
- Price
- €19.83
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
54
Est. top-5 brand share
68%
Top 20: 97%
Est. top-5 click share
48%
Top 20: 87%
Open market
28%
- Teufels Küche34%
- REMINISCENCE PARIS11%
- Heldengrün8%
- PATCHOULI8%
- DarXity7%
- Migcaput4%
Demand
Patchouli search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Patchouli search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- patchouli parfüm35K/yr
- patchouli25K/yr
- patchouli parfum8K/yr
- patchouli parfüm herren7K/yr
- patchouli duft3K/yr
Reviews and returns
What reviews say buyers love and hate about Patchouli
We read the reviews and the return reasons for every product selling here.
“Stinkt erbärmlich”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Patchouli questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









