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Parkett Renovierer

Fail

The top 5 brands take 98% of clicks, so Parkett Renovierer is a Fail.

Flapen Score
43
43 / 100
Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size
€59K/yr62K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
55%top-5 click share · 6 brands · 68 sellers

Flapen Score

Parkett Renovierer against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Parkett Renovierer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parkett Renovierer market on Amazon at a glance

Shoppers on Amazon Germany searched for Parkett Renovierer 62K times last year and spent an estimated €59K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
6.6%
Market size, estimated
€59Ka year
Top search term
poliboy21K searches a year

02 · Price

A sale here is worth €14.57.

Listings sell for €14.57 on average, from €5.97 to €29.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €14.57 that is €1K to €4K a year per listing.

Average price
€14.57under the $15 to $100 sweet spot
Price range
€5.97–€29.90
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #75 within Reinigungsmittel. It carries 2,785 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
95%
Out of stock, average day
1.1%
Average rank
#75in Reinigungsmittel
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
2,785per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Parkett Renovierer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

68

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

0%

  • Brand 180%
  • Brand 210%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Search terms

Top Parkett Renovierer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poliboy21K/yr
  • parkett renovierer9K/yr
  • poliboy parkett renovierer8K/yr
  • polyboy5K/yr
  • parkett kratzer entfernen5K/yr
  • poliboy möbelöl4K/yr
  • parkett politur4K/yr
  • poliboy parkett4K/yr

Reviews and returns

What reviews say buyers love and hate about Parkett Renovierer

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.7%of orders come back
“Dennoch ärgerlich bei dem Preis”
A buyer, on “Preis-Leistungs-Verhältnis”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Parkett Renovierer questions

Answered from the same tracked data.